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The Sci/Tech Community, The Sci/Tech Community, Societies and Scholarly Societies and Scholarly
PublishingPublishing
October 2001October 2001
The Sci/Tech Community, The Sci/Tech Community, Societies and Scholarly Societies and Scholarly
PublishingPublishing
October 2001October 2001
Paul CanningDirector, Publication and Information Marketing
History of the IEEEHistory of the IEEEHistory of the IEEEHistory of the IEEE
1884: 5 major industrialists including Thomas Edison prepare for the first Electrical Exhibition
prominent members such as Nicolai Tesla, Alexander Graham Bell, Guglielmo Marconi
the tradition continues: Andy Grove, Vin Cerf, David Boggs (Ethernet), and others...
A Tradition of FirstsA Tradition of FirstsA Tradition of FirstsA Tradition of Firsts
The first paper published on the Internet in IEEE Transactions on Computing
The word “Software” is used for the first time in IEEE Transactions on Computing
IEEE’s three core IEEE’s three core businessesbusinessesIEEE’s three core IEEE’s three core businessesbusinesses
PublishingConferencesMembershipOther
51%25%
20%
4%
IEEE MembershipIEEE MembershipGrowing since 1884Growing since 1884
IEEE MembershipIEEE MembershipGrowing since 1884Growing since 1884
0
50
100
150
200
250
300
350
400
1965 1970 1975 1980 1985 1990 1995 2000
(in thousands)
IEEE membership IEEE membership statisticsstatisticsIEEE membership IEEE membership statisticsstatistics Employment
•60% corp, 15% acad, 11% govt
Geography•62% US, 38% non-US
Education•29% PhD, 38% grad, 31% BS/BA
Age•58% 45 or younger
Gender•93% male / 6% female
IEEE ConferencesIEEE ConferencesIEEE ConferencesIEEE Conferences
Over 300 conferences each year worldwide (80 in Asia)
Over 100,000 attendeesRun by experts in the field,
not staffPerceived by members &
customers to be fastest way to cutting edge info
Defining customer valueDefining customer valueSource: Philip Kotler, Source: Philip Kotler, Marketing ManagementMarketing Management, 8th Ed., 8th Ed.
Customer- Delivered
Value
Total Customer
Value/
Total Customer
Cost =
7 7 factors of customer-factors of customer-delivered valuedelivered value7 7 factors of customer-factors of customer-delivered valuedelivered value
1. Depth of content2. Quality of content3. Usage4. Online product features5. Communication6. Customer Support7. Price
IEEE = depth of IEEE = depth of contentcontentIEEE = depth of IEEE = depth of contentcontent IEEE/IEE Electronic Library…
•All IEEE & IEE journals, conferences & standards with INSPEC subset
•13 year backfile•Over 700,000 articles•Over 4,000 publication titles•From more than 400,000 authors
Over 30% of world’s literature
IEEE = quality of IEEE = quality of content content Source: ISI 1999 Journal Citation ReportSource: ISI 1999 Journal Citation Report
IEEE = quality of IEEE = quality of content content Source: ISI 1999 Journal Citation ReportSource: ISI 1999 Journal Citation Report
9 of Top 10 in Elect Eng (205 journals analyzed)• 28 of Top 30• 42 of Top 60
8 of Top 10 in Telecommunications (45 journals) 7 of Top 10 in Computer Sci H’ware &
Architecture (314 journals)• 2 of Top 5 in Computer Theory & Methods• 4 of Top 10 in Software, Graphics & Programming• 4 of Top 10 in Information Systems• 2 of Top 10 in Artificial Intelligence
3 of Top 10 in Applied Physics (48 journals) 4 of Top 10 in Robotics & Automation (67
journals) #1 cited journals in Aerospace, Biomedical
Engineering, Manufacturing & Transportation!
