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UNLIMITED & IRRESISTIBLE
EMAIL MARKETING
How to craft perfect, money-making email marketing messages consistently, even if you hate
writing, are lazy, or are short on time
The Goal
● What the MAIN GOAL of successful email marketing
● How copywriting and story telling go hand in hand beautifully
● Why you never want to be a pioneer in your email marketing (and what to do instead)
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● The #1 HACK you need to write brilliant emails every time (especially if you are lazy or uninspired)
● 3 Simple Steps to keep your emails out of the spam folder(EVERYONE needs this lesson!)
● The tools & resources to make your email marketing automatic and effective
Who am I?
● Sold over $1MM in courses with my wife over the past 3-4 years
● Our business was largely based on a simple funnel○ Offer freebie to get visitors on email list○ Nurture with email marketing to create customers
● Worked with dozens of clients who all struggle with the same problem (what to say?
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The Goal of Email Marketing
● To make sales?● To Build Relationships!
● Email marketing is a long-term asset where you can build real, lasting relationships with real people so you become their trusted advisor and will loyally listen to your recommendations.
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How do you build these relationships?
Business relationships you build online are a lot like real life relationships.
How do you make new friends?
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Copywriting vs Storytelling
● That friend… ● Vs the Storyteller…
Who do you align with most?Who captivates your attention and imagination?Who is actually more persuasive?
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Remember, Emotion Sells, and good stories
evoke emotions.
How to become a Storyteller
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Russell Brunson has an incredible section about powerful storytelling in Expert Secrets (and how to apply to email marketing)
incomemesh.com/expertsecrets
Why you never want to be a pioneer in marketing
● You can still be you - but in a proven framework● How did successful marketers become successful
marketers?○ By finding what works and doing more of it○ By constantly testing their assumptions and
making small, incremental improvements
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How to write perfect emails every time
● Find what has worked for others… add your personal flair!
● Use wizards and templates to keep your messaging on point and consistent every time
● Hook, Story, Offer (Thanks Russell)● Balance personal & professional with every email.
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3 Simple Steps to keep your emails out of the spam folder
● Train your readers● Don’t send Spam (duh!)● Email consistently
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Favorite Email Marketing Writing Tools
● Drip Scripts (Free!)● Automatic Scripts● Funnel Scripts
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This means that you can:● Resize them without losing
quality.● Change line color, width and
style.
Isn’t that nice? :)
Examples:
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Now you can use any emoji as an icon!And of course it resizes without losing quality and you can change the color.
How? Follow Google instructions https://twitter.com/googledocs/status/730087240156643328
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