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Tron, Faries and Phineas and Ferb feature in this Disney franchise supplement for ToyNews
Citation preview
Introducing some of Disney’s key franchises for 2010
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Look out for Disney’s 2010 girls event film of the year,
Rapunzel, in the next edition of Toy News
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>>DATA PACKET:
• Long-awaited sequel to 1982 classic
• Storyline focuses on Sam Flynn’s search for
his father, Kevin, who has been trapped in a
cyber universe for 25 years
• Jeff Bridges stars again in the role he first
made famous
• Producer Steve Lisberger co-wrote and
directed the original and new Tron movie
• Original music by Daft Punk
• Due in cinemas Christmas Holiday 2010 <<
>>DATA PACKET:
• Full cross-division company-wide support
• Full merchandise program: Toys, Publishing, Home,
Apparel, Accessories & Footwear, Stationery
• New Tron video game will be available November
2010 on next-gen platforms
• Ongoing content support in 2010 and beyond <<
Thanks to a gripping plot and aninstantly iconic visual style, Tronbecame one of the key films of the1980s. This year, Tron Legacy willbecome a landmark release of the 21stcentury.
It’s a high-tech 3D adventure set in adigital world that looks like nothingthat’s ever been seen on screen before.
The story starts with Sam Flynn(Garrett Hedlund), the tech-savvy son of
Kevin Flynn (Jeff Bridges, reprising hisrole from the original), investigating thedisappearance of his father.
Soon, he is pulled into the digitalworld of Tron, where Kevin has beentrapped for 25 years.
There, father and son team up andembark on a life-and-death journeythrough a cyber-universe that hasbecome far more advanced and farmore dangerous.
28 years ago, the original Tron seemed thrillingly modern and wowedcinema audiences around the world. In 2010, Tron Legacy will continuethe story, raise the bar and blow your mind – in 3D…
>>Transmission from master control program:
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TRON: LEGACY
The 21st century re-birth
of a classic franchise
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An evergreen franchise setfor another magical year...
he Disney Fairies franchise draws
on the mystery and beauty of the
natural world, encouraging girls
aged four to nine years to be
confident in themselves, to find their
own talents and also to value friendship.
Tinker Bell and the Great Fairy Rescue.
will launch Autumn 2010. Set in the
countryside, Tinker Bell returns to her UK
origins. When Tinker Bell is discovered by a
little girl, her Fairy friends launch a daring
rescue to bring her back to Pixie Hollow.
In 2011, a fourth movie is scheduled
for release - details to be announced.
Disney Fairies is a long-term priority
franchise for the entire Walt Disney
Company and will continue to receive
support from every division.
T
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Tinker Bell and Tinker Bell and the
Lost Treasure will air on Cinemagic
throughout 2010.
A whole host of ‘Pixie Previews’ will air
on Disney Channel and will also be
available online. www.disneyfairies.co.uk,
the destination for all UK Disney Fairies
fans, will feature new games and
activities as well as updated Disney
Fairies news and images and details of
the new Disney Fairies products.
Flair is the master licensee for dolls and
arts and crafts. Additional categories
include dress-up, role play, wheeled,
games, puzzles, stationery, fashion, home,
apparel, accessories, health and beauty
and publishing.
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BRAND ATTRIBUTES:
• Pixie Dust – A golden dust that is
sprinkled over all the fairies’ adventures
and enhances their talents
• Friendship – Interactive
multi-character art and diversity
• Find Your Own Talent –
Showcasing fairy nature talents
• Real World Issues – Social expression through
an eclectic mix of personalities and characters
• Nature – An introduction to different
elements and an understanding
of size and scale
relationships
A range of Fairies dolls is
available from Flair as
part of a comprehensive
cross-category
merchandise programme.
Merchandise:
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Phineas and Ferb are step brothers. Together,
they make every day an adventure and almost
always end up in various scrapes and
escapades.
There really is no end to their imagination,
daring and creativity. Whether they’re building
a death-defying rollercoaster, surfing tidal
waves or locating Frankenstein’s brain, they’re
always living close to the edge.
They are the result of a creative
collaboration between Dan Povenmire (Family
Guy) and Jeff ‘Swampy’ Marsh (The Simpsons)
and star in an animated TV series that has
already built up a dedicated following and is
now becoming a hot property.
As well as the two boys, the show features a
crazy supporting cast that includes their
teenage sister, Candace. She’s always trying to
expose their schemes and get them in trouble,
but somehow never succeeds.
There’s also the family pet, a simple-minded
platypus called Perry who, obviously, leads a double
life as Agent P and regularly faces off against the
evil Dr Doofenshmirtz to save the world.
TV FACTS
• The first series premiered on Disney Channel
in February 2008 and aired on ITV later
that year
• Series 2 is currently airing on Disney XD and
Disney Channel
• Saturday transmissions at 8:15 on ITV1 ranked
No. 1 in their timeslot with kids 4-15 across all
channels*
• No. 3 reaching kids animation in the UK with all
individuals aged 4+ (Q3’09)*
From a creative team whose credits include two of the greatest animated series of the modern era, Family Guy and The Simpsons, comes a cult franchise full of great gags and cool characters…
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• Third highest ranking programme on
Disney Channel*
• Q3’09 reach increased by 36 per
cent on Q2 to 7.9 million viewers aged 4+*
• There is on-air programming support
throughout 2010 on Disney XD and
Disney Channel
• Hour-long summer special episode to
air in 2010
• Series 3 launches in 2010 and will take the
total number of episodes up to 100
For commercial and sponsorship opportunities
contact Michael Ghosh, UK Director of
Advertising Sales and Promotions. Tel: 0207
025 8400. Email: Michael.Ghosh@Disney.com
Goo Pods
Action Figure Scene Packs
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*Source: BARB
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