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Claire Diaz-Ortiz leads social innovation at Twitter, Inc. where she has worked since 2009. Named one of the 100 Most Creative People in Business by Fast Company, she is the author of Twitter for Good: Change the World, One Tweet at a Time, her second book. Claire manages Twitter’s philanthropic, social good, and cause marketing initiatives, including the Twitter for Nonprofits and Twitter Ads for Good programs. She also works closely with religious leaders and organizations . To listen to the full conversation with Claire, visit www.33voices.com/claire-diaz-ortiz
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10 Insights From PRESENTS
CLAIRE DIAZ-ORTIZ
.com/Claire-Diaz-Ortiz
Named one of the 100 Most Creative People in Business by Fast Company.
Co-founder of Hope Runs,
a non-profit organization operating in AIDS orphanages in Kenya.
.com/Claire-Diaz-Ortiz
it’s about engagement Twitter is not a marketing tool -
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To TWEET effectively: TARGET WRITE
ENGAGE EXPLORE
TRACK
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to consume information About 40% of users turn to Twitter
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Be clear
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on what you want to be
known for on Twitter
Influencers don’t respond favorably to push marketing
.com/Claire-Diaz-Ortiz
Learn how not to over-edit yourself by following @KanyeWest
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To gain attention of an influencer, OFFER TO HELP THEM
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To make your #hashtags memorable - be as simple & broad as you can
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To engage your followers,
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ask intriguing questions or offer to help someone
To connect intimately, create a private twitter list and limit it to 5-10 people
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REFLECTION
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Are you Tweeting for the sake of collecting numbers or
to connect with people?
Want more? Listen to the full conversation at
.com/Claire-Diaz-Ortiz/Audio
h"p://www.twi"er.com/33voices
h"p://www.facebook.com/33voices
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