Thinking about your audience(4x3)

Thinking about your

Audience

Foundation Production

All media texts are made with

an audience in mind and

your production should be

no exception

All media texts are made with

an audience in mind and

your production should be

no exception

Do you think there

would be an audience

for your film?

If not no one would

finance the production.

You must know and find

your audience.

You must know and find

your audience.

As a media producer you

need to know things

like the…

• age

As a media producer you

need to know things

like the…

• age

• gender

As a media producer you

need to know things

like the…

• age

• gender

• class

As a media producer you

need to know things

like the…

• age

• gender

• class

• ethnicity

As a media producer you

need to know things

like the…

• age

• gender

• class

• ethnicity

• location

As a media producer you

need to know things

like the…

• age

• gender

• class

• ethnicity

• location

• income bracket

This is called the audience

Demographic

Once you know this you

can make sure your text

is going to appeal to

your audienceDemographic

You also need to

consider how your

audience is going to

react to or engage with

your text

You also need to

consider how your

audience is going to

react to or engage with

your text

We can try to predict

reaction by considering…

We can try to predict

reaction by considering…• audience engagement

We can try to predict

reaction by considering…• audience engagement

• audience expectations

We can try to predict

reaction by considering…• audience engagement

• audience expectations

• audience foreknowledge

We can try to predict

reaction by considering…• audience engagement

• audience expectations

• audience foreknowledge

• audience identification

We can try to predict

reaction by considering…• audience engagement

• audience expectations

• audience foreknowledge

• audience identification

• audience placement

We can try to predict

reaction by considering…• audience engagement

• audience expectations

• audience foreknowledge

• audience identification

• audience placement

• audience research

We can try to predict

reaction by considering…• audience engagement

• audience expectations

• audience foreknowledge

• audience identification

• audience placement

• audience research

A text has no meaning

until it is read or

decoded by an

audience

A text has no meaning

until it is read or

decoded by an

audience

Encoding & Decoding

There are many theories

which attempt to explain

how an audience receives,

reads and responds to a

text.

There are many theories

which attempt to explain

how an audience receives,

reads and responds to a

text.

Audience

Theory

Foundation Production

These theories help us to

deconstruct the relationship

between audience and text

The Hypodermic Needle Model

Sometimes referred to as the Silver Bullet

Model (Schram1982), this is the idea that the

mass media are so powerful that they can

'inject‘ their messages into the audience.

The Hypodermic Needle Model

Sometimes referred to as the Silver Bullet

Model (Schram1982), this is the idea that the

mass media are so powerful that they can

'inject‘ their messages into the audience.

The Hypodermic Needle Model

Sometimes referred to as the Silver Bullet

Model (Schram1982), this is the idea that the

mass media are so powerful that they can

'inject‘ their messages into the audience.

The Hypodermic Needle Model

The Hypodermic Needle Model

The Hypodermic Needle Model

The idea that an audience can be precisely

targeted by a “magic bullet”. Then they

irresistibly fall down when hit by the bullet.

The Hypodermic Needle Model

The idea that an audience can be precisely

targeted by a “magic bullet”. Then they

irresistibly fall down when hit by the bullet.

In brief - it is the idea that the makers of media

messages can get us to do whatever they want

us to do.

The Two Step Flow Model

The Two Step Flow Model

• A more sophisticated idea...

The Two Step Flow Model

• A more sophisticated idea...

• Ideas are filtered through opinion leaders

The Two Step Flow Model

• A more sophisticated idea...

• Ideas are filtered through opinion leaders

The Two Step Flow Model

• A more sophisticated idea...

• Ideas are filtered through opinion leaders

• This waters down the message

diminishing the power of the media

The Two Step Flow Model

• A more sophisticated idea...

• Ideas are filtered through opinion leaders

• This waters down the message

diminishing the power of the media

What is the third theory?

Please review these theories and research this for

yourself.

Make sure there is content on your blog to show that

you have thought about your audience and understand

these theories