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The Usability of a Website evaluated by Survey Methodologists. QUEST Workshop, Ottawa 2007 Bente Hole, Tore Nøtnæs and Gustav Haraldsen Statistics Norway. Evaluation Tools. Checklists for question and questionnaire evaluation: - PowerPoint PPT Presentation
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The Usability of a Website evaluated by Survey Methodologists
QUEST Workshop, Ottawa 2007
Bente Hole, Tore Nøtnæs and Gustav Haraldsen
Statistics Norway
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Evaluation Tools
Checklists for question and questionnaire evaluation:
• Simplified version of Forsyth’s O-Questionnaire Review Coding System and Snijker’s Expert Questionnaire Appraisal Coding System
– text evaluation
• Own checklist inspired by Don Dillman– evaluation of visual design
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What can survey methodologists contribute with?
• Focus on text and concepts – simple, unambiguous and clear
• Simple and consistent use of visual effects– Both on symbols and numbers (nonverbal language), and on text
(verbal language)
• Interaction between text and visual design
• Information flow
• Knowledge of cognitive processes
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Additional evaluation criteria when it comes to web applications
• Technical preconditions– Speakers, java, flash, etc.
• Evident confidentiality and data security measures
• Efficiency– Speed of server and PC
• The screen layout– Size, scrolling
• Navigational tools– Menus, buttons, links, etc.
• Audio and video effects
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Discussion
• Do you agree or disagree with our conclusions concerning what survey methodologists can contribute with?
• Do you have any experiences yourselves?
• Other things survey methodologists can contribute with?
• What can survey methodologists learn from traditional Web-design?
• Do you know of any literature on this topic?
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