6 6 New Publications in New Publications in 20022002
6 6 New Publications in New Publications in 20022002
IEEE Antennas and Wireless Propagation Letters
IEEE Transactions on Mobil Computing IEEE Transactions on Molecular, Cellular
and Tissue Engineering IEEE Transactions on Nanotechnology
(online only) IEEE Pervasive Computing Magazine IEEE Transactions on Wireless Communications
IEEE online product IEEE online product featuresfeaturesIEEE online product IEEE online product featuresfeatures
Fallen behind in feature development
IEEE subscriber online IEEE subscriber online usage usage May - July 2001May - July 2001
IEEE subscriber online IEEE subscriber online usage usage May - July 2001May - July 2001
3.1 million PDF’s downloaded May - July 2001
700,000 documents available
4.4 views per article
968
1,117 1,064
-100200300400500600700800900
1,0001,1001,200
May June July
CommunicationCommunicationCommunicationCommunication
Established Library Advisory Council
Added Customer Relations Mgr
Customer supportCustomer supportCustomer supportCustomer support
Centralizing customer support at IEEE
Adding to staff
Price of engineering Price of engineering journals journals Source: Library Journal April 2001Source: Library Journal April 2001
Price of engineering Price of engineering journals journals Source: Library Journal April 2001Source: Library Journal April 2001
$0
$200
$400
$600
$800
$1,000
$1,200
2001
Avg Eng J ournalAvg IEEE J ournal
How IEEE sets its pricesHow IEEE sets its prices 2001 prices of engineering journals / equalized to 500 2001 prices of engineering journals / equalized to 500 pagespages
How IEEE sets its pricesHow IEEE sets its prices 2001 prices of engineering journals / equalized to 500 2001 prices of engineering journals / equalized to 500 pagespages
$681 $560 $396 $281 $173 $0
$100
$200
$300
$400
$500
$600
$700
$800
$900
$1,000
Avg Elsevier Eng Jrnl
Avg Commercial Eng Jrnl
Avg Egr Jrnl
Avg NFP Egr Jrnl
Avg IEEE Jrnl
Avg IEEE Jrnl in ASPP
$1,000
Price v. value of online Price v. value of online usageusagePrice v. value of online Price v. value of online usageusage
3.1 million PDFs used by IEEE customers May - July 2001
•1,033,000/month average
Avg NFP copyright fee = $14.60• IEEE = $10, ACM = $5, ACS = $20, AIP =
$18, IEE = $20
At $14.60/article =– $15 million/month
Or $180 million/year in customer delivered value
IEL provides IEL provides outstanding valueoutstanding valueIEL provides IEL provides outstanding valueoutstanding value
Package– ASPP– POP Plus– IEEE Standards– IEE Print– INSPEC subset– TOTAL
– IEL price
Package price$24,995$ 42,995$ 40,000$ 9,725$ 6,600$124,310
$84,995
Electrical EngineeringElectrical Engineering
Journal Price & Citation Value Map Journal Price & Citation Value Map Electrical EngineeringElectrical Engineering
Journal Price & Citation Value Map Journal Price & Citation Value Map
IEEE
D
C
E
AB
$0
$200
$400
$600
$800
$1,000
$1,200
$1,400
$1,600
Pri
ce
The problem of pricing The problem of pricing vs online costsvs online costsThe problem of pricing The problem of pricing vs online costsvs online costs
$0
$500
$1,000
$1,500
$2,000
$2,500
$3,000 Robotics & AutoSys (Elsevier)
J rnl Robotic Sys(Wiley)
Int J rnl CompInt Mftg (Taylor& Francis)AutomaticControl (IEEE)
IEEE pricing in 2002IEEE pricing in 2002IEEE pricing in 2002IEEE pricing in 2002
Will continue to deliver value to our customers
IEEE Board has voted to be 2/3 of average price…
Look at total expenditure, not just % increases
News for libraries 2001News for libraries 2001News for libraries 2001News for libraries 2001
“ What’s New @ IEEE for Libraries” opt-in e-mail newsletterwww.ieee.org/whats-new
Wiley - IEEE PressIEL User Group
dhelman@MIT.EDU
IEEE ValuesIEEE ValuesIEEE ValuesIEEE Values
Not-for-profit organizationMission is
to serve membersto disseminate information
Publish high-quality material at below market average prices
Survive, and grow, in a competitive environment
IEEE Congratulates IEEE Congratulates CONCERT on CONCERT on
its Third Anniversaryits Third Anniversary
IEEE Congratulates IEEE Congratulates CONCERT on CONCERT on
its Third Anniversaryits Third Anniversary
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