TR90 - European Market Power Point

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OPPORTUNITY

SUMMITTEAM ELITE

TRIP

Ruby +

Training

Executives +

TrainingAll Distributors and

Consumers

30 300 6,000 50,000 1,000,000

1. ALIGNING

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… LAUNCHED

 Agriculture uses nearly 4.5 kg of

pesticides per person in the food

supply each year.Douglas Dupler, The Gale Group Inc., Gale, Detroit, 2002

ajor change in ability to concentrate are

xperienced between the ages of 35 to 80.

Datamonitor: Global Consumer Fatigue Report. April 2009 

NO Energy, NO Cleansing … Baker, S. MD (2003). Detoxification and Healing. Toronto.

70% of our energy is used to digest and to

eliminate waste.  Jensen B. Cleansing through body management .

85% of consumers are concerned about their energy

and stamina levels. 

Datamonitor: Global Consumer Fatigue Report. April 2009

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… LAUNCHED !!

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2009

2011

2013

2015

2007

Opportunity Renewal Cycle Strategy For Revenue Growth

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  KNOWLEDGE OF THE STRATEGY

Postioning TR90

Timelines TR90

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WEIGHTMANAGEMENTTrends

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HOW

IS THE ISSUE?

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POSITIONING … WHAT CAN WE SAY? 

Regulatory environment is changing … Need for compliance.

222 claims approved 

in May 2012

44 000 health claims submitted in EEC

EU Commission Regulation 43212012  – Effectiv e 14.12.2012

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OVERWEIGHT

TRENDS IN EUROPE

EU SITUATION

FOOD CONSUMPTION

AGEING BODY

HIGH PRESSURE

DISAPPOINTED

PEOPLE

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OECD (Organization for Economic Co-operation and Development) Factbook 2011: Economic, Environmental and Social Statistics

UK

37%

FRANCE

33%

ITALY

35%

SPAIN

37%

GERMANY

37%

NORWAY

35%

DENMARK

33%

HUNGARY

33%

RUSSIA

28%

ROMANIA

34%

EU Situation

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Over a

THIRD of

the EU adult

population is

now overweight

EU Situation

OECD Factbook 2011: Economic, Environmental and Social Statistics

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 10% MORE IN

THE NEXT 10 YEARS

OECD - Obesity and the economics of prevention: fit not fat - 2010

EU Situation

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FOOD

CONSUMPTIONTRENDS

EU SITUATION

FOOD CONSUMPTION 

AGEING BODY

HIGH PRESSURE

DISAPPOINTED

PEOPLE

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Food Consumption

Food Consumption Trends and Drivers, John Kearney, Phil. Trans. R. Soc. B 2010 365, doi:

10.1098/rstb.2010.0149

NORTHERN EUROPE 

0

50

100

150

200

250

300

350

400

450

500

MEATS

VEGETABLE

OILS

SUGAR

AND

SWEETENERS

MEATS

VEGETABLE

OILS

SUGAR

AND

SWEETENERS

Mean availability of food groups (kcal per person per day) 

1961 > 1965  2000 > 2004 

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Food Consumption

Food Consumption Trends and Drivers, John Kearney, Phil. Trans. R. Soc. B 2010 365, doi:

10.1098/rstb.2010.0149

MEDITERRANEAN EUROPE

Mean availability of food groups (kcal per person per day) 

1961 > 1965  2000 > 2004 

0

50

100

150

200

250

300

350

400

450

500

MEATS

VEGETABLE

OILS

SUGAR

AND

SWEETENERS

MEATS

VEGETABLE

OILS

SUGAR

ANDSWEETENERS

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Food Consumption

2500

2000

Kcal Kcal

Kcal per person per day in the world

Food Consumption Trends and Drivers, John Kearney, Phil. Trans. R. Soc. B 2010 365, doi:

10.1098/rstb.2010.0149

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STRESS ANDEMOTIONAL imbalances 

Significant increase in 

PORTIONSIZES 

Greater demand for

UNHEALTHY

FOODand beverages. 

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METABOLISMDECLINE

 After the age of 20,

metabolism declines by

2-3% per year

MUSCLEMASS

DECLINE

Reduction of muscle mass of 1%

every 5 years between

25-50 years and

1% every year after 50 years

40% between 20-85

FAT MASSINCREASE

Ageing Body

Aging of the human neuromuscular system . Vandervoort AA. Muscle Nerve ,;25(1):17-25, 2002

What is the cause of the ageing atrophy? Total number, size and proportion of different fiber types studied in whole vastus lateralis

muscle from 15- to 83-year-old men . Lexell J et al., J. Neurol. Sci.84(2-3):275-94, 1988Muscle fiber size and function in elderly humans: a longitudinal study . Frontera W  et al. J.Appl. Physiol, 105(2):637-42, 2008

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15-24 25-34 35-44 45-54 55-64 65-74 75-84 >85

Fat Mass (%) Evolution Through The Years

Fat-Free and Fat Mass Percentiles in 5225 Healthy Subjects Aged 15 to 98 Years. Kyle et al . Nutrition Volume 17, Numbers 7/8, 2001.

