View
215
Download
0
Category
Tags:
Preview:
Citation preview
Trends & Historical Data Information for 2016/2017 Budget Development
July 30, 2015
Outline “Fee vs. Free” and “Existence Cost” Concepts Data by Program Area
Aquatics Tennis Camps Special Events Walker Nature Center
RA’s Benchmarking Practice Overall Cost Recovery Board Decision Points
2
Programs & Events: Fee vs. Free
3
Fee: “Pay to Play”
Members and non-residents must pay a fee to participate.
Direct program costs are covered in full or in part by
registration fees.
Examples:Swim and tennis lessons
CampsLeagues
One-time events and programs
Free:“Community Spirit”
Members participate for free.
Program costs are supported by the Annual Assessment.
Examples:Community Cookouts
Ice Cream SocialsSenior Movie Day
Multicultural Festival
Facilities & Amenities: Existence Cost Existence Cost: The cost
of owning, operating, maintaining, repairing and replacing a facility or amenity.
RA incurs “existence costs” for its facilities regardless of the program revenue earned at that facility and member usage of the facility.
4
Existence Costs
Access Fees
Capital Repairs
Facility Maintenance
Utilities
Staff
Pool & Tennis Pass Sales
Data by Program Area Program Areas:
Aquatics Tennis Camps Special Events Walker Nature Center
Data presented for each program area: Program Area Summary 2016 Expenses, Revenues and Cost Recovery for Existence 2016 Expenses, Revenues and Cost Recovery for Programs
5
Aquatics Summary
15 outdoor pools dispersed throughout the community One 50-meter pool, 2 heated pools Open season longer than most HOAs (early May – late Sep.)
Annual open swim visits ranging from 150,000-170,000 Programs (swim lessons, certification classes, parties, etc.)
serving approximately 1,300 participants annually Approximately 650 hours of pool rental time to local day care
operators and swim teams annually In 2014, over 24,000 pool passes sold (adult and child)
6
2016 Aquatics (Pools) Existence Costs Lifeguard staff &
management Pool maintenance/repair Utilities
Chemicals Signage & code compliance Pool pass printing
7
Supported by Annual Assessment= $45.59 per Unit
Sales of Pool & Tennis Passes
Existence Costs Funding$0
$200,000
$400,000
$600,000
$800,000
$1,000,000
$1,200,000
$1,400,000
$1,600,000
$1,800,000
$1,586,555
$600,969
$985,586
Aquatics Existence Costs
2016 Aquatics Programs & Rentals Group Swim Lessons Private Swim Lessons Lifeguard Classes
Pool Parties Pool Rentals (day care &
swim teams)
8
Expenses: Primarily staff-related (operators, instructors)
Net profitability of Programs = $18,960
Expenses Revenues$0
$50,000
$100,000
$150,000
$200,000
$250,000
$213,260 $232,220
Aquatics Programs & Rentals
Revenues = Registration/Rental Fees
Tennis Summary 52 tennis courts across 14 locations
26 lighted courts, 8 clay courts, & 6 courts designed for 8 and under play
Over 770 registrations for Junior Lessons (ages 3-17) Over 360 registrations for Adult Classes Tennis leagues serving over 350 people
9
2016 Tennis (Court) Existence Costs Staff: management,
maintenance, court monitoring
Court maintenance/repair Utilities Court monitoring
10
Supported by Annual Assessment= $7.05 per Unit
Sales of Pool & Tennis Passes, equipment sales
Existence Costs Funding$0
$50,000
$100,000
$150,000
$200,000
$250,000
$300,000
$261,108
$108,658
$152,450
Tennis Existence Costs
2016 Tennis Programs & Rentals Group Tennis Lessons Private Tennis Lessons Leagues
Birthday Parties
11
Expenses: Primarily staff-related (instructors)
Net profitability of Programs = $22,082
Revenues = Registration/Rental Fees
Expenses Revenues$0
$50,000
$100,000
$150,000
$200,000
$250,000
$202,007$224,089
Tennis Programs & Rentals
Camps Summary Over 1,600 camper registrations across 13 camps serving
children ages 3-16 Offered over 60 camp scholarships in 2014 What makes RA camps special?
Currently in 41st year of RA (formerly RHOA) camps Longest running camp program in Reston Staff to camper ratio of 1:6
Most other camps’ ratios are 1:10 - 1:12 Campers travel to multiple RA and non-RA destinations
12
2016 Camps Staff Van rentals Field trips
Program supplies Licensing fees & training
13
Includes $29,460 in scholarships.
Expenses Revenues$0
$50,000
$100,000
$150,000
$200,000
$250,000
$300,000
$350,000
$400,000
$450,000
$500,000
$451,466$409,196
$42,270
Camps
Supported by Annual Assessment= $1.96
Special Events Summary Offer both “fee” and “free” events and programs for all ages Approximately 120 events and programs reaching 17,500
participants annually
14
Fee Free
Children’s Events (e.g. Bruno’s Barnyard Bash, Pirate Parties, etc.)
