Update on Entrepreneurial Journalism

What’s New & True

Entrepreneurial Journalism

#ONA11 @jeremycaplan

What We’re Up ToWhat’s Key to Success

3 Steps to Startup

First: 3 Reasons for Optimism

Revenue Pioneers Startup ExplosionIntrapreneurship

The Good News

EducationResearchIncubation

3 Areas of Focus

ContentPlatformMobile

3 Types of Startups

Mid-Career JournalistsTop Grad Students

Techies/Bizzies

3 Types of Students

15 Weeks5 Courses3 Goals

Our Education Program

Successful StartupsJournalism LeadersUseful Experiments

Goals

Biz & CS ProgramsAccelerators

Non-Media Startups

Partnerships

Ethnic Media InitiativeSkills Courses

International Outreach

New Projects

Beta Semester Spring 2011

The Tow-Knight Center for Entrepreneurial Journalism@ The CUNY Graduate School of Journalism

Launching a Startup...

THE CUNY GRADUATE SCHOOL OF JOURNALISM NEW M.A. & CERTIFICATE PROGRAM ENTREPRENEURIAL JOURNALISM

4-MONTH PILOT PROGRAMOPEN TO HACKS AND

HACKERS ALIKE LAUNCHES IN FEBRUARY

FELLOWSHIPS & SCHOLARSHIPS AVAILABLE FOR TOP CANDIDATES

APPLY BY JAN. 21For more info e-mail Jeremy Caplan, Director of Education: jeremy.caplan@journalism.cuny.edu or

visit: http://bit.ly/entrepjourno

HACK THE FUTURE OF JOURNALISM

Apprenticeship Program 2011

Tow-Knight Center for Entrepreneurial Journalism CUNY Graduate School of Journalism

Apprenticeship ProgramTow-Knight Center for Entrepreneurial Journalism

@ The CUNY Graduate School of Journalism

The Tow-Knight Center for Entrepreneurial Journalism

Efficient LearningFruitful Cross-Pollination

Brainpower Boosts

What Worked Well

Real World-ism HelpsPartnerships are Crucial

Prototypes Matter

What We Learned

Starting the JourneyFinding Models that Work

Some Surprising Secrets to Success...

Success Requires...

...Real World Outreach

Success Requires...

...Real World Outreach...Multiple Revenue Streams

Success Requires...

...Real World Outreach...Multiple Revenue Streams

...Networks & Partnerships

Success Requires...

...Real World Outreach...Multiple Revenue Streams...Networks & Partnerships...Gradual Ramp-Up

Success Requires...

...Real World Outreach...Multiple Revenue Streams...Networks & Partnerships

...Gradual Ramp-Up...Periodic Pivots

Success Requires...

...Real World Outreach...Multiple Revenue Streams...Networks & Partnerships

...Gradual Ramp-Up...Periodic Pivots

...Reliable, Consistent Quality

Success Requires...

...Real World Outreach...Multiple Revenue Streams...Networks & Partnerships

...Gradual Ramp-Up...Periodic Pivots

...Reliable, Consistent Quality...Clarity of Design

Success Requires...

...Real World Outreach...Multiple Revenue Streams...Networks & Partnerships

...Gradual Ramp-Up...Periodic Pivots

...Reliable, Consistent Quality...Clarity of Design...Stellar Team

Success Requires...

...Real World Outreach...Multiple Revenue Streams...Networks & Partnerships

...Gradual Ramp-Up...Periodic Pivots

...Reliable, Consistent Quality...Clarity of Design

...Stellar Team...Effective Multimedia

Success Requires...

...Real World Outreach...Multiple Revenue Streams...Networks & Partnerships

...Gradual Ramp-Up...Periodic Pivots

...Reliable, Consistent Quality...Clarity of Design

...Stellar Team...Effective Multimedia

...Strong Sales

I. PreparationII. DevelopmentIII. Management

Market Research:QuantitativeQualitative

Preparation

Competitive Analysis:What’s Working Already

Where Are the Gaps

Preparation

Creating the ContentResearching the Revenue

Planning the Budget

Development

Assessing Your SkillsBuilding Your Team

Developing Partnerships

Management

Audience OutreachListening and Connecting

Management

Learning and PivotingMeasuring and Adapting

Additional Resources:bit.ly/ejsteps

newsinnovation.com/models

More Info: bit.ly/entrepjourno

Lend a Hand? bit.ly/helpcuny

- @jeremycaplan