Thinking about libraries in an Amazoogle environment Lorcan Dempsey Cendi, Washington 6 June 2006

Thinking about libraries in an Amazoogle environment

Lorcan Dempsey

Cendi, Washington6 June 2006

Networkflow

Database > website > workflow Self assembled: personal digital

identities Prefabricated: course management,

clinical practice, etcURL addressableSocial

Attention

Read-write

Three parts

PerceptionsReal change?

Perceptions of Libraries and Information Resources

OCLC Market Research &

Harris Interactive

November 2005

(Thanks to Joanne Cantrell)

Survey Respondents – by Geography

Canada

United States

United Kingdom

Australia

India

Singapore

491491

1,8541,854

535535

468468

Total 3,3483,348

…is the information you get from library sources more or less trustworthy than information you get from search engines?

9% 10%12%

7%9%

21%18%

28%

22%24%

70%

75%

60%

66%69%

0%

10%

20%

30%

40%

50%

60%

70%

80%

TotalRespondents

AustraliaSingapore India

Canada United Kingdom United States

Library sources more trustworthy About the same Library sources less trustworthy

Total Respondents - Satisfaction with overall experience provided by librarian vs. search engine

VerySatisfied

Satisfied NeitherSatisfied

nor Dissatisfied

Dissatisfied VeryDissatisfied

48%

60%

36%

30%

11% 7%4% 1% 2%1%

Q665 and 1050

“Lifestyle fit” of information sourcesamong total respondents

0

10%

20%

30%

40%

50%

60%

Library OnlineLibrary

Bookstore

Fits perfectlywithyour lifestyle

Is agood fit foryour lifestyle

Somewhat fits your lifestyle

Does not fityour lifestyle

OnlineBookstore

Q1345

Remarks:Perceptions

Books and place brand

Library digital resources: Awareness? Fit with lifestyle? Trustworthiness? Satisfaction?

Insanity is doing more of what you are already doing and expecting a different result.

Newt Gingrich quoting Albert Einstein!

Change

1. Adding value: synthesise, specialise, mobilise

2. Gravitational pull: the long tail revisited

Adding value

Synthesize - to combine often diverse conceptions into a coherent whole.

Synthesize

Web services

Patron services

Content

Policies

Registries

Forward knowledge

Fulfillment services

Mobilize

Specialize - involve specific knowledge in order to serve a particular purpose; to apply or direct to specific end or use.

Specialize

…

Mobilize - to put into action

Workplace applications - points of need

Profiles

• Local service• Local added value• Local context• Local knowledge

Robin Murray

Synthesise, Local

CSUSM, David Walker

Synthesise, network

Synthesise, regional

Mobilize

Specialize

Specialize, local

Specialize, Local

University of Minnesotahttp://www.lib.umn.edu/about/mellon/KM%20JStor%20Presentation.pps

Mobilize, Local

Gravitational pull

URL is the currency of the web

The long tail

Impact?

Systemwide efficiences

Aggregation of supply•Unified discovery•Low transaction costs

Aggregation of demand

It must change

Add real value in a networked information environment

Create gravitational pull: long tail issues: move to a higher place

Pay attention; seek attention

Fragmentation is the enemy

http://orweblog.oclc.org

The end