University Relations Social Networking Committee

University RelationsSocial Networking

CommitteePresenters: Kaitlin Mondello, Chair, StewardshipErin Tobiasz, DevelopmentLauren Martin, Corporate & Foundation RelationsAmy Dedes, Alumni RelationsSabrina Edmonston, StewardshipGerri Bauer, Public Relations

What you can expect today:

Purpose & goals of the committee

General info. on social networking sites

Discussion of select sites & applications

Time for Q&A

Committee Goals

raise awareness expand outreachfacilitate connections promote involvement and

giving foster relationships and

collaboration

Web 2.0 – The

new model

of communication

Web conversations - yesterday

Source: From ‘The New Media:Understanding Web 2.0’ by David A. McInnis, PRWeb founder

Web 2.0 - conversations today

Source: From ‘The New Media:Understanding Web 2.0’ by David A. McInnis, PRWeb founder

Social Networking Research

Choosing the right sites for your organization

Why You Need Social Networking

Time spent on social networks is growing at 3 times the overall rate of time spent on the internet otherwise.

Social networking is used more often than personal email!

Connects people from all over the world

Social networking sites are visited by 67% of the global online population (Nielson Online 2009)

Hundreds of millions users!

Facebook alone reports 300 million active users

Roughly equivalent to the entire population of the United

States!

$8-10 Million raised

Silverman, Emma. “A New Generation Reinvents Philanthropy.” Wall Street Journal Online (August 21, 2007).

The Twinfo!

What’s Twitter?

Who uses Twitter?

Why should you use Twitter?

What’s ?

Characteristics : “Microblog” 140 characters

Public, searchable Simple platform

What are you doing?

Tossing a Frisbee with a middle schooler?

Reading an article about your organization?

Mentoring a student?

Who Tweets?

Driven by 25-54 year olds Growing rapidly among youth

25% Tweeps earn >$100,000

50% have degrees

Why Tweet?

ENGAGE! Have conversations! Donors Volunteers

Clients

VS.

Engage!

Why Tweet?BOTTOM LINE:People are talking

about your organization!

Get in on the action!!

Facebook!What is it?

Who uses it?

Why should you use?

The largest yellow

pages… the

world has ever seen!

FB VocabProfile: For individuals. Friend: Connection between individuals Page: For companies, groups and organizations Fan: Connection between an individual and a company, group or organization.

Educating / Awareness / Fundraising

• Post announcements once a week with a “Weekly Action” your members can take to make a difference.

• Post media items of articles or links to videos which educate cause members about the issuesrelated to your cause.

Stetson Style

Stetson Style

What is it – who uses it – and why?

What is Flickr?

OrganizeShareExplore Make stuff with your photos

More than 50% of users are 18-34 years oldMore than 50% of users are menMore than 50% have college educations

Who uses Flickr?

Stetson on Flickr: 300+ photos uploaded, like this one

To be part of a visual conversation To “tag” photos so that they become part of a global groupTo organize and share photos

Why use Flickr?

5,700 photos uploaded every minute

What is a blog?

Who blogs? Who reads blogs? 74% college

grads58% older than 3557% male56% work full-time51% earn >$75,000

22 million people in the U.S. blog, including Stetson PR 77% of

active Internet users read blogs

Why blog? Top 2 reasons:

1. Self-expression2. To share expertise

95% of top 100 U.S. newspapers have reporter blogs77% of active Internet users read blogs22.6 million U.S. bloggers (2007)A blog (TMZ) broke the news of Michael Jackson’s deathTechnorati.com blog search engine indexes 112.8 million blogs

BlogosphereCollective community of all

blogs

Future Goals

Input Collaboration

Sharing

Thank you!

Questions?