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Presentation by Crystal Dempsey of From The Hip Communications on social media marketing for the United Way of Central Carolinas agencies on Nov. 8. Got a question? Email crystal@teamFTH.com.
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Welcome
Crystal Dempseycrystal@teamFTH.com
Why you should be interested in social media.
Social Media = "Share" Media
Set Goals
● Increase donations● Increase attendance or volunteers● Increase visits to your site● Increase in the number of shares● Increase in the number of comments● Increase in the number of entries into a
contest● Decrease in the number of times a certain
question is asked
Who is where on social media
Infographic provided by Online MBA
Develop Communications Policies
Do you have a policy for how you treat internal and external customers?
Take that foundation and carry it over to social media.
BREAK
Get Everybody on Board
Develop a Calendar
Content Calendar Example from ThatAgency.com
Cross-pollinate
Repurpose.
Use your web site as home base.
Shake it up.
Share the love.
It's OK to talk about the weather.
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