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The Power of Promotional Merchandise on Branding and Sales. (National survey carried by Source-e, April 2007). Why buy Promotional Merchandise…. Of those surveyed, results show: 92% believe branded promotional merchandise increases company brand awareness - PowerPoint PPT Presentation
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(National survey carried by Source-e, April 2007)
The Power of Promotional Merchandise on Branding and Sales
Why buy Promotional Merchandise…
(National survey carried by Source-e, April 2007)
…Because Promotional Merchandise really works!
Of those surveyed, results show: 92% believe branded promotional merchandise increases company brand
awareness 76% say they can name a brand or company/organisation featured on a
promotional merchandise on their desk without having to look for confirmation.
Over half (52%) purchased from companies branded on a Promotional merchandise on their desk.
82% would keep an item they were given than give it away.
Findings…
Within the 92% of respondents who
said promotional
merchandise increases awareness: • 83% would keep
promotional items for
themselves• 14% would pass it to a colleague• 3% would give it to a family
member
Survey shows interestingly that more women than men are able to recall company names of Promotional Merchandise ontheir desks.
1. Usefulness (89%)
2. Memories
3. Value of item
Top 3 reasons why people keep promotional items
Top 5 items people would keep if they can only choose one from their desk
1. Pens
2. Calendars
3. Mousemat
4. Post-it notes
5. Mug
6. Pencils
7. Desk pad
8. Calculator
9. Diary
10. Notebook
Top 10 items people keep on their desk
Christmas tree Thermometer strip Toilet roll Flower seeds Money box Pepper pot Fluffy toys Air freshener Ornaments Connect 4 game Wooden jigsaw Snow globe
Most unusual items people keep on their desk
Lip balms Nail files
Beautifying products were also found to be kept on people’s desk.
Why buy Promotional Merchandise from us?
We are endorsed by the ‘BPMA’ meaning you will benefit from our: Professionalism
We follow a strict BPMA code of conduct to protect end users Knowledge and expertise
A written product specification will be produced and agreed Samples will be provided to ensure
sufficient product quality A production and delivery schedule will
be issued as part of our contract with you
Commitment to quality From planning through to evaluation, we will help you to deliver
the best possible solution to your client. Quality control procedures ensure our merchandise complies
with relevant legislative and safety controls Credibility
A full quotation will be provided on receipt of the detailed brief. Any additional cost e.g. delivery,
tooling etc will be clearly shown Should things go wrong, we will contact
you immediately to offer alternative
solutions
“Buy from us, Buy with Confidence”
Notes to editor: Survey carried out in April 2007. Results based on 429 respondents 62% of those surveyed would describe their title as
CEO/chairman/MD/Manager
About Source-e: An online and printed catalogue sourcing company who design, create and
deliver promotional items to fit any brief or budget. Source-e is a member of the UK’s leading buying group and
fully supports ethical trading (including ETI and SA8000),
operating under a strict ethical policy. For further information on Source-e visit www.source-e.co.uk
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