View
1
Download
0
Category
Preview:
Citation preview
Turn Your Wellness Program & Company Culture into a Competitive Advantage
September 30, 2015
Anne Nimke - CEO, Founder 35 years HR, Recruiting/Staffing Leadership
2010 Co-founder The Good Jobs 2004 Co-founder Pinstripe (now Cielo)
1994 Co-founder HRfirst (now Kelly OCG) 1992 President ProStaff (sold to Kelly Services)
1985 VP Ops Olsten Staffing (now Adecco) 1978 HR Practitioner Miller Brewing Company I firmly believe a
good life and good work can intersect successfully!
A turnkey employment branding solution for attracting and retaining candidates that fit your company culture
The Good Jobs helps companies quantify culture AND turn their company culture into a competitive advantage!
www.thegoodjobs.com
The Good Jobs™ quantifies Company Culture
A guide toThe Good JobsCulture Badges
FunHighlights activities, amenities, and programs that make a workplace fun for employees
Like: Social activities, dogs at work, celebrations, and wellness programs
Extreme Perks6KRZFDVHV�EHQHȴWV�DERYH�DQG�EH\RQG�KHDOWK�LQVXUDQFH�DQG����.VLike: Massage therapy, paid sabbaticals, equity ownership, and unlimited vacation
Corporate Responsibility&UHDWHV�JUHDWHU�LPSDFW�E\�XQLWLQJ�LQGLYLGXDO�DQG�FRUSRUDWH�FRPPLWPHQW�WR�D�VSHFLȴFcause or company
Like: Company paid volunteer time and corporate-sponsored charitable events
Flextime$OLJQV�ZRUN�VFKHGXOH�DQG�RU�FDUHHU�VWDJH�WR�ȴW�OLIHVW\OHLike: Job sharing, internships, and reduced summer hours
Green DNADescribes a commitment to sustainability, conservation, and the growth of an
environmentally-conscious world
Like: Bike culture, designated parking for hybrid/electric cars, and green products
InclusionMobilizes the best from employee diversity and acceptance programs to create
organizational success
/LNH��3URJUDPV�DQG�DɝQLW\�JURXSV�IRU�9HWHUDQV��ZRPHQ��ZRUNHUV�ZLWK�GLVDELOLWLHV�and minorities
Career DevelopmentBuilds career success using specialized tools, strategies, and opportunities
Like: Mentorship programs, career-pathing, and Six Sigma training classes
www.thegoodjobs.com
Executive Owner HR Leader Recruiting Leader or Corp Recruiter Wellness or Corp/Social Resp. Leader Marketing/Communication Hiring Manager Other
Who is here today? ?
Today’s Talent Environment Why Culture Matters Is Wellness a Talent Attractor Become a Talent Magnet Take Action
1
2
3
4
5
Today’s Talent Environment
What’s happening
now?
125 3.2
77
2.6 20
11
Three Types of Employees
Year Rate of Concern
2009 43% 2010 32% 2011 38% 2012 42% 2013 54% 2014 70%
Skill Gaps
How concerned are US CEO’s about the availability of skills?
Why Culture Matters
Recruiting Challenges in a Changing Landscape
• Chooses their employer based on personal ideals, shared values, work environment and/or benefits
• Chooses a job on criteria beyond just salary • Has good opportunities to grow their career • Wants alignment between their work and lifestyle • Confident with their skills and talent; and choices • Identifies the kind of environment where work can be
most productive
• Will take any job for a paycheck
Two Types of Job Seekers
98% of candidates believe culture is just as, if not more, important than compensation.
2% of candidates value compensation over culture.
Source: The Good Jobs
How do job seekers look for a job?
Source: The Good Jobs
Just so you know! 44% of people who visit your career site
DO NOT APPLY Source: CandE Awards
300% more innovation (HBR)
44% higher retention (Gallup) 37% increase in sales (Martin Seligman)
31% increase in productivity (Greenberg & Arawaka)
125% less burnout (HBR)
66% fewer sick leaves (Forbes)
51% less turnover (Gallup)
Business sense Th
e eff
ect o
f hap
pine
ss a
t wor
k
Is Wellness a Talent Attractor?
Why Workplace Wellness?
Why Workplace Wellness?
