Using Social Media for Marketing - University Of Maryland · 2014-11-24 · Why analyze social...

Using Social Media for Marketing

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Social Media is The New Word of Mouth…

• With other media tools, social media helps to:– Get new customers– Retain customers– Referrals

It’s About Creating Raving Fans……

The Old Doesn’t Build Engagement

Source: Zarrella, “The Science of Marketing”

http://go.osu.edu/pewsmdemo

Social Media Hub

Social Media Strategy

StartHere

NotHere

Identify Social Media Goals

• Increase website traffic• Improve customer service• Increase sales• Connect and engage with current & potential

customers, supporters• Create an online community around your

organization/business• Promote the content you create (webinars,

guides, blog articles, press releases, videos, & photos)

TREND 2010-2013

Social Media Access at Work

100%90%80%70%60%50%40%30%20%10%0%

2010 2011 2012 2013

• Don’t Know• No• Yes

2013 FEDERALMEDIA & MARKETING STUDY I MARKET CONNECTIO N INC. I 703.378.202S

Types of content for tools

http://blogs.constantcontact.com/product-blogs/social-media-marketing/social-media-posting-schedule/

https://vpmarketingondemand.com/marketing-slides/attachment/social-media-tips-leveraging-content/

Social Media Do’s

• Focus on the content• Tell the story of your business• Share personal information – make yourself

like a real person• Use humor appropriately • Share knowledge that people value

Social Media Don’ts

• Aggressive sales pitches• Overly self-promote• Post too often• Stray from your areas of business into:

– personal information, politics, sports, religion, etc.

Tools To Expand Your Reach

social media buttons for your website

Measure success

Why analyze social media activity?• Are you meeting your social media, marketing,

and business objectives?• Are you efficient in your use of social media?• If not, where can you make changes?

– Timing, Content, Platform