“Turning The Ship Around” Effective Branding Strategy Stacy Ethun Stevens Park Avenue Group...

“Turning The Ship Around” Effective Branding Strategy

Stacy Ethun StevensPark Avenue Group

Chauncey Archersticky IT

Stacy Ethun StevensPark Avenue Group

Chauncey Archersticky IT

➤ Opened in 1998➤ Background / Specialties➤ Our Team➤ Awards

So, what’s the problem?

2009 HAPPENED!!

The Problem?

2009!

Our Worst Year EVER!

➤ New Logo➤ New Website

We knew we were in trouble starting late 2008; we needed to BE something different…

➤ New Social Media Presence➤ Email Marketing Campaigns

Consistent Message

➤ New Logo➤ New Website

➤ New Social Media Presence➤ Email Marketing Campaigns

Consistent Message

Selecting a partner to help us...

➤ Why we chose them? Flexibility & Payment

➤ How we achieved our goals? Follow-through, creativity, keen listening skills

The process & working together.

➤ Know your goals➤ Be clear about what you want➤ Leverage Vendor Expertise

T H E R E S U L T S ?

“Turning the ship around…”

➤Best Year ever in 2010 Doubled Revenues over 2009➤Best Year Ever in 2011 – $1.62 Million

Hello, nice to meet you!

➤ Fresh, modern web design, branding & hosting➤ Open over 6 years➤ Over 250 clients (US & Internationally)➤ MRINetwork Best In Class: Web Design [2008 – 2011]➤ MRINetwork Vendor of The Year [2009, 2011]➤ MRINetwork Vendor of The Year: Runner Up [2010]

Thinking through the rebranding process

➤ Assessing your needs: ➤ Who are you?➤ What are your goals?➤ How do you want to be perceived?

➤ Evaluating your discipline➤ Do you have time to write a blog?➤ Are you going to tweet regularly?➤ Can you keep up with a bi-monthly newsletter?

The takeaways…

➤ It's not just about looks, it’s about recognition.➤ Open the channels of communication…➤ Positive External, Positive Internal.

Why branding matters:

What’s in it for you?