The Rudder Group Overview

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The Rudder GroupGROWTH STRATEGIES

&MENTOR CAPITAL

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SUCCESS IS HARD WORK

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The Rudder Group is a team of proven IT professionals that extend your management team

Provides technology companies with growth strategies and mentor capital

Develops strategic and tactical plans for every aspect of a technology company's lifecycle

A TRUSTED PARTNER

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WHO IS THE RUDDER GROUP

MIKE ROGERS, FOUNDER & MANAGING PARTNER• An industry expert in corporate acquisition and strategic development

• Demonstrated leadership, financial, analytical and communication skills

• Senior Vice President of Strategy & Corporate Development at Lumension

• Vice President Corporate Development at Secure Computing & Cyberguard

• Vice President Corporate & Business Development at OpenTV

• Vice President Mellon Bank & Fuji Bank

• Thunderbird: MBA International Finance

SUSAN CALLAHAN, FOUNDER & MANAGING PARTNER• 25+ years IT Security & ITSM Management experience

• Provided business, strategic, and management leadership to early-stage and growth companies

• CMO & SVP of Business/Corporate Development at Mobile Armor & Safend

• Vice President Business Development Opalis, Visual Networks & NetIQ

• University of SF & London School of Economics: MBA Management & Finance

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WHO IS THE RUDDER GROUP

JOHN STEIGERWALD, PARTNER – PRODUCT DEVELOPMENT• IBM Veteran with extensive product management, development and marketing,

experience

• SVP of Engineering NetIQ and Director of Product Management IBM Tivoli and IBM Networking

CAY GLIEBE, PARTNER – SALES DEVELOPMENT• Seasoned executive with over 25 years in Sales, Marketing and HR leadership roles

• Led sales and marketing for both small and large technology and outsourcing companies building strong teams responsible for delivering revenue targets

• EVP Global Sales at i-nexus, VP Sales & Marketing at Northgate Arinso

KYLE HAYES, DIGITAL MEDIA SPECIALIST• Strategic marketing and brand development veteran

• Deep expertise in social media (Content Development & Strategies, Channel Marketing, Social Platforms) and digital media (mobile, video, IT platforms, SEO) with passion for new technologies and innovation

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WHO IS THE RUDDER GROUP

Marketing:• Coda Media: Integrated Marketing Programs & Lead Generation

Strategy & Acquisition: • Carl Schlachte: Transformational Business Leader

Finance:• Donnie Moore: CFO at Cognos, Board Member; Finance, Operations &

Administration

Security Practices:• Paul Henry: Security & Forensic Analyst

EMEA:• Frank Berzau: Strategy & Product Mngmt.• Maik Bockelmann: Sales Expert

CONTRIBUTING CONSULTANTS

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HOW WE HELP

The Rudder Group extends your management team by providing a strategic and tactical approach to operational, business and board related matters. Our experienced team of professions are able to provide cost-effective and battle-tested solutions that cover the full lifecycle of companies including…

Secure Capital Work with VCs

Develop New Routes to

Market

Globalize Solutions &

Offering

Position Company for a

Successful Exit

Accelerate Growth &

Revenue Plans

Overcome Integration &

Change Management

Challenges

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WHAT WE DO

Product Idea Finance Launch Growth M&A

Our Expertise:

• Sales & Business Development

• Business Strategy & International Business Planning

• Fundraising, Mergers & Acquisitions

• Interim Management

• Market Analysis & Competitive Research

• Go-To-Market & Lead Generation Plans

• Product Management & Marketing

The Rudder Group works with early & mid-stage technology companies and investors to ACCELERATE the time to market, time to revenue, time to positive cash flow and time to exit.

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THE STARTUP CURVE

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Our Services

Business Strategy & Planning

Strategic Marketing

Product Definition

THE LIFECYCLE OF A START UP

Product Idea Finance Launch Growth M&A

Our Services

Market Validation

Fundraising Assist

Interim Management

Goals

Sell/Develop Idea

Goals

Fund Business Growth

Goals

Generate Awareness & Demand

Our Services

Product Management

Sales Development

Market Acceleration

Integrated Digital Media Marketing

Goals

Operational Scaling

Our Services

OEM Execution

Globalization

Operational Excellence

Goals

Nonorganic Growth & Path to Liquidity

Our Services

M&A Process Management

Liquidity Grooming

Strategic Grooming

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WHERE WE CAN HELP

Technology start-ups seeking financing, executive leadership

and tactical execution

Growth companiesrequiring interim executives,

financing and/or project work

Technology companies seeking to globalize or establish new

channels to market

Investors, whose portfolio companies need veteran

leadership

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WHY USE THE RUDDER GROUP

Driven both the buy and sellside of M&A activity

Responsible for dramaticallygrowing revenues

Secured multiplerounds of financing

Have taken companiespublic

The Primary Drivers are Speed to Market, Speed to Profit, and Liquidity Optimization

We are VALUE ENHANCERS

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The Rudder Group accelerates our clients:

• Time to market

• Time to revenue

• Time to positive cash flow

• Time to exit

www.theruddergroup.com

GROWTH STRATEGIES & MENTOR CAPITAL