unique combination

UNIQUEC O M B I N A T I O N

PHAN TRONG BINH

Email: buoiad@yahoo.comCell: +84 902 511 610

Department Director : PHIL HAMLETTInstructor: JEREMY STOUT

Typefaces: VNI THU PHAP, UNIVERPhotography: BINH PHANSoftware: ADOBE CREATIVE SUITE

Printing: ANDRESENBinding: TAURUSTextstock: DUMMY

Academy of Art University

SCHOOL OF GRAPHIC DESIGN79 New Mongomery, SF, CA 94105

No portion of this book may be used or repro-duced in any manner without written consent of Phan Trong Binh

01DEADLY PAYBACKPage xxxx

00INTRODUCTIONPage xxxx

05IT’S ABOUT LOVE Page xxxx

06NEVER DRINK ALONEPage xxxx

CONTENTST A B L E O F

07THE COUNTRYSIDE OF LIFEPage xxxx

04THE EFFECT OF NOISE Page xxxx

02ONLY TIME CAN TELL Page xxxx

08DEFINING PURITYPage xxxx

03EAT FOR BEAUTYPage xxxx

09LIVING LEGACYPage xxxx

What distinguishes my work from that of other designers

is I combine the unique sensibility of Southeast Asia

with the tools and techniques of Western graphic design.

Being Vietnamese, I grew up absorbing the aesthetics

and art of my culture and have journeyed to the United

States to extend my design skills in the Graduate Graphic

Design program at the Academy of Art in San Francisco.

Therefore, I now bring a distinct perspective to the task of

design that allows me to create original works that reflect

the richness of Asian art enhanced by the technology and

sophistication of Western design principles.

Graphic Design Portfolio PHAN TRONG BINH

INTRODUCTION

/ Page 10

Category

FILM FESTIVAL

Typeface

IMPACT, MISSION

Instructor

HUNTER WIMMER

CATALOG, DVD, SOUNDTRACK,

POSTER, WEBSITE, ADVERTISING

SPRING 2009

INTEGRATED COMMUNICATION

PAYBACKD E A D L Y

/ Page 10

Nowadays, films are one of the most

popular forms of entertainment with the

general public. The director often devel-

ops the vision for a film, and carries

out this vision, to translate words on a

script into pictures on a screen in order

to produce the most influential films.

The aim of this project was to choose

one film director and create promotional

pieces as well as a series of products to

promote a film festival. Brian De Palma is

known for his many films, ranging from

violent pictures to Hitchcock-like thrill-

ers. Bridge That Gap (1965).

One of his first films was the black–

and–white film. From there he completed

many movies, finding major success

with the controversial, ultra-violent film

Scarface (1983). After Scarface, De Palma

made two more movies before landing

another one of his now-classics: The

Untouchables (1987), starring his friend

Robert de Niro in the role of Chicago

gangster Al Capone.

Brian De Palma is known for his many films, ranging

from violent pictures to Hitchcock-like thrillers. Dealy

pay back is the project and design’s driving force. The

purpose is to create a series of products to promote

this film festival.

Graphic Design Portfolio PHAN TRONG BINH PROJECT 01 02 03 04 05 06 07 08 09

/ Page 10Title DEADLY PAY BACK Category FILM FESTIVAL

Typeface

HELVETICA

Instructor

LIAN NGUYEN

POSTER

FALL 2008

TYPE EXPERIMENTS

Catefory

ONLYTIMEC A N T E L L

/ Page 10

Music drives my imagination and gives

me a different perspective on life. ‘Only

Time’ is a song that was recorded, and

composed, by Irish singer, Enya. It was

first released in November of 2000.

According to the song, the singer con-

veys the message that time controls

everything. The song is about love and

time. Even a song like this can have so

much meaning to someone, they would

never be able properly explain.

My idea for this project was to visualize

what inspires me creatively and emotion-

ally. I want to create a poster through the

use of images and typography. The post-

er will portray how we think time can not

only remove us from many situations and

relationships, but can also heal our broken

hearts, clean our tears in bad moments,

or just provide us with relaxation.

The aim of this project was to portray how we think

time can not only remove us from many situations

and relationships, but can also heal our broken hearts,

clean our tears in bad moments, or just provide us

with relaxation.

