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Vantage Point is Quarterly College magazine of Vanguard Business School. For More Details visit www.vanguardbschool.com/
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From Director’s Desk
From Editorial Board Desk
The first Edition of Vantage point was
extremely well received and I congratulate
the Editorial Board for coming out with the
second edition of this newsletter. If our first
year was exciting, the second has been
doubly so and it is my strong personal
belief that the enthusiasm and energy of the
Team at Vanguard is only surpassed by that
of our students. We hope you enjoy reading
about all the happenings on campus and I
am certain that the excitement and buzz of
activity on campus as we head into our first
placement season will capture you in its
infectious spirit.
- ARKS SRINIVAS
Inside this issue:
From Director’s Desk 1
From Editorial Board Desk 1
Guest Speakers 2
Campus Diary 5
Directors Etch 13
Students Inscribe 14
Students Achievements 20
Digital Memories 21
Dean’s Message 22
Vantage Point Team
Media Coordinator
Dheeraj Pulavarthy
Editorial Board
Abirami Rajkumar
Arvind Kumar PS
Sankalp Banerjee
Cover Page Design
Joydeep Laskar
Page Layout & Design
Dheeraj Pulavarthy
Page 1
We present to you with pride and cheer, another issue of the Quarterly VBS Newsletter, Second Issue of Vantage
Point. The past few months have been eventful. There were Guest Lectures by eminent personalities from the
corporate world. There were simulation games, workshops and many more learning activities. It has been our
sincere endeavor to ensure that this issue represents as far as possible, the spirit of the young minds on campus.
The Fresher’s party would remain memorable and so would be the numerous other cultural events which were
initiated by the student council of VBS. We must admit that the last few months have been vibrant, lively and very
busy. Student driven activities like ‘Restore Green!’ were organized which saw enthusiastic participation by one
and all. You will find in these pages an ordinary world, made extraordinary by the collective and sustained efforts
of the Vanguard Family. It has been an absolute pleasure for us to see and recapture some unique and
unforgettable moments.
Mr. Krishnan Sitaraman is the Sr. Director at
CRISIL Limited, Mumbai. Having a vast
experience of 25 years in the corporate
field, he spoke about CRISIL's role in
ratings of companies/bonds, risk and
policies. He divulged in facet how the
rating is done and also made us execute
the process of rating.
The interaction started with a beautiful
analogy that he contrived, to explain the
students about how to utilize their time
during an MBA. The analogy was built with
a spring board being compared with a
B-School and the height that we reach in a
jump to the perfect launch of our career.
He explained both the pros and cons of
that hedge in our career and how to
manage after a bad start. After a perfect
start, he spoke about handling of one’s
income wisely by saving from the very first
salary. He quoted Warren Buffet’s saying
that “You spend what you have after saving”
and insisted on inculcating the habit of
saving from the commencement of our
corporate life and that the percentage of
investment in riskier products would
always be higher during youth. Triggering
our thinking, he accentuated that whatever
are the ‘means’, we extend ourselves only
till that.
He shared his views on some of the
profitable investment options available in
the market like Diversified Equity Mutual
Funds and Term Life Policies which can
yield good money in the tenure of
investment.
Mr. Krishnan Sitaraman: Wounds into Wisdom
Insights: For an aspirant of Analytics, a
typical characteristic trait of giving a lot of
importance to minute details is inevitable.
There is also a need to ask as many “So
what?” questions as possible. Additionally,
one should have a good grip on technology
and should be a passionate storyteller.
Analytics is not just data structure, simply a
statistical tool or machine learning but the
combination of all techniques.
Mr. Anindya Ghosh, Practice Head of Data
Analytics at Wipro visited our campus and
provided his valuable insights on Data
Analytics. The session was an eye opener
for most of us as we had little clue about
the whole buzzword Data Analytics which
is making huge rounds in the industry.
Right from the start, he made sure that the
session was interactive and we students
get the most out of it. He kindled our
thought process rather than making some
random statements. He touched upon the
basics and the building blocks of Data
Analytics so that we could follow up and
have a better understanding about it. He
clarified about the misconceptions that
made headlines about data analytics which
is going to be the go-to technology for
most of the organizations. We were also
exposed to a lot of keywords that forms the
core of this technology like data
governance, data scientist, dashboards,
platform agnostic, ETL (Extract Transform
and Load) and much more. He also
mentioned about how those three
technologies viz. Big Data, Mobility and
Cloud Computing could drive data
analytics in the near future. He also talked
in length about the various career
opportunities in store for MBA graduates in
this field and the profiles that suit them the
most. It was very much evident that every
one of us had a better understanding about
Data Analytics towards the end. The
session was so good that even folks who
had little or no idea about data analytics
did make up their mind to pursue a career
in it.
Whole Buzz about Data Analytics - Mr. Anindya Ghosh
Page 2
Insights: “Good judgment comes from
experience, and experience comes from
bad judgment.” The area of investment
is one of the most sorted after, but at the
same time involves colossal jeopardy.
One should always go with the least
expensive plan. He probed the students
to pick and select the least costly and
most effective policies based on the
needs.
