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THE SPONTANEOUS SHOPPER:
81% OF CONSUMERS are still unaware of what’s for dinner at 4 p.m.1 You can help.
VISITATION AND PURCHASES IN THE PREPARED FOODS DEPARTMENT ARE LOWER THAN THOSE OF MANY OTHER DEPARTMENTS.2
who browse the entire prepared foods section make a purchase.2
of shoppers who visit a specific prepared foods section make a purchase in that section.2
BUT
KEEP IN MIND
1 23
4HUNGER
CURIOSITY
SOMETHING CAUGHT THEIR EYE
SOMETHING SMELLED GOOD
What You Need to Know
Nestlé Professional is your partner in making lives better through convenient, great-tasting meals. Use our on-trend products and customer insights to turn a spontaneous shopper into a satisfied customer.
Learn more at nestleprofessional.com.
ONLY ABOUT
50% 92% OF SHOPPERS
WHAT LOOKS SO TASTY? Chipotle Mac & Cheese. Chipotle has grown 20.5% on menus since 2013.2
WHAT SMELLS DELICIOUS? Coffee. Americans drink more than 35 million cups of specialty coffee each day, and 52% of regular supermarket shoppers frequently buy prepared beverages.2
SO GIVE SHOPPERS MORE REASONS TO BROWSE
4 OF THE TOP 5
REASONS
shoppers browse the prepared food section are:2
Catch eyes and noses
Offer more beveragesto increase incremental traffic
Attractively display and advertise your options
(one of the biggest shopper complaints is poorly merchandized food)
1Datassential – PULSE Grocery Deli Chapter, 20162Datassential Supermarket Keynote, 2016
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