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© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 1
Unified Video solutions
Gerry Keleghan CSE
gkelegha@cisco.com
Monday 10 April 2023
© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 2
Using Technology to Change
Productivity
• Simple, effective virtual collaboration
• Scale Yourself, Your Teams, Your Business
Business Processes • Accelerate growth, speed to market
• New business models - Sales, supply chain
Going Green – Carbon Reduction• Reduced business travel
• Enable telework, reduce commuting
© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 3
Pearn Kandola – Business Psychology
© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 4
4 Times Longer
Productivity Barriers in a Global Economy
Time it Takes to Build Trust in the Electronic Communication World
Collaboration Will Drive 30–50% of Next Decade’s Productivity
Time it Takes to Communicate a
Message Electronically vs. Face-to-face
2 Weeks
Source: Pearn Kandola-The Psychology of Effective Business Communications in Geographically Dispersed Teams 2006
© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 5
The Importance of Visual InteractionA Person Remembers…
30% of What They See
70% of What
They See and Hear
Importance of Visual Traffic
30% of brain’s cortex devoted to vision, 3% for hearing
More than 60% of communication is non-verbal
20% of What
They Hear
Sources: Human Productivity Lab 2006 Pearn Kandola:The Psychology of Effective Business Communications in Geographically Dispersed Teams 2006
© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 6Global Carrier Class SLA enabled Delivery Network
On-Premises
Next Generation UC Architecture
Cisco Apps Partner Apps Customer Apps
Customized “Mashups”
On-Demand
WebEx PlatformUnified CM Platform
APIWebEx 3rd party interfacesUC 3rd party interfaces
Video File Mgmt
UnifiedCM
Security & Policy
Directory &Identity
MeetingPlace
Presence & Location
PolicyMgmt
Presence Files & Wiki
SecurityData Sharing
IM & Chat
AdditionalServices
The Unified Workspace
© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 7
Cisco Unified VideoconferencingComplete Unified Communications Video Infrastructure
Desktop to HD to TelePresence Multi-protocol for broad interoperability
Exceptional experience optimized for each attendee
High quality & High capacity for High Definition (HD)Scalable and cost-effective
Modular, distributed, intelligent solution
Traditional Videoconferencing
(SD and HD)
Voice, Video & Web Conferencing
Multiparty Video
Telephony
Cisco TelePresence
Interoperability
© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 8
Cisco TelePresence—Transforming Communications, Transforming Business
A breakthrough technology for remote collaboration and meetings
Enables all local and remote participants to feel “in person”
Uses a powerful combination of innovative technology and design
Leverages the power of the network, unified communications and security
Requires stringent SLA’s
Cisco TelePresence has the potential to transform businesses
© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 9
Quality, Simplicity, Reliability
Quality
Simplicity
Reliability
Unified Communications
Delivering the “In-Person” Cisco TelePresence Experience
Network as the Platform
© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 10
Video & TelePresence Interop What the Users Will Experience
1920
1080
704
576
CIF video received from CUVC is scaled to 4CIF resolution by the CTS codec and then displayed on TelePresence 65”
1080p display surrounded by black borders
This picture was taken with a cheap digital camera in a lab environment and is not meant to accurately reflect the quality of the TelePresence experience
© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 11
ICT Architecture Illustration
VRF Red
VPN Service Provider
VRF Blue
CE
CE
Enterprise A(VPN Red) Site 1
PE
PE
SignalingMediaEnterprise B
(VPN Blue) Site 1
TP-A1
TP-B1
CUCM-A1
CUCM-B1
SP Service
PE
Enterprise/SP Demarcation
Customer Choice of ICT Capable SP
Static Signaling Link to the SP
Simple Dial Plan
Dynamic Media Ports through NAT/FW
Future Extendable NNI link for Multi-SP Inter-Company TelePresence
© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 12
Case Study
Ingolstadt, Germany
Media Saturn (22 Rooms + Multipoint)
Europe’s number one consumer electronics retailer with 600+ stores in 15 countries
Faster decision making with internal experts
“Noble ambiance” to preserve meeting intensity
Speeding expansion into new markets/countries
Significantly reduce travel: cost savings pays for rollout
Reduce employee “downtime”
Scale Scarce Resources and Reduce Travel
Speed Expansion into New Markets/Countries and Improve Employee Productivity
Benefits Result
© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 13
Carrier Intercompany TelePresence Service
April 29—Demonstrated on-stage a live connection to customer Media Saturn (Metro AG subsidiary)
Commercial service rollout in September
"The innovative character of Cisco TelePresence has enhanced our internal, especially cross-border communications, and shortened the distance between the countries. It helps us, saving costs and will allow us to include our external business partners."
--Wolfgang Lux, Managing Director Media-Saturn-Holding GmbH
© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 14
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