The right asset. In the right place. At the right time. Card Printers Supplies Presenter: Jaime...

The right asset. In the right place. At the right time.

Card Printers Supplies

Presenter: Jaime Silvar, Product Specialist

Date: May 14, 2010

Training Objectives

At the end of this training you will be able to:

Understand Zebra’s card supplies product offering

Sell the right card for the right application

Understand the i Series intelligent media technology

Know why cleaning supplies are important

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Solution to Creating ID Cards

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=ID CardID Card

PrintersPrinters

Card

SuppliesSupplies

Card Printers vs. Supplies Revenue

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Zebra Card Supplies

Print Ribbons

Overlay & Laminate Ribbons

Plastic Cards

Cleaning Supplies5

PRINT RIBBONS

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Old vs. New Technology

C Series i Series

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Ribbons

True Colors i Series and C Series

Full-color and monochrome ribbons

Multi panel ribbons:

• YMCKO, YMCK, YMCKK, YMCKOK, YMCUvK, YMC, KdO, KrO

• YMCUvK ribbon is used in Security Printers only

Custom ribbons with customer security codes

Yellow, Magenta, Cyan, Black Resin, Overcoat, Black Resin

i Series Ribbons

Zebra Advantages

• i Series intelligent media technology

• RFID card count

• Vibrant colors

• Automatic ribbon recognition and calibration

• Customized for individual applications

• Patented overlay protects against dye-migration and abrasion

Value Class Performance Class Security Class Retransfer Class

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OVERLAY & LAMINATE RIBBONS

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i Series Laminates

Secure varnish laminates & overlays:

• i Series intelligent media technology

• Zebra’s patented linerless laminates are waste-free

• Create a more durable card

• Prolong card life by preventing image fading and dye-migration

• Combat card counterfeiting, alteration and duplication

• Deter card forgery with the use of the security-featured holograms

• Available for Security and Retransfer printers

Wallpaper

Clear

Registered

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Custom Laminate Design

Hologram laminate makes cards more tamper-resistant and deters fraudulent reproduction

Over 14 security features available

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PLASTIC CARDS

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Zebra Cards

Enhance print quality and image sharpness for vivid colors and detailed readable bar codes

Types of cards:

• PVC cards: 1-3 years

• Composite cards (Z5): 5-7 years

• Composite cards (Z6): 6-10 years

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Zebra Cards

Features:

• ISO compliant

• Dust-free

• Smooth edges

For more demanding security applications:

• Custom embedded holograms

• Color shifting ink

• Opacity marks

• Pre-printed microtext

• UV images 15

Choosing the Right Card – UHF Gen 2

Card inlay offers superior RF range performance

Typical Applications

• Key pass

• Access control

• Border crossing

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Choosing the Right Card – Contact Smart Card

Memory size

Typical Applications

• Financial

• Transportation

• Telecommunications

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Choosing the Right Card – Magnetic Stripe

The magnetic stripe encodes data

Typical Applications

• Member ID

• Secure ID

• Retail

• Hospitality

• Healthcare

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Choosing the Right Card – Preprinted

Customize card design with industrial print technology

Applications

• With technology

• Without technology

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Designing Your Custom Card

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Ways to add a customization to a card

CardCard LaminateLaminate Printer(Variable Data)Printer

(Variable Data)

Registered Holographic LaminateWith Personalization

Registered Holographic Laminate

Registered Holographic Laminate

Secure I.D.

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Custom Card Design

Artwork Requirements

• Art file created in a graphic design software

• Artwork 600 dpi or higher

• More intricate designs usually over 1200dpi

• Layered artwork

CLEANING SUPPLIES

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Cleaning Supplies

List of available offerings:

• Custom solution kits

• Cleaning cartridges, rollers, swabs, pens

Why are they important?

• Maximize life of critical printer parts

• Maintain superior image quality

• Extend life of print heads

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SALES AND MARKETING RESOURCES

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Sales and Marketing Tools

Custom card order form/checklist (IN)

Custom laminate order form/checklist (IN)

Product photography (AZ)

Create Highly Secure ID Cards brochure (AZ, IN)

Supplies usage, shelf life and storage guidelines (zebra.com)

Process to order sample (coming soon)

FAQ with common part numbers (coming soon)

Card definitions (zebra.com)

Card contact resources list (IN)

Price list (AZ)29

Additional Tools

Pallet pricing

Price concession form

Research & development (custom project support)

WarrantyStorage Temperature

Quotes 1-3 daysDigital Proofs 3-5 daysRibbons 3-5 days 2 years 70 DegreesCleaning Supplies Stock 1 year 70 DegreesCard Production 6-8 weeks Laminate 8-10 weeks 1 year 70 Degrees

General Leadtimes

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Conclusion

Zebra’s card supplies product offering include:

• Print Ribbons

• Overlays and Laminate Ribbons

• Plastic Cards

• Cleaning Supplies

Difference between c series and i series technology

Selecting the right card for the right application

Knowing why cleaning supplies are important

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