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UNIVERSAL SERVICE
SYMPOSIUM 2014
Sustainability For USP projects
Afizulazha bin Abdullah
21st May 2014
1
CELCOM’S USP PRESENCE
3
4
Region Pusat Internet
1Malaysia KTW
1Malaysia WiFi
1Malaysia Total
Northern 4 30 15 49
Central 8 96 0 104
Southern 12 91 0 103
Eastern 0 91 0 91
East Malaysia 61 551 136 748
Total 85 859 151 1095
USAGE
6
7
CHALLENGES AND
SUSTAINABILITY
9
High turnover rate (40%)
Most have IT background but lack entrepreneurial and business
drive
PI1M managers are already overloaded with present tasks and
reporting obligations
Long term job security is an issue
Re-alignment of remuneration and list of responsibilities
• Sales, training, PI1M management, entrepreneur development
Manpower
Business
Feasibility
Center
Readiness PI1M is only designed for internet access and acts as training
centers but may not be suitable for expanded scope.
High monthly operating cost ie salary, bandwidth charges,
maintenance and upkeep of premise
Current services do not bring in sufficient revenue
10
PRESENT
PI1M MANAGERS
& ASSISTANT
MANAGERS
PI1Ms
THE COMMUNITY
Computing
Internet
Wifi
Printing
Laminating
Training Center
Basic
Services
FUTURE
11
PI1M Managers & Assistant Managers
Pusat Internet 1Malaysia
Community
1. Functional and product knowledge training.
2. Prepaid sales responsibility and remuneration
1. Appointment as prepaid dealer.
2. Portal to access all government services and
other e-services.
3. Accredited training programs.
4. ‘Buzzaar’ center.
5. ‘Bachabooku’ center.
6. Tabung Haji agent.
7. BSN agent.
1. Increase income through ‘Buzzaar’
entrepreneurship.
2. Well read through ‘Bachabooku’.
12
THANK YOU afiz@celcom.com.my
Reselling of mobile prepaid at PI1M.
Started pilot at 12 PI1M in Sabah in April 2014.
Display cabinets have been installed at 12 PI1M.
In June, will expand to remaining Pi1M in Sabah & Sarawak.
In July, roll out at PI1M in Peninsular Malaysia.
PI1M earns revenue from sales.
Upgraded version will be launched at the end of May 2014.
Will have links to more e-applications for community.
Customized to suit community’s profile and needs.
More interactive and can help managers achieve their KPIs more easily
i.e. online reporting.
Accredited
training
Participants require certificates that could help them
secure better jobs.
To find accredited training programs to be offered at PI1M.
14
PI1M
PORTAL
Back
An online portal launched by Celcom in September 2013.
Facilitates trading of specialty products by local entrepreneurs for local and
international markets.
Launched pilot at 14 Pi1M in Sabah and target to engage 50 merchants through Pi1M
by Dec 2014.
Pi1M managers act as facilitator for budding entrepreneurs.
Pi1M managers may also participate in Buzzaar themselves.
Kek Lapis Birds nest Handicraft
Ikan
Terubok
Laksa
paste
Black
pepper
STORE A
STORE B
STORE C
Buzzaar (Website)
Celcom Merchants via Pi1M
1. Provides online platform
2. Advertising and promotion
3. Free training
4. Subsidize the products
1. Offer products
2. Ensure competitive price
3. Maintain good product quality
4. Timely delivery
www.buzzaar.com.my
15
Back
An online portal launched by Celcom in September 2013.
Target to launch pilot at PPR Pantai & Kerinchi where members of Pi1M will be
given free access to selected books and magazines via their own devices.
May consider providing dedicated tablets at Pi1M with more contents.
http://www.bachabooku.com.my/
Key features:
Mostly local content (books and magazines).
80% in Malay language
Multiple genres: educational, leisure, business,
self development, romance.
Major publishers: Karangkraf, PTS, Pelangi,
Utusan, Nanyang.
30% cheaper
May use up to 5 devices.
16
Back
May offer six types of banking services where Pi1Ms will earn a
certain percentage.
Pilot targeted in mid 2014 at 10 Pi1Ms.
Pi1M managers act as marketing agent for umrah packages
where Pi1M will earn a certain percentage.
Pilot targeted at the end 2014 at 10 Pi1M.
17
Back
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