Transformational Change Management> Sustainability

Transformational Change Transformational Change Management> Management> SustainabilitySustainability

• Bob Doppelt• John P. Kotter• Douglas McKenzie-Mohr

Leading ChangeLeading ChangeWhy transformation efforts failWhy transformation efforts fail

John P. Kotter

John P. Kotter, Harvard “B School”John P. Kotter, Harvard “B School”

http://www.kotterinternational.com/Default.aspx?showvideo=true&ID=117

Define “change management”Relevance of change management to

Sustainability?John P. Kotter?Obstacles to implementing any major change?Why is “sense of urgency” important?Membership of “guiding coalition”?Purpose of a “vision”Appropriate means of “communication”?Importance of “employee empowerment”?“Short-term wins”?Indicator that change has been implemented?

TopicsTopics

Change ManagementChange Management

Change Management - a structured approach; e.g., process to achieve change in individuals, teams, organizations and societies.

Source: Wikipedia

Obstacles to Implementing TQMObstacles to Implementing TQMLack of a company-wide definition of quality.Weak leadershipLack of a formalized strategic plan for change.Lack of a customer focus.Poor inter-organizational communication.Lack of real employee empowerment.Lack of employee trust in senior management.View of the quality program as a quick fix.Drive for short-term financial results.Politics and turf issues

Vision ExampleVision ExampleThe University of New Hampshire (UNH) is nationally recognized as a Sustainable Learning Community* -- a land grant, sea grant, and space grant university that unites the spirit of discovery with the challenge of sustainability across its Curriculum, Operations, Research and Engagement:

• Curriculum: Educating citizen-professionals to advance sustainability in their civic and professional lives• Operations: Embodying first principles and best practices of sustainability• Research: Serving society with scholarship that responds to the most pressing issues of sustainability • Engagement: Collaborating locally to globally with extension and outreach

-- through four initiatives designed around four foundational systems of sustainability – biodiversity, climate, food, and culture.

When have you implemented When have you implemented the change?the change?

When employees say,

“…………………..this is the way we do things here.”

Leading Change Toward Leading Change Toward SustainabilitySustainability

Bob Doppelt

Change dominant-mind set to include Sustainability

Organize deep, wide and powerful Sustainability teams

Change the goals by crafting vision and guiding principles

Restructure rules of engagement

Tirelessly communicate need, vision and strategy

Correct feedback loops by encouraging and rewarding learning and innovation

Adjust parameters by aligning systems and structures

Align governance with Sustainability

Fostering Sustainable Fostering Sustainable BehaviorBehavior

Douglas McKenzie-Mohr

Fostering Sustainable BehaviorFostering Sustainable Behavior

www.cbsm.com/public/world.lasso

Five StepsFive Steps

1. Identify desired behavior2. Identify a baseline; i.e., lag time between

behavior and environmental impact3. Research benefits and barriers of

achieving behavior4. Create and implement a strategy to

influence behavior5. Measure outcome, evaluate results and

refine strategy

A Few ExamplesA Few Examples

Town of Stow – Community Engagement

Public Consulting Group (PCG)

Environmentally Friendly Food System

Sustainability PlansSustainability Plans

Actionable

Practical

Implementable

Result-oriented

Provide a “Road Map” for the Client

Sustainability PlansSustainability Plans

Research Report