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Everyone and everything have a brand. Discover yours. Find its voice. Speak genuinely and authentically.
Tell a real, compelling story. Sell lots of stuff.
Brand Creation & PositioningBrand Voice & Copywriting
MarketingProduct Development
Sales
Thomas SmithOrdinary Name, Extraordinary Ideas
Brand PositioningFrom Rags…
$3MM in retail sales
Narrow distribution
To Riches…
$10MM in retail sales
Dept. Stores, QVC, HSN, 3,000 independents, specialty stores
60% negative brand name perception
80% favorable brand name perception
Brand Creation
MELT, Inc.Keep It Clean. A vertical manufacturing and retail store model with 32,000 loyal fans.
Extra LifeA green living product sold in
natural grocers and big box which doubles the life of fruits
and vegetables.
Brand Creation3LAB MENA six sku men’s brand developed for luxury distribution. (Barneys New York)
One Great LotionVanity Thrills. Bath products
designed to enhance your own décor.
Brand Voice & CopywritingLIP PRESENCE™
Sphere Brilliance™
TAKE COVER™ Daily UV Shield SPF15
Glisten Here Missy™DAYLIGHT EFFECT™
SERENLIPITY™Crystal Hue Persuasion™
Gleam Spirit™
CLIP GLOSS™UNNECESSARY ROUGHNESS™ Close Shave Cream
Plaid About YouClip Tips™ Clip Sticks™ Clip Scents™
Bloom Lagoon
Croc on the Wildside
“These beachy keen beach balms are bound to be a splash hit. Make
waves this summer by clipping them to your favorite beach bag. They’re
a shore thing.”
“Take charge of daybreak with an eye opening cleanser that awakens the skin and the senses within.”
“Channel your inner gem fatale when you light up the
night with these sparkling jewel toned baubles.”
“T&P loves a modern day glo-mance. These wistful and blissful haute house flowers are not your average garden varieties.”
Brand Voice & Copywriting
“Orange You Glad I Didn’t Say Banana?”
“It’s getting HAUTE in here”
“Suddenly Summer”
Speaker:Thought Leader for Beauty Biz
Roundtable in Los Angeles:
“What’s Next in Beauty?”
Brand Blogging:
Marketing-Viral & Online Platforms
Development of online presence for T&P.
Utilized YouTube “haulers” to generate product
reviews and increase brand awareness.
(dot) c
om
Created viralcampaign fortrade shows:
Clip it and winfree T&P for
one year.
Marketing-Collateral Creation
Marketing-Art Direction
Marketing-Art Direction
Marketing-Public RelationsCreated press releases and story pitches generating coverage in the following magazines:
Marketing-National Accounts & Cause Platforms
Collaborated with national retail partners to leverage higher brand awareness:
Product Development
Product Development
Product Development
Sales Opened and serviced accounts with the following retailers:
Big
Bo
x R
eta
ile
rs Online & Direct Retailers
Sp
eci
alty
& D
ep
artm
en
t S
tore
s
Lux
ury
Re
tail
ers
International
Contact Me:Thomas Smith303.264.9955
flurdelee@yahoo.comLinkedIn