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Profile and Work Samples 2015
mind designtricks of the mindmind readerspeak your mindmind blowingmind controlnever mind the bollocksmind the gapspotless mindmind your own businessone track mindmind, body and soultrouble in mindfree your mindit’s all in the mindframe of mindmind your headmake up your mindmind mapblow your mindbear in mindmind over mattermind gamesmind of it’s ownmastermind
Mind Design Profile
Established in 1999, Mind Design is an accomplished design consultancy that specialises in the development of visual identities which includes print, web, packaging and interior graphics. The studio is run by Holger Jacobs who has more than 20 years experience and worked for a wide range of clients, from start-ups to established international companies. The studios work has been showcased in various publications.
Alongside his work with Mind Design, Holger is a professor for corporate design and typography at the University of Applied Sciences in Düsseldorf and regularly gives talks and workshops. He is a member of the of The Chartered Society of Designers (CSD), The International Society of Typographic Designers (ISTD) and The Royal College of Art Society. Holger also works internationally as a consultant for individual clients, creative agencies, commercial and cultural organisations.
Mind Design Our Approach
Our approach combines conceptual thinking, attention to detail and hands-on craftsmanship. We work in an organized and logical step-by-step process but at the core of our design process lies personal intuition.
We never follow a standard formula and often develop visual ideas on the basis of research into production processes or the use of unusual materials. Since we consider the actual applications first, we turn the traditional process (concept–design–implementation) on its head and actually design ‘backwards’. Depending on the demands of a project we take advantage of our large network of creative professionals to maximise its potential.
Areas of Expertise
Art Direction, Branding, Corporate Identity, Print, Web, Packaging, Signage, Interior Graphics, Project Management
Mind Design Selected Clients
Architecture and Interiors Tom DixonDesign Research StudioDrummondsHeatherwick StudioJohn Lyall ArchitectureNaomi CleaverPearsonLloydPeter Taylor AssociatesSpaced OutShaygan Architecture
Arts and Culture
BelmaczCupcakeKayo Saito JewelleryLock StudiosMarawa The AmazingOne Square MilePlaylabResonance FMThe Life CentreYoga CampusUnited Nations
Restaurants and Bars
KricketLe Pain QuotidienParamountVillandryCircusBelle ÉpoqueTea LimitedCrêpe AffaireThe CollectionEclectic21 Covent GardenApostropheNash Xleb Russia
Fashion
ErdemGripoix ParisNoor FaresFashion FreedomLacosteRussell Marsh CastingTess ManagementThomas TaitWhistles
Retail
Askul JapanBlack Cow VodkaEspressioneHive LondonMammutshop-apotheke.deSport 2000 internationalWhat On EarthZnips
Publishing
Mitchell BeazleyPeriplus EditionsRiver BooksTaschenTuttle Publishing
Various
Bechtel CorporationCoin StreetD100 DentistryFood Organisation of DenmarkUK Real EstateWaterbridge Estates
Mind Design Olive+Squash — identity for a London salad bar and restaurant chain
Mind Design Olive+Squash — identity for a London salad bar and restaurant chain
Mind Design Olive+Squash — identity for a London salad bar and restaurant chain
Mind Design Olive+Squash — identity for a London salad bar and restaurant chain
Mind Design Olive+Squash — identity for a London salad bar and restaurant chain
Kricket — identity for a British Indian Restaurant (in a container)Mind Design
Kricket — identity for a British Indian Restaurant (in a container)Mind Design
Mind Design Kricket — identity for a British Indian Restaurant (in a container)
Mind Design Kricket — identity for a British Indian Restaurant (in a container)
Mind Design Kricket — identity for a British Indian Restaurant (in a container)
Mind Design Kricket — identity for a British Indian Restaurant (in a container)
Mind Design Kricket — identity for a British Indian Restaurant (in a container)
Mind Design ProjectMind Design Paramount — identity for a members club and event space
Mind Design Paramount — identity for a members club and event space
Mind Design Paramount — identity for a members club and event space
Mind Design Paramount — identity for a members club and event space
Mind Design Paramount — identity for a members club and event space
Mind Design Paramount
Mind Design Paramount — identity for a members club and event space
Paramount — identity for a members club and event spaceMind Design
Paramount — identity for a members club and event spaceMind Design
Mind Design Paramount — identity for a members club and event space
Mind Design Villandry — restaurant identity
Mind Design Villandry — restaurant identity
Villandry — restaurant identityMind Design
Mind Design Villandry — restaurant identity