/ Page 10Title ONLY TIME CAN SAY Category INTERPRETING TYPOGRAPHICALLY

Category

VICTORIA’S SECRET BRANDING

Typeface

BODINI, GARAMOND

Instructor

ROLAND YOUND

POSTER, PACKAGING, PHOTOGRAPHY

SPRING 2010

DEASIGN OUTSIDE THE BOX

EATBEAUTYF O R

/ Page 10

Looking fantastic and beautiful is not just

comes from within your body. The daily intake

of whole grain cereal will deliver amazing

features. Eat for Beauty is an advertise-

ment to help the brand–Victoria’s Secret

appeal to the customers and to gain publicity.

The purpose of this project was to create

an image for Victoria’s Secret.

“Eat for Beauty” focuses on teaching

younger generations about how the food

they eat makes a big difference in the

way their body is shaped and formed. The

aim for this advertisement was to entice

customers to try some of the wonderful

whole grain foods available. Nevertheless

Victoria’s Secret make-up and beauty sup-

plies will magnify their great features and

deliver the perfect looks.

Eat for Beauty is an advertisement to help the brand–

Victoria’s Secret appeal to the customers and to gain

publicity. The purpose of this project was to create an

image for Victoria’s Secret.

/ Page 10Title EAT FOR BEAUTYCategory VICTORIA’S SECRET BRANDING

Category

PAPER PROMOTION

Typeface

UNIVER

Instructor

ARIEL GREY

BOOK, SWATCH CARD

SPRING 2010

DIRECTED STUDY

THE EFFECTNOISEO F

/ Page 10

Noise has different negative influences on

people everyday as they interact with the

things in their surrounding environment.

The connection between people and their

noisy environments can affect their mood.

For example, in the cities, where there

is a lot of traffic from automobiles and

motorcycles, the street noise can cause

sleep disruption hearing loss, headaches,

and stress, which can lead to heart dis-

ease, in humans and animals.

Noise interferes with human activities at

home and work and is dangerous to

people’s health in various ways. In rural

areas, train and airplane noise can disturb

wildlife habits. This project was intended

to visually portray the bad effects of noise

on people by typography and graphic.

This project was intended to visually portray the bad

effects of noise on people by typography and graphic.

/ Page 10Title PAPER PROMOTIONCategory THE EFFECT OF NOISE

Category

SYMPATHIZING SAME SEX MARRIAGE

Typeface

TRAJON, GARAMOND

Instructor

PHIL HAMLETT

FALL 2008

VISUAL COMMUNICATION

IT’SLOVEA B O U T

/ Page 10

Love means pleasure. A deep emotional

enjoyment between people. When cou-

ples treat each other well, they delight in

each other. The destination of love is

marriage; it is wonderful when you are

ready to be married to someone you

are in love with. Marriage is a result of

true love and true love does not know

age, race, gender, or ethnicity. True love

is the same everywhere; it is a connection

between two honest hearts. Marriage

may take many forms: for example, a

union between one man and one woman,

or a union between a man and another

man, also known as a same-sex marrige.

A same-sex marriage is a term for a legal-

ly or socially recognized marriage between

two people of the same sex. The aim for

this project was to create a public book

that could be used as a positive voice to vote

for the right of same sex marriage because

marriage is a basic human right everyone,

including homosexual people, deserve.

The aim for this project was to create a public book that

could be used as a positive voice to vote for the right

of same sex marriage because marriage is a result of true

love and true love does not know age, race, gender,

or ethnicity. True love is the same everywhere; it is a

connection between two honest hearts.

/ Page 10Title SYMPATHIZING SAME SEX MARRIAGECategory IT’S ABOUT LOVE

Category

SBRANDING

Typeface

VECTORA, CLARENDON

Instructor

HUNTER WIMMER

INDENTITY, BOOK, WEBSITE, POSTER

STATIONERY SET

FALL 2008

NATURE OF IDENTITY

NEVERALONED R I N K

/ Page 10

Today’s Thunderbird community is a social

network that shares the belief that a good

life means challenging yourself with goals,

working hard, and celebrating your accom-

plishments with friends, classmates and

colleagues. Never Drink Alone is a to call

to action to enhance social occasions with

bright festive flavors that are perfect for

parties, concerts and celebrations. Thun-

derbird offers a line of affordable fortified

wines that reinvent the “Taste of an American

Classic” for a new generation.