Guest Speakers
Insights: “Everything that you see and
experience is something that you have to
process, analyze and decide whether you want
to file away in your mind, because you’ll never
know when you’ll be actually getting used to it”
Mr. Bijou Kurien is the President and CEO
of Lifestyle at Reliance Retail Pvt. Ltd., Bijou
Kurien has about 27 years of experience in
Indian Industry. A post graduate in
Management from XLRI, India, he joined
Hindustan Lever Ltd. as a management
trainee in 1981. After a successful stint of 6
years in various capacities in Sales,
Marketing and Projects, he joined Titan
Industries Ltd., India’s leading
manufacturer and marketer of watches and
jewellery. He was a part of the inception
team which set up Titan Bangalore. He
provided a lot of revelation on retail
sector in India. He illustrated various
careers in marketing, inspired
everyone with his journey so far, and
also shared how Reliance Retail
functions.
Mr. Bijou Kurien: Fall seven times, stand up eight
Insights: “You don’t close a sale; you open
a relationship if you want to build a
long-term, successful enterprise”. He came
up with his views towards the “Needs of
customers”. Accordingly, either
customers have to identify the needs or
the vendor proactively lets the customers
know about their needs along with an apt
solution.
“Down to earth” is emphatically an
understatement in describing Mr. Nikhil
Gupta who is the Co-Founder and CEO at
ItsMyMeal, Bangalore. He has an
experience of close to 16 years in the
corporate arena. He was modest and
completely composed in his diction
throughout the discussion in spite of his
prominent profile which comprised
significant corporate names in it. Unlike
most of the orators, he dinned the
complete interactive discussion while
disclosing his objectives of the lecture. By
giving certain activities to the volunteers,
he synchronously came up with a precise
explanation and differentiation of “Box
Selling” and “Solution selling”.
Mr. Gupta also coined a newer term called
“Consultative Solution” and articulated its
features and the scale of importance in
today’s corporate arena. He excellently
explicated the broader business design
from RFP (Request for Proposal) to the
process of pricing in the market. This
gentleman’s holistic perception of business
and organization was completely
transparent from his encompassing
elaboration on his concepts
Mr. Nikhil Gupta: Go big, or Go Home
Page 3
Mr. Sreedhar Prasad: Get dirty in the field
Mr. Sreedhar Prasad is the Director,
Advisory Services at KPMG. He gave a talk
on the current state of the corporate world.
He emphasized on ‘learning with
exposure’ and the requirements of the
corporate, what it demands from an MBA
and what not. Highlighting the generation
gap and the deteriorating standards of the
current generation, he stated that
attainment does not happen overnight.
There is a lot of gap between the
requirements and the skill sets of the
current students. They are impatient and
disobedient. He shared his B-school
experience, which evoked a lot of
questions within the students and
indeed built the necessary stimulus to
achieve more in life.
Insights: You have to acclimatize
yourselves to the requirements of the
organization. Don’t show Leadership
skills blatantly but show that you are
a leader by working hard not by
showing off. In MBA you will learn
things from elsewhere, Professors are
there here to just guide you, so till the
time you complete MBA fold up your
sleeves and get into the field and work
hard .
Guest Speakers
Mr.Aditya Pratap is the Manager, Sell in and
Technology Marketing for Nokia, Fin-
land. It was an upbeat discourse about
things that we should never forget during
an MBA. With a quantifiable approach, he
set out a clear depiction about the do’s and
don’ts. He emphasized on the importance
of reading almost anything and everything
is for us right now because of presence of
library with books, journals, magazines
etc. To be updated with business news and
the economics of the world is preordained.
The real question which most of us were
waiting to hear, “What happened to
Nokia?” finally came into picture. A
company which was once a world leader in
mobile phones has now been kept aside as
a junk and deemed unfit to make any
investment. Students were blown over by
the way he approached this part; he didn’t
sugar-coat anything. He went on to say that
Nokia was pushed out of the market due to
one simple reason, “It failed to adapt the
change in people’s mindset”. He
explained the drastic drop in the shelf
share and how Nokia lost almost its entire
market share in a short span of time. The
unsurpassed entity about his speech was
that he never blamed his competitors of
any conspiracy theory for the current
predicament of Nokia, at the same time he
never saw their condition as ‘the end of the
world’. When questioned about his loyalty
towards Nokia, he replied, “I just don’t run
away from a sinking ship”. That summed up
his idiosyncrasy. Nothing and none could
break his spirit.
Insights: Some men just won’t give up;
some men can be destroyed but can never
be defeated. The identity of the successful
is the characteristic of those who
subsequently fight back by travelling the
extra mile and not giving up till the very
end. He said, “Do not cry because it's over,
smile because it happened”. Having a
sentient example of such a legend gave us
a much needed personal boost and
motivation at the right moment in our
career.
Mr. Bikramaditya Ghosh: Corporate Consciousness
Mr. Aditya Pratap: Nokia- Bolting back to Actuality
Page 4
Mr. Bikramaditya Ghosh, alumnus of IMT
Ghaziabad and a private banker for 11
years currently heads two companies. He
is an entrepreneur (Corporate Training &
Consulting) & owns Bhaskar Investments
(Portfolio Management). Mr. Ghosh travels
all around the world for his business and
he has travelled across almost 32 countries
till now. He shared his experiences of
corporate life which was all about whirling
around time and integrity, either through
shortcut or through a protracted path.
Emphasizing on sincerity, he quoted
“Don’t hound for success, chase work”.
He shared various techniques to deal with
clients. He put in the picture that it is
important to connect emotionally with
clients and travel with them to get the job
done.
Insights: Travelling, networking and
gaining knowledge are imperative to any
MBA graduate. He said, “Anticipate blows at
work and act quickly so that you can be at
the acme of your game”. To think in all
directions without any restrictions would
come handy in making a successful career.
