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API as a term is moving beyond technical insiders. That's because APIs themselves are more than just the nice-to-have feature they once were. It stands for Application Programmer Interface, but that tends to get an eyes-glazed look, even from some otherwise geeky people. In this talk I show, through examples from those who have already succeeded with APIs, how there could be a new definition: Apps, Partners and Income. Businesses that have embraced APIs have been able to expand in all three of these areas: Apps: APIs allow for distribution to every platform. Partners: APIs forge business relationships. Income: APIs make you money. The New API is about incorporating your business strategy into every aspect of your technical presence. And the best conduit for that is via APIs, which allow you to reach every app, expand your partnerships and grow your business' income.
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THE NEW APIAdam DuVander @adamd #newapi
Thursday, March 28, 13
BILLIONS AND BILLIONS
John Lemieux
Thursday, March 28, 13
BILLIONS AND BILLIONS
John Lemieux
Thursday, March 28, 13
BILLIONS AND BILLIONS
John Lemieux
Thursday, March 28, 13
$Thursday, March 28, 13
BILLIONS SERVEDAt least one billion API calls every day
Thursday, March 28, 13
AJ Batac
Thursday, March 28, 13
Chris Phan
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Chris Phan
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Know Your Meme Thursday, March 28, 13
HOW OPEN?
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Know Your Meme
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API?Thursday, March 28, 13
APIApplicationProgrammerInterface
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Flickr user demibrooke
Thursday, March 28, 13
APPS, PARTNERS, INCOME
$Thursday, March 28, 13
APPS
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Thursday, March 28, 13
Thursday, March 28, 13
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Tap Tap Tap
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Dec 2010
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Dec 2010Jan 2011
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Dec 2010Jan 2011
Feb 2011Thursday, March 28, 13
PARTNERS
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Phone and SMS via API
Payroll, bookkeeping, ::yawn::
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PAYROLL VERIFICATION
Flickr user sco
Thursday, March 28, 13
PAYROLL VERIFICATION
Flickr user sco
Big API Partner without additional
work
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150,000 PARTNERS
1.5 MILLION PHONE CALLS / DAY
TechCrunch Oct 17, 2012
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Thursday, March 28, 13
$250,000
$1,000,000
$1,000,000
$2,000,000
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HOW OPEN?
Yourself Select Partners Anyone
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Thursday, March 28, 13
“If developers haven’t launched an app yet, the chance they’ll launch and move
the needle for Retailigence is slim.”Jeremy Geiger, Retailigence
Thursday, March 28, 13
“Partner-first, not ecosystem-first.”
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Flickr user 704 Race
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NETFLIX’S 800+ DEVICES
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INCOME
$Thursday, March 28, 13
$5.2 BILLION2012 Mobile Revenue
Forbes Estimate
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$306 MILLIONQ4 Mobile Revenue$1.2 Billion run rate
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$2 BILLIONAffiliate Network revenue
“90% of what we do is business through APIs”John Watton, Expedia Affiliate Network
Travolution, April 2012
Thursday, March 28, 13
SO MANY BUSINESS MODELSJohn Musser, ProgrammableWeb
bit.ly/apibizmodels
Thursday, March 28, 13
4 BASIC API BUSINESS MODELSJohn Musser, ProgrammableWeb
Thursday, March 28, 13
INFRASTRUCTURE SELLSMessaging, Storage, Computing APIs
Email PushSMS
Storage Computing
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DISTRIBUTION
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Flickr user: f-r-a-n-k
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Flickr user PranavianThursday, March 28, 13
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ADS OPTIONALIt’s either free or ad-free
TV Listings News
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AFFILIATE PROGRAMPay Developers When They Make You Money
AffiliateDeveloper / Partner
StoreLink$
APITraditional
Affiliate Program
Thursday, March 28, 13
AffiliateDeveloper / Partner
AFFILIATE PROGRAMPay Developers When They Make You Money
AffiliateDeveloper / Partner
StoreLink$
API
StorePurchase API
$
API
Traditional Affiliate Program
Full API Affiliate Program
Thursday, March 28, 13
“We find that if our customers use any single integration, they are three times as likely to convert to paid.”
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APPS
$PARTNERS INCOME
APITHE NEWThursday, March 28, 13
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