Ageing Body

15 %

20 %

25 %

30 %

35 %

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HIGH PRESSURE

TO GETTHE IDEAL BODY

EU SITUATION

FOOD CONSUMPTION

AGEING BODY

HIGH PRESSURE

DISAPPOINTED

PEOPLE

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 YOUTHSLIMNESS =

High Pressure

BEAUTYSUCCESS

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STEREOTYPES

AMBITIOUSSUPERFICIAL

PASSIVE

LAZY

CARELESS

MEAN

VAIN

INSECURE

High Pressure

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IMPACTOF EXTERNALPRESSUREON PEOPLE?

BODY

MIND LOWSELF-

ESTEEM

DIET

BODYDISSA-

TISFACTION

EXTERNALPRESSURE

High Pressure

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ONE IN FIVE EUROPEAN tries to lose weight by following a dietat least once every two years.

Euromonitor International 2009

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EU SITUATION

FOOD CONSUMPTION

AGEING BODY

HIGH PRESSURE 

DISAPPOINTED

PEOPLE

A LOT OFPEOPLEDISAPPOINTED

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UNHEALTHY side effects

MISLEADING advertising

YOYO effect

Weight REGAINUNREALISTIC weight objectives

Disappointed People

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HOW

IS THE OPPORTUNITY?

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European weightmanagement market 

166 BILLION EUROS

IN 2015

107 BILLION EUROSIN 2011

Transparency Market Research 2012

Market Opportunity

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Direct SellingRetail value RSP - % Breakdown -Weight Management - World

2007

35

30

25

20

15

10

5

0

2008 2009 2010 2011 2012

Euromonitor International 2013

Market Opportunity

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WHATTHEMARKETOFFERS 

TODAY.

MEALREPLACEMENT

PROGRAMME

LIFESTYLEADVICE

DRUGS ANDSUPPLEMENTS

Market Opportunity

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Weightmanagement

Healthy

Easy

Adaptableto a hecticlifestyle

Fast

WHATPEOPLE

WANTTODAY?

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OUR SOLUTION

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WE TARGETTHE SOURCES

FAT MASS

INCREASE

EXTERNALENVIRONMENT

MUSCLEMASS

DECLINE

METABOLISMDECLINE

2-3% per year

40% between 20-85

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WE TARGETTHE SOURCES

Traditional diets often result in

unwanted muscle loss.

TR90 CHANGES THAT EQUATION. 

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MealReplacement

Bar

FoodSupplements

LifestyleAdvice

BARS

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Healthy Lifestyle Initiator

TRANSFORMIN 90 DAYS

JS Complex C Complex F M Bars+ + +

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• Positive impact on metabolism, fat

utilization, protein and nutrient

sensing

• Participants lost 15-25% body fat 

• Average participant lost 7,6 cm on

waist and 7,6 cm on hips

• Preserved important lean muscle

Open label clinical study conducted by Aspen Research, Provo Utah; Sep 2012-Jan 2013; ranges subject to additional clinical study verification.

PRELIMANARY STUDYWITH TR90 AND EATING PLAN

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  KNOWLEDGE OF THE STRATEGY

Postioning TR90 Timelines TR90

CONTINUOUS OPPORTUNITY RENEWAL CYCLES

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DecNovOCTSepAugJulyJuneMayAPRILMarchFebJan

DecNovOCTSepAugJulyJuneMayAPRILMarchFebJan

DecNovOCTSepAugJulyJuneMayAPRILMarchFebJan

TR90 OPPORTUNITY RENEWAL - TIMELINES 

2013

2015

GLOBAL TR90 LTO

7-11 October

Sponsoring

Incentive

REG. TR90 LTO 

REGIONAL CONVENTION

FULL LAUNCH TR90 

FULL LAUNCH R² 

2014

GLOBAL CONVENTION

GLOBAL CONVENTION

PLAN - BUILD –

 ENLARGE ORGANISATION

PLAN - BUILD – ENLARGE ORGANISATION

PLAN - BUILD – ENLARGE ORGANISATION

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OPPORTUNITY RENEWAL TARGETS 

5,300 EXECUTIVES80,000 ACTIVES

€ 16,000,00020,000 TR90 KITS

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TR90 LTO OCTOBER 7-11, 2013TR90 KIT €  800

(3 MONTH SUPPLY)  PV 1,000CSV 800

LTO OPEN TO ALL 

Whole sale price excl. VAT

CREDIT CARD ONLY

(09:00am –  23:59pm CET)

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REWARDED BY THE OPPORTUNITY!  R UB Y + 

L E A DE R S HI  P 

B 

 ON U S 

OCTOBER 2013 LTO INCENTIVE

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RUBY+ GET REWARDED BY THE OPPORTUNITY! OCTOBER 2013 LTO INCENTIVE

€750€375

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NOVEMBER 2013

SPONSOR 4, GET 1 MORE 

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3 month TR90 MAINTENANCE PACKAGE ONLY IN JANUARY 2014

or

or

3x

3x 3x

For TR90 buyers from October 2013 LTO

+

+

+

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… AND THEN

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 KNOWLEDGE OF THE STRATEGY 

S f l O t it R l C l

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Successful Opportunity Renewal Cycle Your vehicle on the roadmap to success

   P   L   A   N ,   B   U   I   L   D   A   N   D   G   R   O   W

    Y   O   U   R   O   R   G   A   N   I   S   A   T   I   O

   N

S f l O t it R l C l

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Successful Opportunity Renewal Cycle Your vehicle on the roadmap to success

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… TAKE ACTION NOW