He also added, “Believe in yourself, never be
de-motivated by mockery, never be a critic
and not to care a damn about others”. It was
highly inspiring and thought provoking
which woke up the positive attitude within
all of us.
Guest Speakers
The Fresher’s Party was held at
Gopalan Innovation mall on 14th August 2012.
The event was organized by seniors. The
theme of the party was purple and black. The
fun started at 7 pm, All were dressed
beautifully for the occasion. The hosts for the
day were Bhanu and Pulin (Batch 01). There
were dance performances, songs sung and
roses given. The dinner was served at 9 pm
and was cherished by all. Abhishek Todi and
Sonal Singh Rana were Mr. and Miss Fresher
respectively. Ashish and Manali were Mr. and
Miss Rose respectively. The party was a great
success and a memorable one.
Fresher’s Party
On 16th July 2012, Vanguard Business School welcomed
the second batch of students for the PGPM program. The
Induction day started with the lighting of diya followed by
the speeches of our directors. The chief guest for the
event was Mr. M.S. Ganesh (Chief Mentor Vanguard
Business School). They shared their acumen and valuable
experiences with the students. Post lunch, there were
speeches by the respected members of faculty. Their
speeches were highly motivational and they also ex-
plained the vision and mission of Vanguard Business
School. It was a remarkable beginning.
Induction Day
Page 5 Campus Diary
College Anniversary
On 4th July, 2012 the 1st anniversary of Vanguard Business
School was celebrated with great joy. It was a great moment for
all of us to celebrate the day which reminded us about our
arrival in the family called Vanguard Business School, a home
away from home. The function was presided by our honorable
Director Mr. ARKS Srinivas and our Dean Mr. Arka Bhattacharya
along with the Faculty and staff members of the college. The
ceremony started with the cutting of cake which was a followed
by speech by Director Sir and then followed by the function
which comprised of dance, song, skits, mimicry and other
performances by the students of the first batch. Mr. ARKS Srinivas Mr. Arka Bhattacharya
Mr. ARKS Srinivas lighting Diya
Students Enjoying Freshers Party
Page 6
"SREHSERF" Party - Redefining Partying Experience
Exuberance, Excitement and lots of fun are the perfect
adjectives to describe our "SREHSERF" Party. It was the
REVERSE Freshers’ Party .Theme of the party was Angels &
Demons. Accordingly, people who felt like they deserved to
be angels came in White attire and those who felt they deserve
to be the demons came in red attire .
The party was organized at Naushad-The Big chef in Kormangala,
Bangalore. The party kick started off with Emcee Snigdha Saha
(Batch 02) briefing about the events for the day and then followed
by songs by Narendra and Sankalp. Then, Guru & Group rocked
the dance floor with their amazing medleys. This was followed by
many exciting games where seniors participated and had
unforgettable fun.
Then we had a mind blowing dance performance by
Swayang & Group (Batch 02) which Followed by dinner
The seniors and juniors together invaded the food court.
Post dinner, Dapmon (Batch 02) performed a sizzling solo
dance when people started rushing on to the DJ floor with
the crest of their vigor.
Mr. and Miss Reverse Fresher Titles were awarded to Syed
Basharat Akthar and Bhanu Oberoi (Batch 01). The Seniors
and Juniors flocked to the DJ floor and our DJ Avinash Gulia
(Batch 01) played songs which were in tune to the mood of
the people and we danced crazily for more than two hours!
At the end of the party when the clock struck 12, we
Celebrated the birthday of our beloved class mate Nithin
(Batch 02). Then we left the party venue unwillingly because
we were still in party mood but the subsequent day we had
classes early in the morning. This party concretized our
attachment with the seniors.
Campus Diary
B02 Students
Seniors Enjoying the Party Disco Night
Celebrating Nithin’s Birthday
The second session of the Strategic Innovation Simulation
Game in association with IIT Kanpur was conducted on 8th No-
vember, 2012 at our campus. It provided enormous learning to
everyone. We handled real time business situations, where the
viability of applying our ideas was exercised. It was a great
experience for all of us to do business in real time through a
Simulation Exercise. A total of 34 teams including faculty
members participated from our college which was an added
excitement for the participating students.
Strategic Innovation Game
Club Activities
Debate Competition
The second version of the debate competition was held on 4th
August, 2012 at 6:30 pm by the Literary Club (Vyasa). There was
a huge response from the students. As a result of overwhelming
response the club decided to go for an essay writing contest to select
out the most eligible teams for the contest. Out of the total
respondents a total of 12 teams were formed on the basis of the essay
competition which was the general round. The debate went on very
well. There were 3 rounds that were designed for the event. Syed
and Indresh (Batch 01) secured the first prize for the event. The
prizes were given away by our Dean Mr. Arka Bhattacharya to the
winners and runners up.
The second version of the much awaited Finance Quiz Money
Mania 2 was conducted on 5th of November, 2012 at 5:30 pm by
the Finance Club (Fintelligent). There was a surge in the
number of participating teams compared to last year which
stood to 17 this year. Chandra Mouli and Sudharshan (Batch 02)
bagged the winning feat. The prizes were distributed by our
respected faculty of Finance Mr.Ashish Didwania.
Money Mania 2
Page 7 Campus Diary
Page 8
Ad Making Competition
The first version of the Ad Making Contest was successfully organized on 11th of
August, 2012 at 4:30 pm by Street Smart the Marketing Club. There was an
overwhelming response of participation from the students. A total of 14 teams
participated in the event and it was a cut throat competition among the teams out of
which 5 teams qualified to enter for the final round. Team 3 Idiots – Swarup (Batch 01),
Prashanth and Joydeep (Batch 02) bagged the winning slot. The prizes were given
away by our Faculty Dr. Vasanth Kiran and Mr. Ajay Nayar.
