View
216
Download
0
Category
Tags:
Preview:
Citation preview
The Penn State Trash to Treasure Sale:
Who Donates and Why?
Laura DininniDepartment of Agricultural and Extension Education
Penn State University
If you’re not part of the solution…
Last year during Move Out Penn State Students donated 80 tons of usable goods to the Trash to Treasure Stadium Sale
Another 110 tons went to a landfill.
Objectives of this study
•Understand why students do or do not donate goods
•Basis to evaluate current trash to treasure promotional campaigns
Study Design
Survey Population: University Park students living
on campus Convenience sample Data Collection
Dorms Dining Halls
The Data Set
44 completed surveys 21 females, 23 males 23 Freshmen 14 Sophomore 5 Junior 2 Senior
Results
Awareness and Donations
Less than half ( 20 of 44) were aware of the trash to treasure sale
Of those that were aware of the sale, over half (13) made donations to the sale
All of those who donated last year will do so again this year
Awareness and Donations The primary reason that people did not
donate to the sale was that they didn’t know about the sale (14 of 20)
Of those that were aware of the sale, most (14 of 20) found out about it through fliers in the dorms.
Others (4 of 20) heard about it through a class
Concern about Waste
Most individuals are either ‘rather concerned’ (22 of 44) or ‘very concerned’ (12 of 44) about the amount of waste generated at Move Out every year
Six were ‘concerned’, 2 were ‘sort of concerned’ and 2 were ‘not at all concerned’
Conclusions Most students are simply unaware
Most of those that are aware donate Recognize benefit to self and other
Past donors will donate again Easy
Conclusions Given that most are quite concerned
about waste generation and the primary reason for not donating was lack of awareness…
Promotional campaign could be more successful
Recommendations
Recommendations
An opportunity
Right group to address
Right way to address
We care
Win-Win-Win Situation
Environment Less waste for landfill
Individual Patrons get nice stuff cheap Students “Give it up for good”
Community Money spent goes to Centre County United
Way then back into the community
Thank you!
Questions?
Recommended