VIDEO, MUSIC & GAMING · 2019-02-18 · SPOTIFY STRONGEST RISE PAYING USERS APPLE MUSIC LARGEST...

SPOTIFYSTRONGEST RISE

PAYING USERS

APPLE MUSICLARGEST SHARE

PAYING USERS

VIDEO, MUSIC & GAMINGOnline video and video on the rise

IMEC.DIGIMETER INFOGRAPHIC

ONLINE MUSIC YouTube remains the most popular music platform

PODCASTS Strikingly more younger people listen regularly

GAMING Monthly gaming down slightly

ONLINE VIDEOClear increase among 65+

MUSIC DEVICESYounger people listen to music more via PC and smartphone,

older people opt for CD and TV

VIEW LIVE TV DAILYRemains stable, but decline among younger age groups

49% 30% 13%

7% 9% 5%

YOUTUBE SPOTIFY SHAZAM

ITUNES SOUNDCLOUD APPLE MUSIC

55% 57%

SHARPEST FALLPAYING USERS

MONTHLY USAGE RISING

11%

2017

7%

2017

42%ITUNES ON THE RISE IN USE AS MUSIC LIBRARY, BUT FEWER AND FEWER PEOPLE ARE BUYING MUSIC ON IT

% MONTHLY USERS OF ONLINE MUSIC CHANNELS

% SMARTPHONE % COMPUTER % TV % CD PLAYER % TABLET

25% 22%29% 26%

41%35%

48% 48%

62% 60%

16-24 25-34 35-44 45-54 55-64 65+

16-24 25-34 35-44 45-54 55-64 65+

+7 +3

+7

+4 +4

-17 +5

-3COMPARED

WITH 2017

47%PLAY A GAME ON

EVERY DEVICE

67

39

2117

77

55

33 33

21

63

4440

37

22

52

70

34

2017

87

16

4853

1612

4440 42

1722

20182017

74% 75%

STABLEDECREASES

% ALL AGES 2018 % ALL AGES 2017

SOCIALMEDIA

NEWSWEBSITES

YOUTUBE

NETFLIX

WEBSITE/APPTV STATION

TWITCH

POPCORN TIME

65%STRONGEST RISE AMONG 65+

LARGEST SHARE FOR 16-24

40%

25%

44%36% 37%

29%

65+ 65+ 65+

13%12%

16-24

59%

65%

33%

6%

+0

33%

4% 25%

16-24

26%

2017 2018

+13

+2

+8

-1

-1

48%WATCH LIVE TB DAILY

-2 COMPARED WITH 2017

17%

16-24

20%

25-34

17%

35-44

listen at leastmonthly

The younger age groups listen significantly more to podcasts

12% DAILY

10%

20%

30%

WEEKLY MONTHLY

4% DAILY

2% MONTHLY

5% WEEKLY

44%

28%

55-64

61%

73%

25-34

29% 25%

65+

24% 20% 18% 14%

COMPUTER TABLET

2017 2018