Triton Digital Proposal For: O’Reilly Auto Parts

Triton DigitalProposal For:

O’Reilly Auto Parts

2

Objectives

• Strategically target Men 18-54 who perform do-it- yourself maintenance on their vehicles

• Drive traffic to retail locations

• Drive traffic to join O’Reilly Auto Parts O’Rewards program

• Build awareness through breakthrough added value opportunities

3

Delivery Tactics

• Awareness – Promote O’Reilly Auto Parts through related messaging on Triton Digital’s comprehensive network of digital audio streams

• Consideration – Build O’Reilly Auto Parts Membership Rewards program by utilizing Trivia and Featured links on the Triton Digital’s Loyalty Platform.

• Recognition – Increase awareness and recognition of O’Reilly Auto Parts by creating the “Transform my ride” Sweepstakes.

– Share links to contest on O’Reilly Auto Parts website, Facebook page, Instagram, Twitter, Pinterest

– Provide an option to link directly to website at the end of contest participation– Activate contest via Triton Engagement Network of 550+ sites

• Targetability – Reach O’Reilly Auto Parts tactical targets of M18-54 who perform do it yourself maintenance on their vehicles using Triton Digital’s a2x targeted audio network with audience segments specifically related to auto parts & repair

4

Terrestrial Radio Streamers

Top Terrestrial Streamers: CBS, Cumulus, Entercom & More• In-stream audio w/ synced banner ads

• Targeting Men 18-54

Audio Ads with Synced Banners

• In-stream audio ad• Cannot be skipped • :15 & :30 formats• Clickable 272x272 tile (web & mobile)

O’Reillys Auto Parts“Save $10”

Page Takeover with SkinPage Takeover of all banner positions:

1. 970x90 (or 728x90)

2. 300x600

3. Audio Ad + Companion Banner

Engagement Network

ADVERTISERS LEADING THE SPACE

7

OVERVIEWThe Triton Digital® engagement network enables you tocommunicate directly with loyal database members tocreate relevant and engaged relationships through richcontent and promotions. Grab your audience's attentionbeyond the stream leveraging our non-audio advertisingvehicles to increase your reach. We offer instant audiencescale and activation reaching over 10 million confirmeddatabase members. Every member's engagement is trackedand measured to allow you to better optimize your campaignand return on investment.

ENGAGEMENT PLATFORMSLoyalty Rewards NetworkContesting (UGC, PhotoSplash, Video Splash, Text Uploads)Sweepstakes

REACH1,000+ Media Brands90 Million Monthly Display Impressions10.4 Page Views Per Visit

CONTEXTUAL TARGETINGDemoGenderGeoDeviceFormatContentInterest & Search History

INVENTORYPre-RollIAB DisplayPage SponsorshipsCustom TriviaFeatured Links (CPC or CPM)Research & Lead Gen Survey

OVER 10 MILLION CONFIRMED MEMBERS

8

AMP Rewards Trivia

9

Traffic Driving Trivia Engagement

1 The Triton Loyalty member chooses a trivia engagement and clicks on the selection.

2A click reveals the actual trivia question and a hint button.

3Upon clicking the hint button, a new window opens up your webpage, Facebook site or other promotional page where the participant can find the answer.

The participant enters the answer on the Triton site and receives a points based reward.4

1

1

2

4

3

10

Trivia Example

Live Link

150 points

11

AMP Contest - SweepstakesLive Link

Loyalty Live Link

12

Sweepstakes/Contests

• Custom graphics/text designed around your brand

• Unique URL

• Place it anywhere you like.

– Embed the contest on its own stand-alone site

– on your website – on your sponsor’s

website– You can even include

the contest and contest listings within our loyalty clubs

13

Sweepstakes Registration Info

• Registration Info– Can include: first and

last name, phone, zip, address, city, state, age, email as well as custom fields such as a question or a opt in.

14

Sweepstakes Confirmation Page

• Social Sharing– Our platform gives

members different options to share the contest

– Members can share contest for extra entries

15

Sweepstakes Facebook Example

• Example of when someone shares a contest to Facebook

• Coupled with Facebook’s “Like” feature you can now propel your brand, further.

16

Sweepstakes Confirmation Page

• Can include links to brand

– Upon entering, offer a coupon, deal or freebie to get members to your site.

– Include social links to your brand

17

Sweepstakes Follow Up Email

• Follow up email to include thank you text along with links to your site

18

Thank YouLatricia Simpson

VP, Interactive Sales & Partnerships

O: 646-661-6146

Latricia.simpson@tritondigital.com