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Trend PressInformation.AW19/20
A Symbiosis of Contrasts.
The environment is his constant
companion. Sometimes unspoiled
in its breathtaking beauty, sometimes
threatened by human intervention.
Contrasts are merging together in the AW19/20 collections by the Neonyt
Trade Fair’s exhibitors. Waste is being turned into fashion, fashion is being
turned into added value. New technologies are paving the way for sustainable
innovations, such as revolutionary recycling methods in keeping with the
slogan “Trash is the good news”. People’s emotional bond with the ocean
plays a central role in the collections. High-tech fabrics made of recycled
fishing nets are a nod to the ambivalent use of water as a resource. Even
the colour schemes are contrasting. Sand, earthenware, clay – earthy tones
are forming the basis of the autumn/winter collections. Mustard-yellow
tones, dark mocha and rich Bordeaux are adding warm highlights while ink
blue from the seabed is adding depth. Mindfulness without sacrifice – the
sustainable fashion brands exhibiting at Neonyt during Berlin Fashion Week
are showing just how innovative sustainable fashion is looking in the here
and now.
Water and desert. Prosperity and pover-
ty. Technology and nature. On his travels,
the modern nomad moves between the
worlds and climatic extremes.
Tech Nature:Ecoalf
Sporty performance looks have long since
grown out of the outdoor segment and well
and truly arrived in the realm of urban street
style. Casual quilted jackets, oversized knit-
wear and clean sneakers are key pieces of the
collections by Ecoalf. Based on the motto
“Upcycling the Oceans”, sneakers made of
ocean waste reduce the wearer’s CO2 foot-
print with every step. The upper material of the
shoes is made from plastic bottles, while the
sole is made from a type of algae. Ecoalf has
already developed over 300 fabrics from waste. And as if all
that weren’t enough: the urban and activewear brand has
made it its mission to become down-free by 2020 and is
using vegan synthetic filling for its AW19/20 collection.
A sustainable lifestyle using the latest high-tech materials –
the future is within reach.
Taking advantage of new technol-
ogies, protecting resources. Spanish brand
Ecoalf is a pioneer when it comes to recycling
and synonymous with modern athleisure.
Modern Vintage:Cossac
Designed in London and made in Europe, designer Agatka Kozak
reimagines classic materials and patterns and puts them in a mod-
ern context. Vintage-inspired jacquards and recycled tweed meet
on-trend check patterns and chunky knitwear made of organic
yarns. Flowing micro-modal and woven Tencel fabrics round off the
look, adding feminine shapeliness and modern sleekness. Black is
back and being complemented by retro neutrals – from Smokey
Grey to Cashew Cream down to Dusky Sage. For Cossac, timeless yet
modern is not a contradiction in terms.
Cossac’s AW19/20
collection oscillates
between yesterday and tomorrow, the
past and the future.
Reflection of our Time: Rhumaa
The fact that a highly fashionable spin can be
put on this is being proven by the Dutch label
with modern silhouettes, luxurious fabrics and
abstract prints. The latter are the result of a
collaboration with South African artist Fernando
Badiali, who photographed plastic waste on
beaches and in harbours throughout the Rain-
bow Nation: “I spend so much time shooting
South Africa’s beaches and harbour areas, but I often find
myself standing in trash while shooting a beautiful scene. It’s
a reflection of our time and people need to see what I see”,
says Badiali. Curvy cuts are reminiscent of waves, while sand
tones and ocean blue form the basis of the colour concept.
A tribute to our oceans.
Waste, polluted oceans, melting polar ice
caps – the message behind Rhumaa’s new collection
is a political one.
Fine Line:Wild Fawn
Sometimes she creates purist earrings from
intertwined silver threads, while other times
she lets fragile-looking rings hang from delicate
chains. Always with an understated, fashion-
able and timeless style. For AW19/20, Barnes
has drawn inspiration from jewellery from the
days of Ancient Rome and experimented with
new shapes and materials. Pearls shimmer
on golden hoops; hammered rings evoke
associations with Roman coins. The pieces of
jewellery are lovingly made by hand in London, exclusively
from recycled silver and Fairtrade gold.
As filigree as a pencil stroke on paper.
With her jewellery label Wild Fawn, Emma
Barnes translates her passion for drawing
into silver and gold.
