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Types of Writing
InformalFirst, Second or Third Person
Descriptive Business
First and Second Person Journalistic
Third Person
Characteristics of News Timeliness
Is the information recent? (most important reason)
Proximity Where is the “news” physically or psychologically?
Prominence How “big” is the event, idea, situation or person?
Impact How many people are affected?
Characteristics of News
Conflict Is the subject man vs. man, man vs. nature, etc.?
Novelty Is the subject unusual, bizarre? Is it the first, the last
or once in a lifetime? Does it show progress or human interest?
Usefulness Is the information useful to those reading it?
Elements of News
WhatSubject of the story, person, object, action,
phenomenon or area Who
People by name, title and description, if appropriate
WhyReasons for action, attitude, event
Elements of News
WhenTime, day, year of occurrence
WherePlace of action or people
HowProcess by which the event attitude or
phenomenon occurred
Order of Points
ChronologicalFollow a time pattern
DirectionFollow a spatial pattern
Cause-effectTwo pattern choices: main cause and effect,
second cause and effect, and third cause and effect or all causes and all effects
Order of Points
Problem-solutionProblem is presented; solution is given
TopicalOrganized by writer’s discretion, usually by
importance
Writing Style
Inverted PyramidMost important points expressed firstRequired by newspapers and other
publications that have limited space
Parts of the Release
Headline10 words or lessSummarizes storyYour billboard for the story
LeadCatches audience’s attention Introduces the five WsKeep it simple
Lead
Most critical part of the news release Without an effective lead, the reader will
not read further. A good lead “sells” the story. What, how, why, when and who should
be covered in the first paragraph. Give this information in three or four
sentences (no more than 30 words).
Lead
Answer the following questions:What will take place?Why are you holding this event?Who will be there?When and where is it?How many people are participating and what
will they be doing?What do you expect to come out of the event?
Cowboy Caravan Set
Oklahoma State has released dates for six of the 2004
Cowboy Caravan stops in February. Head Coach Les Miles and other members of the football staff will be the featured speakers at each of the stops.
The first Cowboy Caravan event for 2004 will be in
Shawnee Feb. 15, at the Shawnee Expo Center. Other stops include Tulsa Feb. 16, Stillwater Feb. 17, Oklahoma City Feb. 21, and Altus Feb. 28. An update on recruiting will be part of the program.
For more information, contact the OSU POSSE office at
1-877-2-B POSSE or visit http://okstate.ocsn.com/
Laughter is a Drug that Cures
The feeling of wellness after a good laugh
has been found to do more than brighten
someone's day.
Fast Food Can Be Healthy
The lifestyle of late nights, early mornings
and erratic eating schedules for many
people often lead them to turn to fast food
as their primary source of nutrition.
Silos and Shopping Carts Bring Learning Home on
New Ag in the Classroom CD
What do Sylvan Goldman, inventor of the shopping cart, Bill Pickett, rodeo star, and Grady, the famous silo cow from Yukon, have in common?
Former professor sentenced to 35 months in prison
A former Oklahoma State University professor is in jail after being convicted of possession of child pornography.
Cowboy wrestlers defeat Hawkeyes, 30-10
Oklahoma State’s wrestling team recorded a trio of falls en route to a 30-10 whipping over the Iowa Hawkeyes Sunday afternoon inside Carver-Hawkeye Arena.
U.S. helicopter shot down near Baghdad
A U.S. Army Apache attack helicopter was shot down Tuesday near the western Iraqi town of Habbaniyah — the third helicopter downed in the region in less than two weeks.
Stanford Advances to Finals
In a thrilling, edge-of-the-seat, down-to-the-wire, extra inning game on Thursday evening, Stanford 's Putnam scores a two-run homer to right center in the top of the 10th. Stanford wins 7-5 and will play bracket two winner Rice Saturday at 6 p.m. Central Time.
Parts of the Release Body
Inverted pyramid Include support for each point
Quotes Comparisons Statistics Causes and consequences Background information
Parts of the Release
ClosingTell how one can receive more information
Name of person, phone number, e-mail, etc.
Closing example
For more information about OSU’s basketball team, contact Coach Eddie Sutton at (405) GO-POKES.
FOR IMMEDIATE RELEASE CONTACT: JANE DOE
January 14, 2003 (405) 555-1234
Headline is centered and bolded
STILLWATER, Okla. – First paragraph: interesting lead sentence,
general description of event, date, place, and who is invited.
Second and succeeding paragraphs: more description, background
of the event, quotes from people involved.
Final paragraph: program details, contact information.
# # #
Style and Format
AP Style – always Same format – always Begin a new paragraph with a quote Use ### at the end of the story If it is more than one page, put
- more - at the bottom of the first page.
Ash's unlikely blast sparks Stanford to title seriesBy Wayne Drehs
OMAHA, Neb. -- When Stanford third baseman Jonny Ash laid in bed on the
eve of the biggest game of his college career Wednesday night, he
experienced a dream that even he couldn't believe.
It was the top of the ninth, there were two outs and he was at-bat against All
World closer Chad Cordero of Cal State Fullerton. The Cardinal were down by
one, until Ash lifted a two-run homer over the right field wall to win the game.
Jonny Ash's game-tying homer enabled Stanford to celebrate a win on
Thursday. Pretty shocking, considering in over 275 career at-bats, Ash, a slap
hitter, had never homered. Pretty shocking considering in 53 innings, Cordero
had only given up two home runs all year.
Yet that was the dream.
- more -
Putnam powers Cardinal into title seriesDanny Putnam's blast sent Stanford into the championship series.
OMAHA, Neb. (AP) -- An unlikely power display helped Stanford beat Cal State
Fullerton and move into the College World Series championship round.
Three innings after Jonny Ash's first career home run tied it, Danny Putnam hit a
two-run homer in the top of the 10th to give the Cardinal a 7-5 victory Thursday
night.
"Jonny's could have been the gamer, and mine fortunately was," Putnam said.
"Watching the ball go out there was a lot of adrenaline flowing. It was
unbelievable. It's what you dream about."
Putnam, 2-for-5 with three RBIs, hit a 2-2 pitch from Darric Merrell into the right
center field stands after Ryan Garko led off the inning by getting hit by Merrell's
first pitch.
- more -
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