B - Plan Contest
On 26th August 2012, a Business Plan contest was held on
campus by the Entrepreneurship Club to encourage the
budding entrepreneurial spirit in the students. Students from
both the batches actively participated in the event. The event
required each group to do a presentation followed by a Q&A
session. Students came up with very novel and innovative
business ideas. The winners (Team Aamchi Mumbai of Batch
02), were declared after being evaluated carefully by the
judges.
All work and no play makes jack a dull boy. So the
students of both the batches took a day off and
dedicated it to sports. Cricket, badminton, tug of war,
football and running races were some of the games
played. There was enthusiastic participation from all
the students. Winning and losing both were taken in
good spirits.
Sports Day
Campus Diary
B02 and B01 Students
Chakravarthy (Batch 02)and Team Presenting a
B-Plan
Gurucharan (Batch 02)
Presenting his ideas
Logo Making Competition LOGI(O)CAL
Marketing Club- Street Smart conducted a creative
event of making logos on 15th of November 15
2012. The event was really a matter of exhilaration
for the students were in they created and designed
new logos. It kindled the innovativeness in them as
the event was all about generating new logos in a
limited duration of time along with developing
team building skills. The winners of were Sandhya
and Rohith K (Batch 02). The prizes were awarded
by our Faculty members Dr. Vasanth Kiran and Mr.
Ajay Nayar.
The college witnessed the cult of solving cases in a competitive
manner among pairs in the discipline of Marketing, Finance,
Human Resources and Entrepreneurship. More than a
competition, it was a three day festival which started on 27th of
November, 2012 and ended on 1st of December, 2012. The cases
were rolled out to students in the above discipline; there was a
faculty in charge of each discipline. There were two rounds for
the case study competition that the students had to undergo. The
first round involved submission of the solution to the case study
within deadline which was further categorized by our eminent
faculty in-charge. The final list of selected students had to give a
presentation of about 15 minutes of their cases in front of the
panel comprising of the eminent faculty members. It was a tough
fight among the groups to enter the finals. After a series of mind
boggling presentations from the contestants, the panel finally
decided upon the winners and the runners-up.
Winners for cases are as listed
Entrepreneurial case- Gurucharan and Sankalp (Batch 02)
Finance Case- Harin and Pardeep (Batch 02)
Human Resources Case- Subhashish and Sudarshan (Batch 02)
Marketing Case- Rajarajan and Manali (Batch 02)
Vyuha Case Study
Page 9 Campus Diary
Deepak and Manpreet (Batch 01) Presenting their Logo
Winners of Marketing Case Study
Runners up of Marketing Case Study
Page 10
The Sports Club organized an intra-level cricket match between the PGPB01 (senior) vs. PGPB02 (junior) on Sunday (25.11.12) at
Udupi Garden. Both the batches assembled at the ground at 8 am in the morning at Udupi garden. It was decided that two T10
matches will be played The first match was won by PGPB02 and the credit very well goes to their batting and fielding performance.
The second match was a complete vice-versa of the first where PGPB01 came back in to the contest with a top-notch performance.
Overall, it was a very close and amusing tournament between both the teams. It served to further fortify the ties between the juniors
and the seniors of the college.
Intra-Level Cricket Match
Winners Excited After winning after the first match
Winners Excited After winning after the second match
Campus Diary
Cricket Match in Progress
“Never doubt that a small group of thoughtful committed citizens can change the world; indeed, it is the only thing that ever has!”
Painting the city green!
As evident from the above quote, the students of Vanguard Business
School decided to take a societal initiative. It was an initiative for the
betterment of Bangalore, to keep the city green again and it was
named “RESTORE GREEN” campaign. The main idea of the campaign
was to create awareness among people about the changing scenario of
Bangalore from “Garden city” to “Garbage city”. Free Saplings were
distributed to people in “Cubbon Park” in order to motivate them to
plant trees in and around their homes.
Around 6:30 A.M, when the city was still under kip, everybody reached
Cubbon Park high spirited with our green and white tees on. It is an
amazing place with splendid greenery and situated in the heart of the
city. It is the best place in the city to exercise or go for a walk early in
the morning and that was the reason why Cubbon Park was chosen.
Our target audience was elderly people who have time to spare and to
care about the environment. Also the refined ones who could possibly
understand the intensity of the problem were considered.
A team of 40 students individually approached entities and
spoke to them about the current environmental hazardous
issues of Bangalore. Awareness was created among them by
giving free saplings and they were incited to plant more
such saplings in the near future.
Fortuitously Mr. Vinay Choudry from Kolkata played an
enormous role in planting trees in Cubbon Park. He was
very happy with the initiative and encouraged all to do
more such activities. Another humble person from an agri-
cultural background also joined hands. Despite knowing
that the saplings were free of cost he extended a hundred
rupee note and asked to buy few more of them and distrib-
ute it to people.
Page 11 Campus Diary
Sharan (Batch 02) Spreading the Green Idea
Restore Green - Student Rally
Human Leaf Formation
Page 12
“Nobody can do everything, but everyone can do something” Going by this quote, the students of Vanguard Business School
initiated a blood donation camp on December 15th which was conducted by Sankalp India Foundation. Sankalp India Foundation
is an organization which consists of volunteers who work for the welfare of the people. Altruism was the common motive for al l;
the response was amazing as many willingly came up for donating blood. Not only students and faculty members, but also people
from surrounding areas also donated blood. First timers might have had different apprehensions regarding blood donation but
the benefit they got out of it outweighed the apprehensions totally.
