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Using the crowd for Big Data Analysis (by Annelies Verhaeghe), presented at the MRS Big Data Congress on January 29, 2013 in London (UK).
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Are we missing
the boat?
Looking for the insight…
The absence of…
A big data approach
mall
Arad, Lugoj
Exhibition For rent
Really hot today
Great, parking space
15 lei please
Last night…
Another expresso
We are going to the mountains
A big data approach
Car
Car
Car Car
Car
Car
Car
Car
Car
Car
Car Car
taxi taxi Show car
A big data approach
Car
Car
Car Car
Car
Car
Car
Car
Car
Car
Car Car
taxi taxi Show car
A big data approach
Car
Car
Car Car
Car
Car
Car
Car
Car
Car
Car Car
taxi taxi Show car
Grass
Grass
Tree
Tree Tree
Tree
Tree
Tree
Tree
Tree
Tree
Tree
Tree Tree
Tree Tree
Tree
Tree Tree
Tree
Tree
Tree
Tree Tree
Tree Tree Tree
Tree
grass
Tree
grass
grass
A big data approach
Car
Car
Car Car
Car
Car
Car
Car
Car
Car
Car Car
taxi taxi Show car
Grass
Grass
Tree
Tree Tree
Tree
Tree
Tree
Tree
Tree
Tree
Tree Tree
Tree Tree
Tree
Tree Tree
Tree
Tree
Tree
Tree Tree
Tree Tree Tree
Tree
grass
Tree
grass
grass
Tower block
Tower block Tower block
Tower block
Tower block Tower block
Tree
A big data approach
Bastion
Cafe de paris
Papillon
A big data approach
A big data approach
Bastion
Cafe de paris
Papillon
Car
Car
Car Car
Car
Car
Car
Car
Car
Car
Car Car
taxi taxi Show car
Grass
Grass
Tree
Tree Tree
Tree
Tree
Tree
Tree
Tree
Tree
Tree Tree
Tree Tree
Tree
Tree Tree
Tree
Tree
Tree
Tree Tree
Tree Tree Tree
Tree
grass
Tree
grass
grass
Tower block
Tower block Tower block
Tower block
Tower block Tower block
Tree mall
Arad, Lugoj
Exhibition For rent
Really hot today
Great, parking space
15 lei please
Last night…
Another expresso
We are going to the mountains Communism
A green environment
Traffic - many cars
driven by men
Fancy places for a drink
The most powerful tool…
The human mind
Role of the researcher
Insight
Interpretation
Meaningful observations
Getting your data
Where should we really focus?
Connect with consumers
Connecting data
Finding insights?
Crowd interpretation is the analysis of research data by a group of
consumers in order to obtain richer, more accurate interpretation of
data that leads to insights.
Insightment community
My transfer
Observation
Interpretation
Evaluation
20-40% added value
Big data?
What are the most important topics?
There are many social media sites available where
people are talking about biking. We want to detect if
and why biking is cool in london
Health
DIY
classics
outfit
Tube green
Work
Infrastructure
Evidence based conclusions Endorse & Discuss
Are consumers the
researchers of the future?
205 different conclusions
12 pieces of evidence
1 week
>200 sources
Dominant themes
Tactical advice
Competitive field
Are consumers the
researchers of the future?
Consumers to the rescue
The value is in the insight
Trigger Change
www.insites-consulting.com
Thank you!
Annelies Verhaeghe, Head of research innovation
New York I Timisoara I London I Rotterdam I Ghent
Evergemsesteenweg 195 I 9032 Ghent I Belgium
@annaliezze
http://be.linkedin.com/in/verhaegheannelies
+32 474 599 164
annelies@insites-consulting.com
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