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Launched in 1975, iem is one of the largest controlled circulation business to business magazines in the UK reaching over 250,000 named decision makers every 15 weeks.
Our highly targeted readership gives each advertiser the opportunity to reach thousands of potential new customersevery week.
Your advertisement will not only appear in the magazine but also on www.iemuk.com where our online version is available to thousands of visitors to iem’s website each week.
Be seen at www.iemuk.com where visitors can search for a wide range of products & services
By adding your company profile of advertising via our high profile banners, buttons or section sponsorship, your business can reach out to a larger audience
www.iemuk.com
The No.1 Source forIndustrial, Commercial & Agricultural needs for over 40 years
1%
43%27%
7%
15%7%
Director
Proprietor
Partner
Other Manager
Other employee
Buyer
Management Status
iem readers have the management status tosource & buy your products and services
Industry Type
iem covers a wide range of business types to ensure that your message reaches a cross
section of potential buyers
17%
30%
20%
27%
6%Manufacturing & Industrial
Equipment
Building & Construction
Storage, Handling
& Distribution
Farming & Agriculture
Misc
Company Size
iem targets small to medium businesses with thedirect authority to make a purchasing decision
1 - 4
5 - 9
10 - 19
20 - 49
50 - 99
100 - 199
38%
33%
20%
6%2% 1%
5%
Future Reference
Nearly 70% of readers will keep their copy of iem for atleast a month delivering response
for you, for many weeks to come
69%21%
5%
1 month or more
2 weeks
A week
A few days
Readership Profiles Circulation
A cross section of reader breakdown... What clients have to say about iem...
Other
Building and Construction
Storage Handling and Distribution
• Metal Manufacturing• Mechanical Engineering• Electrical Engineering
• Chemical Industry
• Agriculture• Forestry & Logging
• Hunting• Fishing & Fish Farming
• Education and Local Government• Business Services
• Medical
• General Construction & Demolition• Civil Engineering
• Building Completion Work
• Wholesale Distribution• Retail Distribution
• Transportation Goods and Services• Machinery, Timber, Agricultural & Household
Manufacturing/Industrial Equipment Farming and Agricultural We have advertised with iem every week for over 35 years.
We are extremely satisfied with the level of response the
magazine generates. Long may it last.
Hiremasters
Regular across-platform advertising (print, digital and
now online) with iem has proven to be the strongest new
business growth generator of regular leads.
Fercell Engineering Limited
We have advertised with iem for a good number of years &
can attribute a consistent number of enquiries to the magazine.
iem constantly meets our expectations & maximised our exposure
Paintmaster
Advertising with iem has proven to be very beneficial. With a high
response rate, on a variety of different placements within the
publication, it reflects how popular and successful this publication is.
Excel Machine Tools
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iem reaches a massive circulation of ¼ million named decision makers within the industrial and commercial marketplace
All these buyers are specifically targeted for their buying needs and with an average readership of 1.6 readers per issue, you can be confident that your company will be seen by a huge 400,000 buyers throughout each unique 15 week circulation period.
iem digital is also available online everyweek at www.iemuk.com. This fully interactiveversion of the magazine gives your business even more exposure to potential customers.
Scotland
N. Ireland
North East
North West
Yorkshire
East Midlands
West Midlands
Wales
East of England
London & S E
South West
8%
3%
4%
13%
6%
8%
9%
6%
10%
23%
10%
13
8
10
33
15
20
23
15
25
58
25
Circulation by region % By 1,000’s
1,000’s of companies have used iem to help grow their business
To make sure you join them call us today on 02037 610 270 www.iemuk.com
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