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A presentation done at RIMC 2102 (www.rimc.com). I talk about real time market research, a/b testing and show some case studies from Keflavik Airport and from Askja car dealership where we sold used cars via social media and PPC.
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LET’S TURN THEworld as we know it
UP SIDE DOWN
Bárður Örn GunnarssonHvíta húsið
@bardur
A. Real-Time Market Research
B. Is PPC the beginning, not the end?
REAL TIME“market research” through A/B testing
Keflavik Airport Crowd-Sourcing
⁄
OFFLINE A/B testing
⁄
OFFLINE A/B testing ⁄
Is PPC the beginning,
NOT THE END?ASKJA - Case
24 DAYSStill going strong13.500+ visits
Referral Traffic TO ASKJA
6.300+ visits from banners
2.700 FROM Facebook Page
20% OF FACEBOOK TRAFFIC converts to Askja home page.
Referral Traffic OF TOTAL
Jan 22 – Jan 28 Feb 26 – Mar 3
20.000
Most of the cars
HAVE BEEN
SOLD!
Takk!
Bárður Örn GunnarssonHvíta húsið
@bardur
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