Using Social Media in Health Promotion Gloria Tsang, RD Founder of HealthCastle.com

Using Social Media in Health Promotion

Gloria Tsang, RDFounder of HealthCastle.com

Where is HealthCastle?

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•What Could (or Should) You Do on Social Media?•Balancing Company and Personal Brand•Which Social Media Platform Works for You?

Objectives

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•Prior to 2007: tradition PR•Need to broaden our audience•Social Media: free

Why?

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Social Media

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Social Media

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Q. Well, what to broadcast?

A. Fresh content relevant to your audience.

Social Media = Networking

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•Local professionals, RDs, foodies, editors•Whoever made a comment on your blog•Friends and readers•Your online resume ***

Too much Social

Too much Media

When imbalance strikes…..

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On Twitter: We interact with PEOPLE

Balancing Company vs Personal Brands

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Waste Some Time

What Do You Do on Facebook?

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On Facebook: Business Page

What Do You Do on Facebook?

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What Do You Do on Facebook?

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An Initiative

What Do You Do on Facebook?

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Market Your Event

What Do You Do on Facebook?

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Ooooooo….. A secret group.

Videos!

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Start a YouTube Channel

Videos!

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A campaign or a short message

My latest addiction…..

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Pinterest

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•Choose an appropriate platform for our target audience•Google Buzz introduced in Feb 2010

Case Study: A lesson for us

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The result?

What we should have done?What works for Mashable doesn’t always work for usHealthCastle.com Women / Mashable IT-savvy menCheck our member base

Yahoo: 30 %Hotmail: 18 %Gmail: 13 %

Case Study: A lesson for us

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Goals?•Connect with like-minded professionals?•Share your passion and talents?•Look for a job?•Get more clients?•Market a campaign?

Audience?

How Much Time?

So, Which Platform?

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A silver bullet

Part of a marketing mix

Social Media…..

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•Share your passion & Start a blog•Utilize LinkedIn•Connect with me on FB so I can add you to the secret group•Start connecting!

Today!

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Facebook.com/healthcastle@HealthCastleGlo

Linkedin.com/in/gloriatsang

Connect with Me!