Mind Design Villandry — restaurant identity
Villandry — restaurant identityMind Design
Mind Design Villandry — restaurant identity
Eclectic — identity for a restaurant in ParisMind Design
Eclectic — identity for a restaurant in ParisMind Design
Eclectic — identity for a restaurant in ParisMind Design
Eclectic — identity for a restaurant in ParisMind Design
Eclectic — identity for a restaurant in ParisMind Design
Eclectic — identity for a restaurant in ParisMind Design
Eclectic — identity for a restaurant in ParisMind Design
Eclectic — identity for a restaurant in ParisMind Design
Eclectic — identity for a restaurant in ParisMind Design
Eclectic — identity for a restaurant in ParisMind Design
Mind Design
Eclectic — identity for a restaurant in Paris
Eclectic — identity for a restaurant in ParisMind Design
Eclectic — identity for a restaurant in ParisMind Design
Mind Design Belle Époque — identity for a French patisserie (work in progress)
Belle Époque — identity for a French patisserie (work in progress)Mind Design
Mind Design Belle Époque — identity for a French patisserie (work in progress)
Mind Design Belle Époque — identity for a French patisserie (work in progress)
Belle Époque — identity for a French patisserie (work in progress)Mind Design
Belle Époque — identity for a French patisserie (work in progress)Mind Design
Belle Époque — identity for a French patisserie (work in progress)Mind Design
Belle Époque — identity for a French patisserie (work in progress)Mind Design
Belle Époque — identity for a French patisserie (work in progress)Mind Design
Belle Époque — identity for a French patisserie (work in progress)Mind Design
Mind Design Lock Studios — photographic studio identity November 2013
Mind Design Lock Studios — photographic studio identity November 2013
Mind Design Lock Studios — photographic studio identity November 2013
Lock Studios — photographic studio identityMind Design
Mind Design The Life Centre — identity and website for a chain of yoga centres
Notting Hill, 15 Edge Street London W8 7PN
020 7221 4602
elizabeth@thelifecentre.comthelifecentre.com
Elizabeth StanleyDirectorThe Life Centre opened
in Islington in 2011—yoga for life
The Life Centre openedin Notting Hill in 1993—yoga for life
The Life Centre was one of the first centres to deliver yoga to the UK—yoga for life
The Life Centre — identity and website for a chain of yoga centresMind Design
Black Cow — vodka branding and packagingMind Design
Black Cow — vodka branding and packagingMind Design
Mind Design Circus — cocktail bar & restaurant identity
Mind Design Circus — cocktail bar & restaurant identity
Mind Design Circus — cocktail bar & restaurant identity
Mind Design Circus — cocktail bar & restaurant identity
Mind Design Circus — cocktail bar & restaurant identity
Circus — cocktail bar & restaurant identityMind Design
Mind Design Circus — cocktail bar & restaurant identity
Metropolitan Wharf — signage and font designMind Design
Metropolitan Wharf — signage and font designMind Design
Mind Design Metropolitan Wharf — signage and font design
Mind Design Metropolitan Wharf — signage and font design
Tea — tea shop identity and product packagingMind Design
Tea — tea shop identity and product packagingMind Design
Mind Design Tea — tea shop identity and product packaging
Mind Design Tea — tea shop identity and product packaging
Mind Design Tea — tea shop identity and product packaging
Mind Design Tea — tea shop identity and product packaging
Mind Design Tea — tea shop identity and product packaging
Mind Design Tea — tea shop identity and product packaging
Mind Design Tea — tea shop identity and product packaging
Mind Design The Collection — identity for a restaurant, bar and event space
The Collection — identity for a restaurant, bar and event spaceMind Design
Mind Design The Collection — identity for a restaurant, bar and event space
Mind Design The Collection — identity for a restaurant, bar and event space
Mind Design 21 Covent Garden — bar and restaurant identity
Crêpe Affaire — café and restaurant identity Mind Design
Mind Design Crêpe Affaire — café and restaurant identity
Znips — hair salon identityMind Design
Mind Design Znips — hair salon identity
IQ Student Accommodation — signageMind Design
Mind Design IQ Student Accommodation — signage
Mind Design Le Pain Quotidien — brand implementation 2006–2014
Mind Design Le Pain Quotidien — brand implementation 2006–2014
Mind Design Le Pain Quotidien — brand implementation 2006–2014
Mind Design What on Earth — packaging system and illustrations
Mind Design What on Earth — packaging system and illustrations
Mind Design Askul / Lupicia — tea packaging
Mind Design Apostrophe — website
Mind Design Restaurant and Bar Design
Mind Design Contact
Mind Design Ltd.Unit 33A, Regent Studios8 Andrews RoadLondon E8 4QN – UK
+44 (0)20 7254 2114info@minddesign.co.ukwww.minddesign.co.uk
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