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The ONE Book - Revised 11/2/2010
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Why ONE at Optimus works.
ONE at Optimus is a singular, streamlined source for a
full spectrum of video communications. Combining
production and post-production under one roof, ONE
at Optimus is truly a one-stop shop.
We know how to help you take full advantage of today’s
dynamic media landscape. Our efficiencies ensure speed
to market. Our experience ensures that we know how to
stay on track with a brand’s integrated messaging. And
our expertise ensures that we’ll deliver work of the highest
standard, without compromise.
We’re focused on more than moving pictures.
We get the bigger picture.
How ONE at Optimus works.
We work strictly on a project basis, and your project
begins and ends in the hands of one team. No handoffs.
No communication gaps. Everybody’s on the same page,
sharing the same focus, start to finish.
john noble | executive producer, managing director
Began his career at 16, PA-ing on classic 70s Volkswagen spots
Collected numerous awards as an agency producer at DDB NYC, McCann, BSB, Chiat/Day, BBDO, GKV, and The Martin Agency
Added Chicago to his address book as head of Production & Digital Core at Element 79 overseeing Gatorade, Propel, Quaker, and Celebrity Cruises
gretchen praeger | executive producer, managing director
Started in the shipping room, catapulted up the ranks by her love/studies/knowledge of film
Elegantly blends creative savvy with effortless taskmastery
Responsible for popularity of the phrase “Ask Gretchen”
312 321 0880. This is the number that connects you to your
producer, your director, your editor, your designer—everybody
who’s working on your project. You don’t have to call around.
Just call.
Here’s another easy number for you. 161 East Grand Avenue
is our address– our ONE address – where the entirety of your
project begins and ends. Right in the heart of the Streeterville
neighborhood, our 44,000-square-foot home is easy to get
to and close to everything.
Whatever you (or your project) hunger for can be
whipped up in our full-service kitchen. Whether it’s
a complex food shoot or simply a round of espressos,
our sleek stage kitchen is fully outfitted to produce all
manner of edibles—and shootables—beautifully.
From your ultra comfortable front row seat, you’ll have
our brand-new, state-of-the-art stage at your command:
1400 square feet with a 16-foot ceiling. A 20’ x 28’ cyc
that stretches to 12 feet tall, covering exposed brick walls.
A crisp white sweep, perfect for a seamless background,
that can be painted any color you wish. Ready? Set.
Observe. Serve.
The epicenter of ONE at Optimus, our bright and
lively production office is equipped to run several
productions simultaneously. And smoothly.
Where there’s a buzz, there must be a hive.
Our plush respite from the action hovers at the very
top of our vintage factory building, featuring gorgeous
skyline views of the city and all the comforts of your
home-away-from-home: 55” Sony Bravia display, Blu-Ray
player, 5.1 surround sound.
Client lounge? Or client cocoon?
directorseditorialdesignvisual effectstechaudiofinishing
Talent. Name a specialty, and we’ve got the specialist.
From our in-house staff of production experts to our roster of
accomplished directors to our on-hand pool of copywriters
and art directors. Full service, at your service.
directors
We’re proud to work with some of the best emerging directorial talent
in the industry. Our current roster is diverse, original and supremely
creative, with histories spanning the globe from China to Rome to
Jerusalem to Minneapolis.
Driven and accomplished, curious and interested, encouraged to
explore new possibilities and to seek fresh perspectives. Brave, but
not reckless. All work, all play.
view reels at oneatoptimus.com
The ONE at Optimus reputation owes a lot to its roster of award-
winning editors in both Chicago and Santa Monica. As diverse
as they are, they’re all passionate about their craft, inventive
and tireless and, especially important, a pleasure to hang out
with. Hard work doesn’t have to feel like hard time.
editorial
randy palmer | offline editor, partner
Bought a camcorder instead of a car at 16
Gave up sleeping in 1992 when he started editing
Loves making 30-second movies
Hates saying no
design
mike “chick” ciacciarelli | creative director
New England native studied film history and screenwriting at Northwestern
Has worked with agencies of all kinds and directly with clients, including McDonald’s, Sears, Coca-Cola, Altoids, and Samsung, to name only a few
Believes good design is the custom creative solution to a unique communication problem
Has actually said above statement out loud
Our design group is tight-knit, cutting-edge and multidimensional.
Every designer’s style is individual, but we collaborate as a singular
unit, linked both digitally and creatively. Everybody’s versatile:
our 3D animator is equally skilled in stop-motion, and each of our
designers is more than capable of building a rough-cut and an
offline edit. We can do storyboards, concept frames, and any
other forms of “pre-vis.”
glen noren | effects director, partner
Modest leading talent of hotshot graphics crew
Channeled growth of motion graphics and digital compositing when they were coming into their own
Has practiced visual wizardry here since 1994
Claim to near-fame: extra in “Risky Business”
Flame. Smoke. Maya. Cinema 4D. (We could go on.) We have
all the latest, and we have all the talent who know how to work it.
We call them artists. Others call them magicians.
visual effects
craig leffel | senior colorist, partner
BFA in Photography, BMOC here since 1996
Beyond nationally renowned colorist, has covered the spectrum as DP and Director on commercials and music videos
A tech wiz, tests cameras for Fletcher Chicago and is intimate with the RED ONE
You’ve done the shoot. Now you need the look. Luckily, we
have one of the industry’s most talented visual artists in our
house. Senior Colorist and Partner Craig Leffel has seen it all –
and made it all look incredible. His vast visual vocabulary and
exacting standards mean you can trust him with the life of your
images. Food becomes tastier. Skies become moodier. Skin
becomes flawless. You’re in good hands with Craig’s eyes.
color
joel anderson | audio engineer
Ditched Cedar Falls for top film school University of Iowa
Landed internship here in 2004, fast-tracked to current position
Award-winning sound designer on in-house fringe film projects
Onstage rocker, backstage video producer of Pitchfork Festival
For VO recording and sound mixing, our ace engineers and
plush studio guarantee sure-fire sessions. We have partner
relationships with music houses for original tracks, and we can
help you in licensing existing music. Name that tune.
audio
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v.23 finishing
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Before we even start your project, we anticipate how and where
it will end up. Does it need to be configured for mobile or Web?
Will there be multiple versions in multiple formats? What about
copy changes and product replacements? Consider it done.
Whatever works.
When you partner with ONE at Optimus,
you’ll get just that: a partner. We’ve built our
reputation on giving all we’ve got and not
stopping until everybody’s happy. We’ll never
leave you hanging. But we will do our best to
leave you with a production you’ll be proud
of and an experience you’ll happily come
back for.
tom duff | president, partner
President since 1996
Lifelong Chicagoan did time in production at Burnett, Riney, DDB
“ This place and our people mean everything in the world to me” (not counting family, White Sox)
Let’s work together.312 321 0880
Ask for John or Gretchen and we’ll get started.
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