Modern Minimalist:Jan ’n June
In addition to certified organic cotton, the
designers use Tencel and recycled fabrics
– such as polyamide made of ocean waste
from so-called ‘ghost nets’, commercial fish-
ing nets that have been lost, abandoned or
discarded at sea. The label produces fairly in a
family-run sewing factory in Poland. A particu-
lar hallmark of Jan ’n June are the hangtags
with QR codes, which customers can scan to
receive information about materials, certifi-
cations and the origin of the products. In
addition to the AW19/20 ladies’ collection, the
designers will also be debuting their line for
men at Neonyt. Their minimalistic casualwear in muted colours like navy and
grey is made of comfortable sweat and jersey fabrics. A key piece from the
new line is the casual shirt made of marine-blue cord with a slight shine.
Two women from Hamburg, two glasses
of wine, one idea. That’s pretty much what
the birthing hour of label Jan ’n June looked
like, which Anna Bronowski and Juliana
Holtzheimer established in 2014 with the
help of crowdfunding.
Easy to Wear – Everywhere:StudioElsienGringhuis
Their new collection has layering looks and thermal vests ready for
when the temperatures start to drop. Sporty-chic silhouettes like
oversized sweaters and modern trench coats are giving the looks
a modern twist. Powerful red tones, yellow highlights and a dark
ink blue exude charisma and appeal. One new addition is a white
shirt fabric made of cotton, which is insensitive to stains and
perspiration thanks to the special spinning of the yarns, the type
of weave and a sustainable finish. Even red wine doesn’t leave
any stains on it. Less washing, less water consumption.
So beautiful, so sustainable.
The designs by Dutch studio
Elsien Gringhuis combine func-
tionality and beautiful design.
Play on Tradition:Peregrine These days the knitwear collections are
designed in Bristol and produced in close
cooperation with the team at their factory in
Manchester. Peregrine only uses natural fibres,
thereby focusing on the performance qualities
of nature: their pullovers are made from
high-quality, heat-regulating merino wool and
the quintessentially British outdoor jackets made
of cotton are weatherproof thanks to a wax
coating – yet still remain absolutely breathable.
For the upcoming collection, Peregrine has breathed new life into English
fashion classics with colour-blocking and patchwork. The result is contemporary
essentials for modern English gentlemen who don’t want to choose between
the city and the countryside.
Made in England – from the very
first design to the finishing stitch.
The history of British family-run
company Peregrine dates back to
the 18th century.
Neonyt, the global hub for fashion, sustainability and innovation (from 15-17 January
2019), is made up of the Neonyt Trade Fair, the conferences Fashionsustain by Messe
Frankfurt and #Fashiontech by Premium Group as well as the design-thinking format
Thinkathon, the Neonyt Fashion Show, showcases, the influencer and blogger event
Prepeek, networking events and last but not least, the Neonyt Party. The hub is taking
over from the former trade fair duo Ethical Fashion Show Berlin and Greenshowroom.
The organiser of Neonyt is Messe Frankfurt, which, hosting around 50 textile fairs in Eu-
rope, Asia, Africa and America, is the global market leader for textile industry trade fairs.
www.neonyt.com
PRESS CONTACT:
KERN.
Katharina Koch
Tel: +49 69 65 00 88 65
E-Mail: hello@kern.consulting
TEXTS AND IMAGES TO DOWNLOAD:
m-es.se/Zn26
For more information: www.messefrankfurt.com | www.congressfrankfurt.de | www.festhalle.de
The change of fashion is now.
BACKGROUND INFORMATION
ON MESSE FRANKFURT:
Messe Frankfurt is the world’s largest
trade fair, congress and event organ-
iser with its own exhibition grounds.
With more than 2,400 employees at
30 locations, the company generates
annual sales of around € 669 million.
Thanks to its far-reaching ties with
the relevant sectors and to its international sales network,
the Group looks after the business interests of its customers
effectively. A comprehensive range of services – both onsite
and online – ensures that customers worldwide enjoy con-
sistently high quality and flexibility when planning, organising
and running their events. The wide range of services includes
renting exhibition grounds, trade fair construction and mar-
keting, personnel and food services. With its headquarters
in Frankfurt am Main, the company is owned by the City of
Frankfurt (60 percent) and the State of Hesse (40 percent).
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