Towards Context Awareness

Towards Context Awareness Next Generation CRM Nirmal Palaparthi, April 2013

Topics

•  Social Media Evolution •  Internet of Things •  Context Awareness

h"p://louisfernandes.webs.com/apps/blog/  

Web 2.0

Data 2.0 (Linked Open Data, Web 3.0)

h"p://www.widetag.com/widenoise/  

Takeaway: Emergence of Social Sensors

Internet of things

•  Wearable Sensors •  Environment Sensors •  Personal Applications

New Child: Internet of Things

h"p://www.slideshare.net/ctorgan/self-­‐tracking-­‐sensors-­‐and-­‐mhealth-­‐trends-­‐and-­‐opportuni;es  

Takeaway: Emergence of Personal Applications

Context Awareness

•  Me Marketing •  Ambient Intelligence

Paradigm Shift: We need new tools

h"p://www.slideshare.net/helgetenno/context-­‐value-­‐the-­‐new-­‐marke;ng-­‐economy  

Context is about layers of meaning

h"p://www.slideshare.net/adrienjoly/contextawareness-­‐the-­‐missing-­‐block-­‐of-­‐social-­‐networking-­‐presenta;on  

Me Marketing Process

And beyond marketing…

Mobius Innovations Big Data . Small Devices . Contextual Experiences

STRICTLY PRIVATE AND CONFIDENTIAL

LOCATION  BASIC  

OWNERSHIP  

EVENT  DURATIONS  

STRICTLY PRIVATE AND CONFIDENTIAL

Temporal Context Related to temporal aspects of transactions viz., time slices, events, and temporal metrics on transactions

Spatial Context Around the locality of the transaction viz., geofences, c o m m u t e m o d e s a n d layers of meaning over location

Lifestream Context Depends on life events of cardholders viz., ownership, life stages and important events

Attitudinal Context A b o u t a t t i t u d e o f a c a r d h o l d e r. A t t i t u d e s towards price, brands and transactions

Transactional Context

Mobius Solutions

•  Sense and respond –  Respond with appropriate messages at every situation

•  Continue conversing with the customer –  Treat discrete interactions as one continuous experience

•  Embed real time analytics into the customer dialog –  Bring down the test and learn cycle to nanoseconds

•  Mobius has a comprehensive interface library that can be customized across your touch points

STRICTLY PRIVATE AND CONFIDENTIAL

MOBIUS CORE ACTUATOR LIBRARY SENSOR LIBRARY

Mobius Architecture

COMMUNICATION

DOMAIN REPOSITORY

PERSONALIZER

LEARNING ENGINE

ON DEVICE SENSORS

SMART DEVICE SENSORS

LIFESTREAM SENSORS

PUBLICLY AVAILABLE SENSORS

EXTERNAL RECORD

SENSORS

INTERFACES

FACTS

ON DEVICE ACTUATORS

SMART DEVICE ACTUATORS

LIFESTREAM ACTUATORS

INTERFACE ACTUATORS

EXTERNAL ACTUATOR

API

CONTEXT REASONER

CONVERSATION MANAGER

INTERFACE OPTIMIZER

TOUCH POINT CONFIGURATOR

TOUCHPOINTS

SERVICE SIMPLIFIER

PERSONAL RECOMENDER

SERV

ICE

CONS

OLE

STRICTLY PRIVATE AND CONFIDENTIAL

QUESTIONS?

nirmal@mobius-innovations.com