Blood Donation Drive- " A life waits for a blood bag
Media extended inordinate support for the campaign. There were television channels
as well as photographers and journalists from various newspapers to cover this
initiative. At 11.30 am, a press conference was arranged at the press club of Bangalore.
The Director of Vanguard Business School, Mr. ARKS Srinivas and Head of Marketing
Mr. Pritam Sarkar presided over the conference.
On the whole, this student driven initiative was a massive success and “We owe our lives
to the sun… How is it, then, that we feel no gratitude?” So, Restore Green! Step out and
make Bangalore a Garden city again!
Later on, chanting slogans with strong and precise banner support served the necessity
to be cautious about the environment.
Campus Diary
Abirami (Batch 02) Distributing Plant Saplings
Students Donating Blood Token of Appreciation from NIMHANS - Blood Bank
The essential curriculum design for the PGPM + MBA program at
vanguard consists of following distinct areas
Management concepts - Here we have done a wide-ranging
consultation with Academic experts and corporate managers
with the idea of understanding what concepts are critical and
what is not. We are asking two simple questions? What are the
concepts required by frontline managers in the first five years of
their career? What are the concepts required to understand key
industry sectors where students are likely to be placed?
Rahul Reddy
Director – Vanguard Business School
Redesigning the MBA Curriculum: The Vanguard Experience
Director’s Etch
Practical exposure - For every class care has to be taken to relate
the topics taught to actual business practices. One way is through
industry lectures. However, we do not plan to call very senior
leaders who will give motivational talks, but young managers
who are applying the same business concepts on a daily basis. So
a class on pricing strategies may be followed by a product or
brand manager explain how he or she takes pricing decisions
Essential skills and Attitude - Many a time when we speak to Corporate Managers and HR professionals,
the chief concern regarding fresh MBA’s has been lack of essential skills and poor attitude. Essential skills
are skills, which are cross-functional and applicable in all industries. These skills include understanding
technology as well as communication and team skills. The importance given to this area can be seen from
the fact there are 6 courses in the first year alone which focus on essential skills and personality
development. These courses are a part of the curriculum and will be graded, unlike some B-schools
where these are taught as special classes where both teacher and student interest is low.
Evaluation - One of the chief problems with University education in India has been the evaluation system.
The system of annual or semester exams loads all the pressure at the end and is primarily based on
memorization of course. Any good MBA program should have a continuous evaluation system which also
measures the work done by students in terms of case studies, projects etc. While the actual evaluation
system is dependent on Subject/Course, at Vanguard, the evaluation system would be Quizzes,
Assignments and Projects. The Mid and End Term exams would never exceed a maximum of 50% of the
available marks for a course.
Use of Technology - Technology is an important component of management in a corporate. At Vanguard
we will use technology to enable better quality education and at same time make students comfortable
with the use of technology. All students will have Wi-Fi enabled notebooks. All students will log onto an
online Learning Management System where they can access Class schedules, Case studies, Assignments,
Presentations etc. At the same time all assignments have to be submitted online or by email. Also many
additional features like blogs, chat etc will be enabled through the LMS. Podcasts from top B Schools
worldwide as well as Webinars from Industry experts would also be done through the LMS
Page 13
Page 14
Marketing is turning out to be a hard nut to crack with an inflow of numerous
players for each and every product available on the earth. Even the main
players with millions and millions of budgets solely on advertising and
promotions find it real hard to grab the eyeballs of their consumers. In this
current scenario try to imagine the plight of the startups and SMEs who needs
to compete with the big guns in the industry with only meager funds on
advertising. We have a quick fix for this problem in the name of Guerrilla
marketing, which refers to unconventional, offbeat and even crazy system of
promotions to reach their target audience and shortly it is a low-cost,
high-impact strategy. One of that worth mentioning in guerrilla strategy is the
“talking” print ad in which a small talking machine which briefed about
Volkswagen Vento was attached along with the daily.
GUERRILLA MARKETING- A lifeline for SMEs and Startups
STUDENTS INSCRIBE
Guerrilla marketing tries to decipher the psychology of humans and find ways to influence smaller groups of
customers before moving on to the bigger stage. It also concentrates more on co- existence with other players in
the market rather than trying to eliminate them completely from the picture, which makes it best suitable for
small businesses and SMEs. It stresses more on excellence of the product that is being offered and tries to push
the existing buyers from mere customers into more loyal customers who is going to drive the business for the
future. Internet with the aid of concepts like online publishing and going viral can take guerilla marketing to
unimaginable heights if leveraged properly. Guerrilla marketing has its own associated risks and can sometimes
backfire as it can lead to negative publicity along with loss of loyal, potential and prospective customers. Also
this strategy involves a mix of strategies which involves a lot of marketing concepts, it is difficult to measure
which strategy aided in the success or the failure of the entire campaign.
It is always easier said than done and the same case applies perfectly to this scenario as well. It takes immense
vision, energy and time to make the intended strategy to perfection so that it satisfies all the parties involved
like marketers, company and ultimately target audience. It is crystal clear that this model is tailor-made for the
SME’s and start ups but it is also being adopted by big organization, as it lifts some pressure on the budget
which could be directed elsewhere.