59%
ROI – Return on Investment Costs reduced by 25% • Health care costs • Workers compensation expenses • Disability management claims • Absenteeism Talent Attraction and Retention • 9 out of 10 job seekers are looking for wellness
Patient Visit Changes • Increase in preventive care visits • Our emergency room utilization rate dropped. • Employees not engaged in Wellness program cost,
on average, 1.5 times more
Source: CDC
Source: InsLtute Health Care Consumerism
Source: Careers.gov
• 38 percent stated they would be motivated by cash
• 17 percent would respond to prizes
• 38 percent believe they would work out more if there was a gym onsite
• 21 percent answered that the option to work flexible hours and/or work from home could get them involved with company-run health programs
Is it worth incentivizing?
Source: Keas
What do companies offer employees? Monthly reimbursement of $100 for nutriLon counseling, yoga classes or massages Employees receive 2 1/2 hours of paid workout Lme each week HQ has a dance studio, gym and rock-‐climbing wall Employee cafeteria shows all nutriLonal informaLon “Let’s Do Dinner” program offers healthy meals to take home
The NowClinic tool offers employees an “anyLme” video-‐chat with doctors UlLmate Frisbee and basketball games, Epicycles for bike riding, Culinary team that prepares fresh food for employees.
The Good Jobs Clients and Wellness
Why? Why not?
Yes No Thinking about it
Have you ever applied for any awards that recognize your company as a top employer? ?
Do we have any Well Workplace Winners?
77% WON A peek behind the curtain!
• Company size • Industry • Is wellness award displayed? • Is “best employer” award displayed? • Company Culture Rating – How is culture displayed on career site? • Do job descriptions have a company description? • Do job descriptions describe commitment to wellness? • Do job descriptions describe company culture?
Well Workplace Award Winners
# of Companies 13 75 14 16
Well Workplace Awards
77% WON
Industries Represented Demographics Award Winners
# of Companies Reviewed = 117
# of Companies Reviewed = 121
Demographics Attendees
36
77% WON
Wellness Award
Top Employer Awards
Only 20% showcased their Wellness Award
on their Career Site --24 companies out of 117--
17% displayed other Employer Awards
on their Career Site --20 companies out of 117--
Why not use culture and wellness to your advantage?
20% showcased Employer Awards
on their Career Site --24 companies out of 121--
Only 13% referenced Wellness
on their Career Site --16 companies out of 121--
77% WON
Web and Career Site
Why not use culture and wellness to your advantage?
30%
23%
47%
77% WON
Web and Career Site
Why not use culture and wellness to your advantage?
30%
23%
47%
No career site
35%
22%
43%
Award Winners Attendees
77% WON
Info? Company Descrip?on
Culture Described
Wellness Described
Yes 26% / 23% 22% / 12% 10% / 6% No 58% / 61% 62% / 71% 74% / 78%
No job posLngs 16% / 13% 16% / 13% 16% / 13%
Why not use culture and wellness to your advantage?
WIIFM in your Job Postings?
77% WON
Best Practice Examples…
77% WON
77% WON
77% WON
Become a Talent Magnet
It’s going to get worse…
What to do? • Focus on Talent Attraction • Secure discerning job seekers • Describe your culture • Answer the WIIFM • Promote it in all channels
Talent that doesn’t apply or return your sourcing calls
Best Hire
Your Candidate Funnel
Happy
Family Friendly
Work-life balance
Fun
Flexible
Innovative Competitive benefits
Learning Organization
How do you communicate who you are?
Job descriptions make compelling advertisements! Said no one ever
Job Postings
Job seekers: • Prefer Job titles with less than 60 characters • Respond to job titles that describe the job • Do not understand your internal company speak • Spend more time on:
– Company Description – Job Content
• Usually don’t read ALL the bullets
Transparency, Authenticity, Detail
Take Action
Where are we?
Competitive Environment
& Discerning Job Seekers
What do we need?
Employee Value
Proposition &
Communication
What do we want?
Quality of
Hire &
Engaged Employees
What do we do now?
Quantify Your Culture • Be Authentic • Be Transparent
Communicate Your Culture • Be Detailed • Tell Everyone • Everywhere they look
ATTRACT … RETAIN … REPEL Cultural Fit Factor – Lizz Pellet
Culture & Wellness IS an advantage!
¡ Add it to your website
¡ Add it to your career site
¡ Add it to your company description in you job postings
¡ Add it to your job descriptions
Job Seekers Employees ¡ Add it to your intranet
¡ Re-educate
¡ Re-recruit
¡ Add to your “benefits re-enrollment” or “annual compensation review”
Two free tools… www.thegoodjobs.com
Share your best take-away…
Did you have an AHA moment? ?
Anne Nimke CEO, Founder anne@thegoodjobs.com 262.510.3213 www.thegoodjobs.com
Recommended