USING SOCIAL MEDIA & REVIEWS · SEE THE ARTICLE IN YOUR PACKET FOR MORE INFO. HOW CAN YOU GET...

USING

SOCIAL MEDIA& REVIEWS

TO GAIN NEW BUSINESS

SINCE 2004

ALLOWS CUSTOMER REVIEWS

ALLOWED CONTENT

DEMOGRAPHICS

1.4 BILLION USERS

• VIDEO• IMAGES

• TEXT• LINKS

• PAID ADS

77% ofWOMEN

in the USmajority

18 - 44

72% of ADULTS who make over $75K

SINCE 2006

ALLOWED CONTENT

DEMOGRAPHICS

300 MILLION USERS

• VIDEO• IMAGES

• TEXT - limited• LINKS

27% of ADULTS who make over $75K

EVEN split of MEN &

WOMEN18 - 29

DOES NOT ALLOW CUSTOMER REVIEWS

SINCE 2011

ALLOWED CONTENT

DEMOGRAPHICS

600 MILLION USERS

• VIDEO• IMAGES

• TEXT• LINKS

28% of USERS make $60K to $100K

74%are MENmajoritybetween27 - 48

ALLOWS CUSTOMER REVIEWS

REVIEW SITE FOREVERY

INDUSTRY

DEMOGRAPHICS

140 MILLION USERS83 MILLION REVIEWS

55% of USERS make over $50K

60% areWOMENmajoritybetween

18 - 54

SINCE 2004

SIRI uses YELPresults in search

ALLOWS CUSTOMER REVIEWS, CHECK-INS & PHOTOS

SINCE 2003

ALLOWED CONTENT

DEMOGRAPHICS

350 MILLION USERS

• VIDEO• IMAGES

• TEXT• LINKS

60% of USERS make over $75K

53% are MENmajoritybetween30 - 64

ALLOWS TESTIMONIALS & RECOMMENDATIONS

SINCE 2000

REVIEW SITE FORTRAVEL &

HOSPITALITYINDUSTRY

DEMOGRAPHICS

250 MILLION REVIEWS

70% are WOMENmajoritybetween24 - 64

ALLOWS CUSTOMER REVIEWS

SINCE 2006

REVIEW SITE FORRESTAURANT

INDUSTRY

DEMOGRAPHICS

20 MILLION USERS*used to be URBANSPOON

66% areWOMENmajoritybetween

19 - 45

MAJORITY of USERS attended GRAD school ALLOWS CUSTOMER REVIEWS

SINCE 1995

REVIEW SITE FORSERVICE &MEDICALINDUSTRIES

DEMOGRAPHICS

3 MILLION USERS

65% areWOMENaverage

age is50

65% of USERS make over $250K

ALLOWS CUSTOMER REVIEWS

OTHER REVIEW SITESOFTEN GEARED TOWARD SPECIFIC INDUSTRIES

REAL ESTATE

WEDDING INDUSTRY

MEDICAL INDUSTRY

ONLINE DIRECTORYWITH REVIEWS

WHY DO

ONLINE REVIEWSMATTER?

of shoppers saytheir first-time

buying decisionshave been

influenced byONLINE REVIEWS90%

Number courtesy MarketingLand.com

REASON #1

REASON #2

THE TOPGOOGLERESULTSARE BASEDON USERREVIEWS!

STANDARD

S.E.O.TECHNIQUES AREBECOMING MUCHLESS EFFECTIVE

REASON #3

SEE THE ARTICLE IN YOURPACKET FOR MORE INFO

HOW CAN YOU GET

ONLINE REVIEWSFOR YOUR BUSINESS?

STEP #1

CREATE orCLAIM YOUR

LISTINGAT THE TOP

REVIEW SITES

higher Google Search ranking

most comprehensive / most members

review site for every type of business /best for iPhone search results

GATHER REVIEWSFROM YOUR BEST

CUSTOMERSA.K.A. - ASK THEM!

STEP #2

Dear <Customer Name>,

Would you please take a moment to review us at:

http://gather.reviews/sugarlove

Thanks,<BusinessOwner>

postcard / handout

an email

PUBLISHREVIEWS

ON SOCIALMEDIA

STEP #3

STEP #4

RESPONDTO THE

REVIEWSYOU GET

THINGS TO

AVOID WHENDEALING WITH

ONLINE REVIEWS

DO NOT

DELETENEGATIVEREVIEWS

CREDIBILITY

DO NOT RESPOND TO

NEGATIVEREVIEWS

IN A NEGATIVE WAY

STAY POSITIVE

DO NOT OFFER SOMETHING

FOR FREEIN A RESPONSE TO A

NEGATIVE REVIEW

ENCOURAGE TRUTH

DO NOT OFFER TO

PAY FORPOSITIVE REVIEWS

CREDIBILITY

THANK YOU!

QUESTIONS?