Arvindh Kumar - PGPB02
It’s not me anymore running you, your people your machinery. It’s you, all
alone yourself who is on the move of revolution, changed world, took charge
from me and making it worse than ever. Creating fear within yourself of
becoming extinct. You do wrong, thoughts strike for a fraction of second “is this
the way I am, was this the purpose I was here, am I really the same creature
created by almighty” authority of universe replied – Almighty
Page 15
Letter from the creature
Avinash Gulia - PGPB02
STUDENTS INSCRIBE
You steal, create a fear of being caught, you kill, create fear being of dying and there are immoral things you do
making you creating one’s own hell, living in the world of fear. I was one, you divided me giving different
identity and fighting among yourself in the name of so called word you formed “religion”. I don’t know from
where you brought the concept of messenger, judgement, caste, race, sex, and colour.
There’s no one good or bad in this world. It’s all about the kind of lens we use to see them. Terrorist is a good
person taking revenge for his people and bad for the terror victims. Bread stealer is thief for store manager but
godly figure for his starving children. Look from the lens of humanity. The world is beautiful. There’s no one bad
over here nor were they born. They learned from you, living in the hell you created of fear, jealous, corruption.
I still love you. Be it whatever you do, hardly makes a difference of what you are today. No matter what you did or
what you are going to do tomorrow, parents are going to be parents, still loving their children because you are
my creature.
Today this world needs smile on face, satisfaction in eyes, freedom in their breath, purity in their thoughts,
unpolluted heart. Believe me or not but I sent you this way only.
Take care…
Love you son !
You are a beautiful person, magnificent soul, great personality, generous
human whom I knew. You devastated you, yourself, the way I have sent you
and the kind of a person you are today, figured differences from then and now,
which are uncountable.
Page 16
Urbane! Aficionado Debauchery This poem is about the apparently strange lifestyle and psychology of the urban people.
A small town brought up finds himself lost in the city.
One thing I don't understand why;
dumbfounded gaping prudes feel shockingly shy.
Though I have had no abnegation, nor shame
expecting an accolade for all the same.
A perpetrator buried abyss, lost in the city;
None had concerns, none had pity!
Life goes on, as it never ends;
assaulted, persecuted, tortured, netras of stone observe and enjoy
these trends.
Renege, rationale, rumors, rubbish!!All rescinded;
for an amateur, aberrations never ended.
Gusto of life is COMPLEX; you can't directly sort out.
Everyday changes, every space with sprout,
Alibi all over, no mirrors on the ceiling,
No abstinence, no surprises, what a feeling!!
Experience means big, that's a pinch of what is needed;
At this point everyone agreed, everyone conceded.
As a child he either incarnates or manifest difficulties
Right from infancy he cultivates watching pogroms and carnages
And this recluses his childhood, continues for ages.
Life never promises you to be colorful, fruitful or easy
But competition and challenges make you busy
Awry, bizarre it’s the race with clout
Being sanguine and simple bowls you out!!
Yes, nobody is concerned about the destitute abject
Plush, buffets and pubs are the only subjects.
Someone's pain is someone's joy
Acerbic, abstruse and selfish, but it’s the truth of life my boy.
Sankalp Banerjee - PGPB02
STUDENTS INSCRIBE
“Who are you?” It was a question thrown to us by a seeming simple gentleman
on the session on “Life skills” in the induction week of my new b-school life.
Indifferent answers stroke everyone’s mind in the class that we intended to
disclose our name. Few did it. Few got into scientific streaming and answered “I
am a human”, “Human being”, “Animal”, “Animal with sixth sense” and some
moved bit deeper in contemplation and responded “Homo sapiens”, “Mammal”
and finally everyone ended clueless as he went on negating our answers! Before
answering his query, he requested all those people who are mentally below the
age of 18 to walk out of the class! Later he stated, “This is what science and
society taught you all these years. But still I want to ask ‘who are you?’ “. We
stayed with our emptied thoughts and continued listening to him.
Page 17
I Wanna Be Stupid!
Gurucharan R - PGPB02
STUDENTS INSCRIBE
Then he revealed what we were supposed to say, “You are INSIGNIFICANT! Yes, you are! Also, you are nothing in
this world. Unfortunately, you have nothing and no one with you. You are cornered to be ALONE on this humanly
earth!”
Completely perplexed, we knew not what to speak.
“You might think that you have many people around you. May be your spouse, parents, may be your girl or boy
friend, your friends, siblings or whoever in whatever tags of love in your life. But still, they are meaningless when
you start contemplating from the perspective of reality. Yes, this is a factoid! World is extremely huge and survival
of human species is something beyond the existence. Your existence is NEGLIGIBLE! Because, you are existing
over the hugest denominator possible and your evolution has the greatest influence in you rather than yourself. He
recited. There was more than a pin drop silence in class with extreme confusion of thoughts streaming in
everyone’s mind. We got into a complete bewildered thinking about themselves and ended up with empty
solutions. And, we kept heeding to him. He justified with a math sticking to it. Yes. Anything with the denominator
of infinity becomes infinite again! Our existence below the infinite existences of earth ultimately makes us infinite!
So, he rationalized his justification and very first time I made sense to the philosophical application of Math to our
life which I have never thought of before! None of my math teachers from kindergarten to my graduation has taught
me how to apply it when it comes to life. Interestingly, he did it.
He also stated, “Even after interpreting this untold and unfelt truth, if you want someone to guide or motivate, you
are none other than a STUPID! Yes, you are! His diatribe kindled our unrevealed realization around us all these
years. He also said that to survive in this life of insignificance, you need to make yourself SELF MOTIVATED. No one is there to disclose our pathway in front to move on. Everything is ours and we are everything for ourselves.
