Twitter for Business ppt presenatation

……4Starters4StartersTwitter

Twitter for Business @janminihane

& @tim_ogrady

Jan Minihanewww.janminihane.co,uk

Today’s Twitter for Business Agenda

• Introductions• Brief recap of Twitter/twitter.com• Visibility on Twitter – extending your reach• Twitter use efficiency - introduction to Tweetdeck

• Strategy – part of 5 step process• Keyword searches• Tweeting for business• Techniques to increase your followers• Useful twitter applications

2Tim O’Gradywww.enhancingbusinesses.co,uk

Recap on Twitter

• Engaging, NOT selling

• Information exchange

• Brand awareness

• Real-time customer service

• It’s often about you more than your business

• Profile – make it sing!

• Not everyone will see everything you tweet but everyone potentially can see everything!

Visibility on Twitter – extend your reach

Jan Tim

I can now see Tim’s ‘information’ tweets

Jan Tim

Tim follows me back so he now sees my ‘information’ tweets

Jan Tim

I follow some of Tim’s followers as they look like interesting people so I now see their ‘information’ tweets

Jan Tim

I get some other followers of my own too...

Jan Tim

If I tweet “@Tim have you seen this Social Media article…” only our joint followers (in red) see the tweet

Jan Tim

If I tweet “Have you seen this Social Media article… @Tim” ALL of my followers (in red AND blue) see it.

Jan Tim

If Tim retweets “Have you seen this Social Media article… @Tim” ALL of his followers (in red AND grey) see it.

Visibility on Twitter – keeping it private

Jan Tim

I send Tim a Direct Message “D Tim – tell me a big secret” – only he & I see that tweet

Introduction to Tweetdeck Benefits of using a twitter client:• URL Shortener• Easy pic & video upload• Clearer one screen view• Enhanced search functionality• Manage other Social Media presence in one place• Editing retweets to add value • Essential for multiple twitter account users

Principal Twitter clients available:• PC – Hootsuite, Tweetdeck, CoTweet • MAC – Tweetdeck, Twitterific• Mobile – Tweetie for iPhone, Twitter for Blackberry/Android

Our choice - Tweetdeck

Introduction to Tweetdeck

Installing Tweetdeck

• Turn off Notifications

Screen Column Layout (Add Column, Core)

• Tweet functionality (Avatar quadrants)• Clear All button• Move Columns button

Sending Tweets/Scheduling Tweets

Introduction to Tweetdeck continued….

Top Navigation Bar functionality

• Photo’s/Videos upload• Auto URL Shortening• Settings button• Add columns – keyword searches• Find People – quick profile button

Your twitter strategy

• What are you trying to achieve from using Twitter?

• Drive traffic to website• Raise profile• Promote events• Knowledge leader• Identifying & developing PR contacts• Connect with peers• Connect with existing customers• Connect with potential customers• Link to other Social Media platforms• Reinforce offline marketing

• Conclusion – extending your reach!

Extending your reach - keyword searches

Remember you keyword analysis sheet?

3 main choices:

• Search.twitter.com –then into Tweetdeck

• Within Tweetdeck

• Within other programmes (covered in workshop 5)

Tweeting for business

• Subtlety is KEY – For example:

Which works better for you?

– Coalport Jelly on Wed 20th Nov, Enterprise HQ, book here.– Feeling bored or isolated working on your own? Come meet other

business people & still get work done at Jelly. Info here….

– Workshop 5, Managing your online marketing activity, can be booked here ….

– Wish you could spend less time on Social Media but increase your return? Let us help ….

• PR – on tv/radio/newspaper/magazine? Tweet a link (or two)

• Find your PR contacts for your industry

• Events – tweet repeatedly (within reason!)

• Ask for RT on important tweets (eg. events, blog posts)

• If you want something retweeted, make the tweet 120 characters or less.

• Retweet others – ideally promote others 5-10 times for every one 1 self-promotional tweet

• Be selective about retweeting positive things people say about you.

• To encourage interaction, phrase tweets as a question or with a strong ‘call to action’.

• Share Industry relevant articles/blogs

• Link to other Online presence eg. post new blog posts, new pics on FB page, discussions on LinkedIn

• Hashtag usage – e.g. #bitsybeak #fsb #shropshire #socialmedia #ge2010

Techniques to get more followers• Find Followers….

– Potential clients/existing clients/peers/industry experts– Use email ‘find friends’ feature– Invite friends via email– http://search.twitter.com– Twitter searches (eg. near:shropshire)– Looking through others follower lists– Through retweets

…then get them to follow you back – send then a friendly (non-business tweet) – INTERACT!

• Run a competition• Give free advice/be a knowledge leader

Why get more followers?

To extend your reach:

• Drive traffic to website• Raise profile• Promote events• Knowledge leader• Identifying & developing PR contacts• Connect with peers• Connect with existing customers• Connect with potential customers• Link to other Social Media platforms• Reinforce offline marketing

Useful Twitter Applications

To see how well you are performing on twitter & have a clearout once in a while:

• Twittergrader.com

• Refollow.com

• Klout.com

• Twitcleaner.com

….but take with a pinch of salt!

……4Starters4StartersTwitter

Thank you for coming

@janminihane&

@tim_ogrady

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