Thunderbird is designed for today’s fast-

paced lifestyle and offers a light, refresh-

ing taste that won’t weigh you down.

After a long day of working or studying,

Thunderbird adds to the pleasure of good

times and good friends. Thunderbird is a

toast to the good times and a reminder that

good friends provide a safe and responsi-

ble social environment for entertainment

and enjoyment

The project’s intention is to recreate the image, making

them distinguisable for the public. Never Drink Alone is a

to call to action to enhance social occasions with bright

festive flavors that are perfect for parties, concerts and

celebrations. Therefore, Thunderbird is a toast for the

good times and a reminder that good friends provide a

safe and responsible social environment for enjoyment

and entertainment.

/ Page 10Title BRANDINGCategory NEVER DRINK ALONE

Category

PAPER PROMOTION

Typeface

UNIVER

Instructor

ARIEL GREY

BOOK, SWATCH CARD

SPRING 2010

DIRECTED STUDY

THE COUNTRY SIDEO F L I F E

/ Page 10

The countryside seems to have all of

God’s given gifts because there one can

find a pure environment, fresh air, clean

water, a clear blue sky, simple people,

and green cropland.

People who live in the countryside feel

well because the environment itself is

fresher. Life in the countryside is slower,

less noisy, and more relaxed than it is

in the city. Someone in the countryside

has the advantage of being able to more

easily concentrate on basic human

needs because they have a healthier

environment for living and working.

In a countryside environment people are

more natural, more helpful, and have

a more loving community that is closer to a

true family. Countryside living is ideal because

it offers friendship, privacy, romance and

adventure along with an ideal living and

working environment where every family

member can find an occupation in their

family business. The project was intended

to visualize life in the countryside with

typography and images.

People who live in the countryside feel well because

in the fist place the environment itself is fresher, and

life in the countryside is slower, less noisy and more

relaxed than it is in the city.graphic. Therefore, the

project was intended to visualize life in the country-

side with typography and images.

/ Page 10Title PAPER PROMOTIONCategory THE COUNTRY SIDE OF LIFE

Category

BOOK DESIGN

Typeface

DUMMMY

Instructor

CAROLINA

FALL 2001

TYPE 2

DEFININGP U R I T Y

/ Page 10

Cunningham is most known for her

stunning and sensual close-ups of flow-

ers. Their arrangements are created

spontaneously in a spirit of fun, albe-

it with a solid sense of design, purity

of image, and clarity of detail as well as

pattern to recognize the form within the

object. The arrangement of the flowers

is almost identical; Cunningham makes

the texture of the flowers very evident,

almost making that the emphasis.

The leaves of the plants are a faint back-

ground detail that keeps the eye moving

throughout the photo.

She keeps true to photographing the

purity and essence of the plant by keep-

ing the photo crisp and the fine lines

and texture evident. The project was

intended to add to the intrigue and ele-

ment of design found in Cunningham’s

beautiful photography.

The project was intended to add to the intrigue and

element of design found in Cunningham’s beautiful

photography

Category

PRESERVE VIETNAMESE

WOODBLOCK PRINTMAKING

Typeface

VENDETTA, VN THUPHAP, OCOLUS

Instructor

ARIEL GREY, PHIL HEMLETT, JOY VU

IDENTITY,, WEBSITE, EXHIBITION,

PROMOTION

FALL 2011

Graphic Design

MFA THESIS

LIVINGLEGACYD O N G H O W O O D B L O C K P R I N T S

/ Page 10

Dong Ho printing is a kind of Vietnamese

folk printing which originated in Dong Ho

Village in Song Ho Commune, Thuan Thanh

District, Bac Ninh Province, Vietnam. Dong

Ho prints have about 300 years of history

in the north of Vietnam. The Dong Ho

paintings are printed by hand, each color

having its own printing block.

The printing paper is made of “dzo”, a

papyrus-like plant, bark fibre, and coated

with a thin layer of “diep”, oyster shell

dust, that gives the paper a typical, much

appraised, feeble-glittering texture. Dong

Ho printings appears only on the occasion

of the Lunar New Year Festival.

Both their form, lines, color, and con-

tents suit spring time and bring out

man’s aspiration for a life of plenty and

happiness. They represent an original

genre of folk pictorial art, with a distinct

national identity and a centuries’ old

tradition. The traditional paintings reflect

aspiration of people for peace, prosper-

ity and happiness.

