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Visual Text techniques
Balance – Layout divides the image in to equal halves, thirds or quarters
Blank Space- empty areas make the dominant image stand out more
Viewpoint - Seeing from an unusual angle to catch attention
Colour– bright colour attracts the eye to the part that has colour
Allusion - part of the image is based on well-known person or story
Framing and Logo - framing parts of the image attracts the eye, and a logo will give quick and instant recognition of the organisation/company
Font, Dominant Feature and Caption - the letter shapes suggest ideas and create mood. The dominant feature is the part that is most obvious. A caption is used to help in understanding the image.
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