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DESCRIPTION
Designed and illustrated by Justin Hellwig.
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Table of contents
Mission statement & marketing plan
Logo DesignStyle GuideStationaryStorefrontProduct development
HangtagsMerchandising apparelMagazine spreadWebsite designAdvertisingCompany vehicle
234
5-67
8-910
11-1213141516
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Mission statement
Marketing plan
Toby Clothing is a clothing company designed by Justin Hellwig featuring his many characters, ideas, and themes on apparel and accesories. Toby is a pseudonym of Justin and also represents a silly, playful style and mindset. Through the products of Toby Clothing, the company aims to completely satisfy it's customers and make them smile right when they see a product. Toby Clothing is a green company that only prints on sweatshop-free American Apparel and uses only non-harmful soy-based inks. The company aims to create a very special relationship with the customer and provide them with surprises they aren't expecting to have them coming right back for more Toby Clothing!
Toby clothing targets two market segments: artistic young adults and young children to teenagers. Both of these groups are populous in the area and will allow toby clothing to grow and gain more support each and every day. Toby clothing will gain exposure through many mediums such as: advertising, trade shows, sponsorships, and more.
Toby products range from many types of apparel such as t-shirts, shorts, tank tops, v-necks, & more to accessories like pin sets, temporary tattoos, stickers, rings, lanyards, belts, and more. Upon sending products to consumers, toby clothing aims to build a special relationship by adding free promotional items in each order to give the customer more than they were expecting originally.
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Logo design
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Style guide
C: 100M: 100Y: 100K: 100
C: 32M: 3Y: 0K: 0
C: 0M: 38Y: 21K: 0
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Stationary
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Stationary
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Store front
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Product development
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Product development
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Hang tags & shopping bag
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Merchandising apparel
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Merchandising apparel
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Magazine spread
14
Website design
15
Advertising
16
Company vehicle
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