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the skill to make the way out of your life.

4231112ALVIN TAN YONG KIATHDCOM311 COMMUNICATION DESIGN STRATEGY

LECTURER : TONY WARD

MANY YOUTHS

CHOOSE TO WORK

EARLY, DROPPING

OUT OF FORMAL

EDUCATIONKuching is one of the nicest cities in the Southern Asian. In 2013 it has a population of approximately 1 million people. A city and no longer a town, Kuching has a modern lifestyle, a thriving business culture and is a highly resourced convention and tourism destination for Malaysia and the region. But it also has a rate of growth that is challenging its infrastructure and its aspirations to be a ‘nice’ city.

KUCHING

MANY YOUTHS

CHOOSE TO WORK

EARLY, DROPPING

OUT OF FORMAL

EDUCATION

WITHOUT EDUCATIONCHILDREN ARE WEAKER

WITHOUT EDUCATIONCHILDREN ARE WEAKER

INTRODUCING NIGHT SCHOOLFORYOUTH’S EDUCATION

Night School in its general sense is a form of learning in which knowledge, skills, and habits of a group of people are transferred from one generation to the next through teaching,training, research, or simply through autodidacticism.Generally, it occurs through any experience that has a formative effect on the way one thinks, feels, or acts on night time.

Reduce children from spending night time on unnecessary activities

children got more time for education

ADVANTAGESOFNIGHT SCHOOL

Reduce children from spending night time on unnecessary activities

parents will not need to worry

about theirchildren during

night time

CHILDRENTODAY

LEADERTOMORROW

The children of an increasinglyaffluent. The youth of Kuching city are the Future of The City. An investment in the Future of Kuching is needed by the present generation of decision makers that will give their children a matrix for building a productive life , sustainable growth and pride in place.

CHILDRENTODAY

LEADERTOMORROW

WELCOME TOTHE NIGHTSCHOOL

Night School is an educational place which also active during night time. Its main purpose is to let children gain more useful knowledge at night time.

Night School is only for secondary school children. This is because children at secondary school is easily getinfluenced by anything and the age to grow mature. By having night school in kuching, children spend their timestudying or playing at school rather than doing something useless outside of school and home. The school fee and others additional fee will be subsidized bygourvenment too.

Children is the future of a modern Kuching and the young people who will build it.

Communication ObjectiveTo launch a targeted awareness campaign of the need for community schooling as a supplementary skill centredvocationally specific secondary education provided for and by the community.

Primary Target GroupSecondary school children

Secondary Target GroupParents

SupportRepetition of the message with introducing night school to keep up with the lifestyle of currentyouth. encouraging students to share opinions having ambassador to speak on the importance of having a proper education.

BenefitIncrease awareness of the negative effect whenone does not posess a proper education andpossitive effect when one study well.

MandatoryMinistry of Education

MediaWebsite Posters Bilboard Brouchers

CAMPAIGN

ClientMinistry of Education

Target GroupSecondary school children

ObjectiveTo launch a targeted awareness campaign of the need forcommunity schooling as a supplementary skill centred vocationally specific secondary education provided for and by the community.

A campaign introducing the Night School in Kuching 2030 to let secondary school children spend there night for education.

JANUARY

Introducing Night school through :

WEBSITEBROCHURE

FEBRUARY

Start building The Night School

MARCH APRIL

TIMELINE

APRIL MAY MAY

Opening The Night School.

FREE GIFT GIVEN TO VISITOR

JUNE

School lessons start

THE ADVERTISEMENTIS THE MOST

TRUTHFUL PARTOF A NEWSPAPER

THE ADVERTISEMENTIS THE MOST

TRUTHFUL PARTOF A NEWSPAPER

Free giving away newspapers. A modern newspaper has four main functions: to inform, serve, entertain and interpret.

NEWSPAPER

Night School’s newspapers stand can also be found at Seven Eleven, Petronas Station and Shell Station It is everywhere so that everyone can be updated about news happening in Night School.

WEBSITE

Welcomepage

Homepage

A web page containing all the information, such as, the information of Night School, photos, contact number, event details etc.

Home page is display-ing Night School’s photo. There are four clickable button on top of the page, HOME, ABOUT US, GAL-LERY and CONTACT.

Aboutpage

Gallerypage

Contactpage

Gallerypage

Contactpage

About page is summerizing everything about Night School. This page can also be linked to and from other pages.

This page is displaying all the picture of facilities in Night School.

Displaying all the different way ofcantacting Night School office.

BUNTINGNight School’s bunting advertisement will be displayed at kuching waterfront.

BROCHUREThe brochure is one of the best ways to promote Night School.

Night School’s brochure will be placed everywhere like office counter, Seven Eleven, and etc. So that it can attractpeople’s attention.

APPLICATIONFORM

Personal Information

Name�� � :IC number� � :Address� � :

Contact� � :E-mail� � :

Subject Information

Course� � :Major�� � :Minor�� � :

Parents Information

Father’s name� :Father’s Contact� :Mother’s name� :Mother’s contact� :

Injuries or Sickness(if any)

Signature

www.nightschool.com

Front

Back

www.nightschool.com

APPLICATION

FORM

Personal Information

Name��� :

IC number� � :

Address� � :

Contact� � :

E-mail�� :

Subject Information

Course� � :

Major��� :

Minor��� :

Parents Information

Father’s name� :

Father’s Contact� :

Mother’s name� :

Mother’s contact� :

Injuries or Sickness

(if any)

Signature There are tri-fold brochures used to advertise a new event or service that Night School offers, or there are bi-fold folders that are used to present Night School’s projects outside or inside it.

MERCHANDISING

nightschool.com

WAYTO

THEFUTURE

Cap and t-shirt provided for every students who joined Night School.

Stationaries are also provided for students to promote Night School.

Night School also provide school bus service for students who does not has transportation. Night School Bus will sent students to school and home on time foreveryday.

REFERENCE

http://amongbuddhasandbabas.wordpress.com/tag/kapuas-hulu/

http://lh5.ggpht.com/IzO9N_gG67raSIdl89fuwNAsjyvarOyj8PWTe8DpflNN8XM-nINNk6GK3C9zr-7Mz_e1Cp1I=s114

http://www.adhaiwell.net/SPN/products_detail.php?id=13&classid=10

http://www.svali.ru/show_picture.php?cntr=57&type=1&id=13&cd=1

http://lh4.ggpht.com/6XQqhhENxbB36gRvUvzPijcyg81NTzmzG2WfVkjQe4eWiCZBpLmxtSsIGzzFI2jNUJ8iww=s128

http://community.smu.ca/conference/?level=picture&id=25

http://giganticgroupbd.com/itsolution.php

http://lh4.ggpht.com/jk2EtCIhLXAiwU2sP2f6mBcWzI_vlkRsdOJCGCP_NR06sNBN2EC8NjzuB6vRoVsagA80GA=s144

http://auclair-group.mcgill.ca/pictures.html

http://www.4tuning.ro/bloguri/ganduri-octanice/2012/06/

http://benchcyberstudio.webs.com/graphicsdesignadvertising.htm

http://bombasticborneo.com/2011/09/wakeboard-world-cup-kuching-waterfront-2011/

SOFTCOPY