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Tribal Leadership
Dave Logan, Ph.D. / @davelogan1
USC Marshall School of Business
logan@culturesync.net
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Our Time Together
• Find your current “tribes.”
• Rate your tribes.
• Strengthen your tribes.
| 3
Identify Your Tribes
You
Those You Lead/Manage Other Stake-Holders
Vendors
| 4
Our Time Together
• Find your current “tribes.”
• Rate your tribes.
• Strengthen your tribes.
Stage 1: Life Sucks (2%)
Stage 2: My Life Sucks (25%)
Stage 3: I’m Great (49%)
Stage 4: We’re Great (22%)
Stage 5: Life’s Great (2%)
| 10
Our Time Together
• Find your current “tribes.”
• Rate your tribes.
• Strengthen your tribes.
| 11
Upgrade Stage Two to Three
• Find a person who “sucks less.”
• Mentor them, off-line from the tribe (so no one else can hear).
• Use Stage Three language, such as “I think you have
real potential.”
• Keep it up until you get the success indicator: the
person uses Stage Three language.
• Immediately make the person a mentor for someone
else at Stage Two.
| 12
Upgrade Stage Three to Four
• Find every person’s values, using open-ended
questions.
• Speak in terms of shared values.
• Build triads: three-person relationships where each
one is responsible for the quality of the relationship
between the other two.
• Turn aspirations into a short-term plan.
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Stage 3: I’m Great
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Stage 4: We’re Great
Responsible for the quality of
relationship between the
other two
Carrie
Jack
Dave Carrie Carrie
Jack
Dave Carrie
“Triad” shared
values and a project
| 15
A Typical Tribe
| 16
A Typical Tribe One Month Later
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Upgrade Stage Four to Five
(Use Sparingly)
• First, make sure the tribe is stable at Stage Four.
• Ask: “How can we make history?”
• Focus on a micro strategy that will produce
industry-shaking innovation.
Tribal Leadership
Dave Logan, Ph.D. / @davelogan1
USC Marshall School of Business
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