Just we have to learn to live and survive alone. Nothing is persistent and permanent as well. He said these add-ons
together comprise our maturity level. He also stated that he respects each and everyone's maturity and he believes
in it. To be unfeigned, we were completely in a different world throughout the session. He might seem simple but
he is such a down to earth superlative gentleman composed with intense DNAs throughout. Yes sir! We were
seriously stupid until your session which was indeed an eye-opener to almost all of us.
And, I cordially wanna be a STUPID if someone like you motivates me!
Let me be another Ekalavya to get to learn intense stuffs from you without your knowledge in this new journey of
my life! The personality about whom I was describing was Rishiraj Dasgupta sir! One of the esteemed faculty of Vanguard Business School! ‘Thanks’ would definitely be an understatement for his session and waiting more such
‘Gyaan’ sessions from him in our resourceful journey at Vanguard.
Page 18
The world we thought we knew...
“2012” has been an unforgettable year for various reasons. One of those reasons
is very ignominious, that of Damini. Like any other girl, she was coming back
home with a friend in a bus, hoping that to be safe, although it was the rape
capital where she was in. Things changed, reality checked in and she became a
victim of rape and brutalization of six fiends.
Abirami R - PGPB02
STUDENTS INSCRIBE
The ‘Government’ witnessed all this as an administrative and political hitch rather than a humanitarian one. With
politicians coming up with absurd rules for reducing rape, the country screams for capital punishment. Are
Women the reason for rape? Is modernization the reason for rape? The bigger concern that haunts is that
probably the society supposes something akin. Perhaps deep inside, our ‘representatives’ and ‘deities’ are our
voice, regrettably. Damini was lying on the road, bleeding and crying for help. Shamefully, people passing by
never had the courage or humanity to help her. The Brave Soul passed away, leaving the country ashamed with
the kind of people it nurtures. Whether women wear proper clothes or not, something called a brain, a heart and a
mind should function inside every man’s body telling him that he is a human and has no such right to touch women
without her consent.
Again, is capital chastisement enough for the person who has imposed the most horrible and terrifying act? Why
would the victim suffer from so much of shame and unacceptability where the victimizer gets away with a two
minute capital punishment? The punishment must be anguishing and appropriate so that others fear and think a
million times before raping any girl.
Rape has been taking place for so many years; it has been so frequent that it does not evoke notice. It was never
considered as a critical problem in our society till now. Activities such as eve-teasing, passing personal comments
in public places and behaving in an inappropriate way has become so common that women have started to
tolerate and ignore it rather than standing up and speaking back for it. The more they tolerate and ignore,
activities like these would continue and men would have no fear before making such comments. Stringent rules
should be framed, men should have the fear and women should become fearless.
To all those women out there, we are in this world filled with people of different breeds, unpredictable and
treacherous. It is no more the world we once thought was our home .It is our responsibility to be safe, fearless and
fight for the life we want to live!
“Women don’t get raped because they were drinking or doping. Women do not get raped because they weren’t
careful enough. Women get raped because someone raped them”.- Jessica Valenti
There are many incidents like this which we have heard and many gone into
the shadows. This one of Damini infuriated millions of Indians, who wanted to do
something to stop all this gruesome. Gamut of Indians went on for protests week
after week claiming capital punishment for those brutes.
Page 19
Survey says that an average Indian youngster has poorly developed common sense and gesticulations. Why no Indian can even dream
of building a Facebook or Google??, or if they do at all what sort of support they are getting here. We are not only devoid of
infrastructure to bring about revolutionary technological changes, but also most of us never ponder deeply against conventional
approaches. So we perhaps need to be updated with certain central global doctrines that should be developed at a very early age of
life, when we are lithe enough to be molded into the required ‘Icon’ of the society. One colossal change that can be observed in
contemporary India is that we have become very cognizant about our ‘image’, in a very complex manner. But the worst part is that the
muddle of orthodox credence and mimicking the west ensuing slavery to the rulers has given rise to a huddle of Hypocrites. They have
conflicting ideals, and often fail to preach what they pretend to teach. The simplicity of thoughts is corrupted with an outlandish
apprehension, a fear of confusion. Keeping our houses clean and sullying public places is an archetypal attribute of us Indians. Are we
not taught that these are improper signs of actions? Why do senior officials of the govt. provided with free electricity benefits misuse it?
Why do elected officials blame modernization as the primary reason for rapes?
Education should be able to remove such barriers and augment the intelligence of man. Education should educate people, create
awareness in them. It should foster human values, build us to become judgmental not based on following what is being taught, but by
challenging the facts, questioning and developing newer insight. Change is inevitable. If innovation was absent (Unfortunately in our
country most of the time it never comes to limelight), technology would stagnate, and everything would fester. So transformations have
to happen. But to our misfortune education itself in our country is peripherally besieged by Political hedges. There are these legislators
who themselves are chameleons. If norms regulate the market, the fate is similar to the Sovereign debt of the Europe. They want to
exploit by not letting people modernize. Modernizing is a major part of learning and contravene with inapt and expired principles.