Reston Multicultural Festival
Senior & Family Bus Trips Bike to Work Day
Community Yard Sale July 4th Celebration
Senior Wine Tasting Senior Movie Day
Wine & Design Event Community Cookouts
Appraisal Road Show Bicycle Safety Rodeo
Totally Trucks!
2016 Special Events Event and program supplies Refreshments Bus rentals
Entry fees for special trips (e.g. museum or theater tickets)
Event signage
15
Revenues = Ticket sales and registration fees
Supported by Annual Assessment= $5.64 per Unit
Expenses Revenues$0
$20,000
$40,000
$60,000
$80,000
$100,000
$120,000
$140,000
$160,000
$180,000
$160,659
$38,720
$121,939
Special Events
Walker Nature Center Summary 72-acre property, including demonstration gardens, a
wildlife pond, 1 mile of trails, wildlife management and a LEED-Gold Certified Nature House
Over 360 programs annually, including school/SOL field trips, scout/youth programs, adult classes and workshops.
Serves over 26,000 program participants and visitors annually, including walkers, bikers, wildlife watchers and native plant observers
Facility rentals (multipurpose room, campfire ring)
16
2016 Walker Nature Center Staff Facility maintenance Grounds maintenance
Program supplies Exhibits, displays, and
learning materials
17
Revenues = Program, event, and class registrations, facility rentals,
donations,
Expenses Revenues$0
$50,000
$100,000
$150,000
$200,000
$250,000
$300,000
$350,000
$400,000
$450,000
$411,202
$83,346
$327,856
Walker Nature Center
Supported by Annual Assessment= $15.17 per Unit
Benchmarking ProcessHow often? At a minimum, every 2 years. Also done from time to
time when a new program is piloted, or when a program is doing especially well or poorly.
Who? Some of the organizations we benchmark against include Fairfax County Park Authority, Herndon & Reston Community Centers, Loudoun County, Arlington County, and the City of Alexandria.
What? We benchmark specific program details such as price, length of time, number of participants per program, age range, and time of day for all our main program categories.
Results? Changes to program design and fee structures.
18
Preliminary Conclusions from Biennial Benchmarking Examples of new, tweaked, and scratched programs in
2015: NEW: Pilot program for Triathlon Camp and Pop Golf Camp NEW: Special short-court tennis class for seniors called 60’s Tennis TWEAKED: Half day Hug-a-Tree is now full day Junior Day Camp TWEAKED: Increased fees for Junior Team Tennis, Tennis Leagues and
Tennis Lessons SCRATCHED: Tennis ball machine rental
COMING: Additional conclusions from GMU Parks & Recreation Survey
19
Cost Recovery Benchmarking How does RA compare to other recreation
service providers in terms of cost recovery?
Note: Overall, Reston Association has a high number of facilities per person compared to other local recreation service providers.
Recreation Service Provider Budgeted 2014 Cost Recovery
Arlington County Parks & Recreation 22.7%
Reston Association Parks & Recreation (All Departments) 26.9%
Vienna Parks & Recreation 40.0%
City of Fairfax Parks & Recreation 41.0%
Fairfax County Park Authority 58.8%
20
Recreation Programming Cost Recovery for 2016 Aquatics:
$833,189 Revenues $1,799,815 Expenses 46.3% Overall Cost Recovery (Existence & Programming)
Tennis: $332,747 Revenues $463,115 Expenses 71.9% Overall Cost Recovery (Existence & Programming)
21
Recreation Programming Cost Recovery for 2016 Camps:
$409,196 Revenues $451,466 Expenses 90.6% Overall Cost Recovery
Special Events: $38,720 Revenues $160,659 Expenses 24.1% Overall Cost Recovery
Walker Nature Center: $83,346 Revenues $411,202 Expenses 20.27% Overall Cost Recovery
22
Scholarships Who?
Program participants who meet standard eligibility requirements, i.e. Free/Reduced Lunch, Tax Relief, etc.
What? Camp enrollment Swim lessons Tennis lessons
How much? Over $36,400 in 2016
23
RA Board Decision Points Is the Board comfortable with operating and maintaining the current
number of pool and tennis facilities we have?
Is the Board willing to increase pass fees to shift a greater share of the costs to the actual users?
Is the Board willing to reduce the number of facilities to reduce operating and capital costs?
At what level does the Board wish to fund scholarships for camps, swim lessons and tennis lessons?
What is the ideal role for the Friends of Reston in fundraising for scholarships?
Should the board collapse its Non-Resident offerings to draw in more non-resident revenue?
To increase sales of Non-Resident passes, should the board decrease fees?24
Recommended