Dong Ho, named for the village where it originated,

utilizes natural materials produced in time honored

methods by local artists. Living Legacy will preserve

Vietnamese woodblock printmaking tradition that Dong

Ho provides to the country’s cultural.

/ Page 10Title MFA THESISCategory PRESERVE VIETNAMESE WOODBLOCK PRINTMAKING

living legacy living legac

li vin g l egacyDo ng H o

DO NG H Oliv ing legacy

DO NG H O DO NG H ODO NG

DONG HOliving le gacy Don g H o

LIVING LEGACY

DO NG H ODo n g H o

DO NG H O

DO NG H ODONG HO

NG H O

W O O D B L O C K P R I N T S

WorkshopBookstoreExhibition centerTheaterRestaurantParkResidence

the village floorplan

Bookstore Workshop

the bookstore outside floorplan

B O O K S T O R E

HOME EXHIBITION WORKSHOP THE THEMES BOOKSTORE CONTACT ABOUT US

Dong Ho woodblock prints are a kind of Vietnamese folk printing originating in Dong Ho Village in Song Ho Commune, Thuan Thanh District, Bac Ninh Province, Vietnam. Dong Ho paintings have about 300 years of history in the north of Vietnam.

A distinctive style of woodblock printing, provides a colorful folk canvas for Vietnam’s aspirations for peace, prosperity and happiness.

The workshop in the village is the open place where all tourists can learn how to make woodblock prints. The Dong Ho’s artists will be there to present and lecture them step by step from the begining to the end of the woodblock print making process. People will learn how to draw the visual. cut the wood, and press the woodblock on the paper. Tourist can follow the samples to draw and cut, but they also can create their own visual themself. By this workshop artist and tourist will have a chance to share and converse about woodblock printing.

The village of Dong Ho is a small village but it is easy to find. From Hanoi, go along the national road No 1 to Bac Ninh until reach 30 kilometer post, turn to the road No 38, go ahead 12 kilometers more across Duong river by Ho bridge or go along national road No 5 to Phu Thuy station, at 16th kilometer turn to the road No 179, go ahead 2 kilometers more, turn to the road No 282 then go to about 20 kilometers, you will get Dong Ho.

HOME EXHIBITION WORKSHOP THE BOOKSTORE CONTACT ABOUT US

Daily LifeW O O D B L O C K P R I N T S

These paintings are take

from real life, about what

can be seen with one’s

own eyes (some of

these scenes exist until

today). The artisans

depict what they know

best: rural life in the Red

River plain. Farmer and

water buffalo resting.

There are even two birds

catching the ticks on the

water buffalo’s back.

Otherwise a boy playing

bamboo flute on a water

buffalo’s back is an image

representing “peaceful

rural life” in Vietnam.

happy family.

Daily LifeW O O D B L O C K P R I N T S

LE GACYLiving

V I L L A G E

WISHGood Luck

DONG HO WO O D B L O C K P R I N T S M U S E U M

exhibitionworkshopvillage tour

Open hoursMonday to Friday

For tickets/ Tour booking / +84-8-842-56321

Location: The village of Đông Ho

/ Page 10Title MFA THESIS

Special Thanks ToJEREMY STOUT for his great direction, and guidance. In particular, his instruc-tions, value judgment, suggestions have been valuated for this project achivement.

Instructors and Advisor PHIL HAMLLET, ARIEL GREY, HUNTTER WIMMER, MICHALE KILGORE, CARO-LINA DE PARTOLO, ROLAND YOUNG, LIAN NGUYEN, JOYCE YU, STEPHAN ABNEY, SUSAN PASLEY, JILL BALLARD, HELLER JILL

Family and FriendsMom, Dad, Dung Phan, Minh Nguyen, Kal-vin Ha, Ha Thu, Thu Trang, Dong Ho artists, Zackfu, Liz, Mike, Melissa Nilsson, Charles Bell, Mary Hill, Clarice Jenkins, Samantha Perkins, Missy Schrenker, Simon Ho, Linda Ho, Niuniu, Soniya,

THANKYOUL O V E L Y

From the bottom of my heart I would never forget the love, support from all of you, and always encouraged me no matter what it be. Finally, words alone cannot express the thanks I owe to all of you.

/ Page 10

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