Trends and Developments in the Meetings and Events Industry...Crowdsourcing Data monetization. 4...

Trends and Developments in the Meetings and Events Industry

March 17, 2016

BABTA

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Trends and Developments in the Meetings and Events Industry

Moderator – Kevin Iwamoto, GLP & GTPVice President of Industry StrategyLanyon Solutions

Dawn Witherspoon

Account ExecutiveITA Group, Inc.

Gary MurakamiDirector, Global SalesMGM Resorts International

Kathy Burdge

Sr. Manager, Global TravelLevi Strauss & Company

Technology Is Radically Changing Our Industry & Lives

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CostPrice transparencyBuyer aggregation

Rebates and rewards

ExperienceChoice

PersonalizationAny device, any time

PlatformMarketplaces

CrowdsourcingData monetization

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$649Bn

$378Bn

$351Bn

$280Bn

$250Bn

$153Bn

$141Bn

$46Bn

$33Bn

$24Bn

$197Bn

$79Bn

$62Bn

$53Bn

$49Bn

$47Bn

$44Bn

$36Bn

$3Bn

$2Bn

VS.

Market Cap Market Cap

Most Valuable Companies – 20 Years Ago vs. Today

Trends in Meetings & Events is Centered on Technology Enablement

• Mobile engagement – surveys, agendas, schedules, session management, social media, etc.

• Technology integrations – CRM, HRM, ERM, etc.

• Communities – on-going engagement post meeting/event

• RFID – iBeacons- QR codes

• SMMP Maturity – Measuring engagement via metrics

• Consolidation & convergence: transient + meeting volumes = improved supplier negotiations

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2015 GBTA Study: Trends in Meetings, Events, and Travel Consolidation: Drivers and Barriers

� Consolidated program composition:� Travel (96%) � Meetings (94%)� Events (43%)

� Consolidated program structure:� Global companies� Globally-managed travel program

� Notable:� More prevalent in North America� More prevalent management technology use

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Pay Attention to These Industry Trends!

• Disruptive technology models & the impact on professional relevance – Sharing Economy models

• Continued supplier advantaged marketplace impacts negotiations• Changing supplier – buyer relationship dynamics• Continued industry consolidation – game changing impacts to

every part of our industry • Multi-generational impacts to current programs, policies,

communication• Accepting more work responsibilities – job scope change

management• Higher demand for ROI, ROE, ROO by senior management using

technology driven data

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Discussion