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Tribal Leadership

Dave Logan, Ph.D. / @davelogan1

USC Marshall School of Business

logan@culturesync.net

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Our Time Together

• Find your current “tribes.”

• Rate your tribes.

• Strengthen your tribes.

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Identify Your Tribes

You

Those You Lead/Manage Other Stake-Holders

Vendors

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Our Time Together

• Find your current “tribes.”

• Rate your tribes.

• Strengthen your tribes.

Stage 1: Life Sucks (2%)

Stage 2: My Life Sucks (25%)

Stage 3: I’m Great (49%)

Stage 4: We’re Great (22%)

Stage 5: Life’s Great (2%)

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Our Time Together

• Find your current “tribes.”

• Rate your tribes.

• Strengthen your tribes.

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Upgrade Stage Two to Three

• Find a person who “sucks less.”

• Mentor them, off-line from the tribe (so no one else can hear).

• Use Stage Three language, such as “I think you have

real potential.”

• Keep it up until you get the success indicator: the

person uses Stage Three language.

• Immediately make the person a mentor for someone

else at Stage Two.

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Upgrade Stage Three to Four

• Find every person’s values, using open-ended

questions.

• Speak in terms of shared values.

• Build triads: three-person relationships where each

one is responsible for the quality of the relationship

between the other two.

• Turn aspirations into a short-term plan.

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Stage 3: I’m Great

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Stage 4: We’re Great

Responsible for the quality of

relationship between the

other two

Carrie

Jack

Dave Carrie Carrie

Jack

Dave Carrie

“Triad” shared

values and a project

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A Typical Tribe

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A Typical Tribe One Month Later

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Upgrade Stage Four to Five

(Use Sparingly)

• First, make sure the tribe is stable at Stage Four.

• Ask: “How can we make history?”

• Focus on a micro strategy that will produce

industry-shaking innovation.

Tribal Leadership

Dave Logan, Ph.D. / @davelogan1

USC Marshall School of Business

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