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“The pathway toward a more sustainable future presents vast opportunities in a range of business segments as global challenges become the key strategic drivers for companies over the next
decade.”
Executive Summary, Vision 2050World Business Council for Sustainable Development
Sustainability in the
marketplace
William R. GodfreyPresident
ENVIRONIC FOUNDATION INTERNATIONALGlen Allen, Virginia, USA
Presented January 12, 2012Accounting and Finance Leadership
Forum Richmond, VA
ENVIRONIC FOUNDATION INTERNATIONAL
© ENVIRONIC FOUNDATION INTERNATIONAL All Rights Reserved.
EDUCATION
Population Pressure
2100AD10.5 Billion
1AD
1000AD
2000AD
6.8 Billion
9.0 Billion
2050AD
Population Reference Bureau; and United Nations, World Population Projections to 2100 (1998)
POPULATION
"Out of every 100 persons added to the population in the coming decade,
97 will live in developing countries." Hania Zlotnik, 2005
Business impact of population growth Growth is in Emerging Countries:
Increased market segmentationLower per-unit profit marginsDemand for less expensive marketing and deliveryProduction power is overseas
U.S. Opportunities will be in Innovation:Marketing & Business DevelopmentProduct Design and ManagementTechnology
Energy SecurityFood SecurityWater Security
ENERGY
“Earth at Night”
C. Mayhew & R. Simmon, www.nasa.gov
ENERGY
CLIMATE
Wikipedia Commons, IPCC, Robert Rohde
Hampton Roads inundation estimates
under different sea level rise scenarios
From Titus and Wang (2008), EPA.
BIODIVERSITY
Adapted from R. Costanza et al., "The Value of the World’s Ecosystem Services
and Natural Capital"
Updated "The Value of the World’s Ecosystem Services and Natural Capital" calculation with 2009 GDP # and adjusted
Ecosystem value (assumed a 25% deterioration in value)
1997
Ecosystem Services (USD Trillion)
GLOB A L GD P , $ 58EC OSYST EM
SER VIC ES, $ 25
GLOBAL GNP, $ 18
ECOSYSTEM SERVICES,
$ 33
1997 2009 est.
Components of U.S. Debt (public & private) as a fraction of GDP
Global Debt
CIA World Factbook
GDP Real Growth Rates
Innovation on a massive scale will be required in all sectors
of the economy.
ENVIRONIC FOUNDATION INTERNATIONAL
How are businesses responding?
Interface, Inc.
Founded in 1973World’s leading producer of soft-surfaced modular floor coverings Sales of $1 billion+ in 110 countriesNamed by Fortune as one of the “Most Admired Companies in America” and the “100 Best Companies to Work For.” List on Dow Jones Sustainability Index and SB20: World's Top Sustainable Stocks (2008)
Interface Results
Invented and patented new machines, materials and manufacturing processesIncreased sales by 66%, doubled earnings, and raised profit marginsCut fossil fuels consumption by 60%Cut greenhouse emissions by 82%Cut water use by 75%Cut waste by 66%Goal: Eliminate any negative impact on the environment by 2020
Are they being successful?
Dow Jones Sustainability Index / www.cnnmoney.com
New emerging markets
New products & services
New technologies
New jobs
Opportunities
ENVIRONIC FOUNDATION INTERNATIONAL
© ENVIRONIC FOUNDATION INTERNATIONAL All Rights Reserved.
EDUCATION
VCU School of Business Foundation Center for Corporate
Education
Certificate in SustainabilityCourse Directors:Dr. Van R. Wood
Mr. William R. GodfreyRobert M. Clarkson
ENVIRONIC FOUNDATION INTERNATIONAL
Thank You.
ENVIRONIC FOUNDATION INTERNATIONAL
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