Challenging also means lack of slavery. The lawmakers will lose clout. People will stop forgetting rape cases, start behaving in a mature
manner instead of putting up arms against the cops. It is our duty to sermonize basic responsiveness to the lesser privileged. I recall
once I had a heated argument with an elderly rural person regarding littering on the railway station platform. Finally, it ended when he
spit on the platform again and I put water on it. Culpability impinged on him and he apologized. Not everyone will be the same. Some
people have deceased conscience. But as long as there is a will, there is a way. The youth must be interested in politics and current
affairs. They should be alert and motivated. The languid and carefree generation needs to build a lot of fortitude in and around them. It
feels excruciating to let go off the immense efforts of our young revolutionaries, who died for our country. I see CRY coming to our
college, but the locality in which I live, I see children working in mills, their parents forcing them to earn something rather than going to
schools. If Satyamev Jayate affected the way certain corrupt practices function, what are we doing on our part? Do we ever wonder what
conditions actually give birth to criminals? Are we doing anything to prevent such conditions? If it depends only on the people who are
literate (I won’t say educated), it is our responsibility to educate others (post educating ourselves). Julian Assange once quoted “Every
time we witness an injustice and do not act, we train our character to be passive in its presence and thereby eventually lose all ability to
defend ourselves and our loved ones because In a modern economy it is impossible to seal oneself off from injustice.” Our Negligence
towards educating the society will have serious implications on us one or the other time in future for sure.
I leave all the questions unanswered, provoking some thoughts and ideas to develop.
STUDENTS INSCRIBE
Education: Construed As Granted
Dheeraj Pulavarthy - PGPB02
The thought of defining education amuses my mind. Defining it is conceivably beyond the
scope of the most astute people. But the purpose of education also varies, not only with
different individuals, but also the same individual in different stages of life. After a lot of
observations, delving into the matter I see a serious disorder in people who are privileged
with this blessing in India. The psychology in most of the Indian parents regarding education
is very remarkable, with one common motive- Establishment. They say that they want their
brood to reach a certain level of Respect in the society. The idea in itself is not flawed, but
the conformist assumptions that are forced on their children are at times gaffe. For instance,
most of them never educate their children to develop a fervent approach towards it. They
impose certain fixed surmises like science and math without letting the intellect of the child
widen. How many of us even wonder whether some of the cheap Hindi and regional
commercial movies impede our pondering aptitude permanently? Have you observed that
most Indian movies today hardly relate to the situations where the songs are compellingly
put? Have you observed that the Lord of the rings, Amadeus or Inception are movies of the
Hollywood, and that we are almost 50 years behind enjoying common Indian movies.
Indresh Vikram Singh presented in the International Conference on Marketing practices in small businesses: Concentration on
cottage industry at Pune, Maharashtra during 4th-6th October, 2012 on the focal theme “Inclusive and Sustainable Growth
(Role of Industries, Governments and Civil Society)” organized by The BAIF Development Research Foundation and Institute o f
Management Technology (IMT) at BAIF Campus, Pune
Sandhya S and Rohit.K secured second place in Sellocalypse - Marketing event held at Symbiosis Institute Of Business
Management, Bangalore
Snigdha Saha secured first place in theme event– Skyfall in “USHUS” management fest organized by Christ University, Bangalore
Sudarshan S secured first place in the event Agragami (Budding Manager) in the Management Fest Organized by
Institute of Public Enterprise, Hyderabad
Abishek A Jain secured second place in the event Agragami (Budding Manager) in the Management Fest Organized by
Institute of Public Enterprise, Hyderabad
Sudarshan S secured first place in the event Nivesh (Portfolio Management) in the Management Fest Organized by
Institute of Public Enterprise, Hyderabad
Harin Shah secured second place in the event Nivesh (Portfolio Management) in the Management Fest Organized by
Institute of Public Enterprise, Hyderabad
Chandra mouli R and Harin Shah Secured second place in Kurukshetra (Launch Pad) in the Management Fest Organized by
Institute of Public Enterprise, Hyderabad
Page 20
Indresh Vikram Singh - PGPB01
STUDENT ACHIEVEMENTS
Sandhya S - PGPB02
Sudarshan S - PGPB02
Rohith K - PGPB02
Harin Shah - PGPB02 Chandramouli R - PGPB02 Abishek A Jain - PGPB02
Snigdha Saha - PGPB02
Page 21 Digital Memories
Coorg Trip - B02
Adventure Boating - B02
Cultural Day
A Movie With Seniors DJ Senior
Mr. ARKS Srinivas with Students of B01 And B02
“I cannot even imagine where I would be today were it not for that handful of friends who have given me a heart full of joy. Let's face it, friends make life a lot more fun”
- Charles R Swindoll
Vantage Point encapsulates the essence of all activities on campus and it is
heartening to see the second edition of this newsletter. These pages are a
summary of the year that was and capture the flavour of what it means to be a
part of Vanguard Business School - from Guest lectures to Club Activities to
Inter-College events; from Sports events to Social awareness campaigns,
Vanguard students have done it all and exhibited a spirit that we are particularly
proud of. With final placements around the corner a huge rush of excitement
marks all moments on campus and we hope you enjoyed a glimpse of this
interesting fork in our journey at Vanguard Business School.
- ARKA BHATTACHARYA
From Dean’s Desk
Placement Committee 2012-2013
From Left to Right
Isha Ringshia, Subhasish Dey, Rajarajan Mohan, Ujwal Shah, Radhakrishnan Swaminathan, Swathi Mundra
Student Council 2012-2013
From Left to Right
Narendra Kulakarni, Manali Sarkar, Rajarajan Mohan, Gurucharan Rao, Swayang Prakash Kar, Dheeraj Pulavarthy
3/A, Hyland Industrial Estate,
Bommanahalli, Hosur main Road,
Bangalore - 560068
Phone:080-49030111
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media@vanguardbschool.com
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