VOICE 2008 VoiceOver International Creative Experience “What’s Working Now: How to Double Your...

VOICE 2008VoiceOver International Creative Experience

“What’s Working Now: How to Double Your Voice-

Over Business in 11 months or Less”

withSusan BerkleyPresident/CEO

The Great Voice Companywww.greatvoice.com

The New Game of Voice-Over• Work from anywhere

• Easy to audition

• Easy to grow your client base

• Easier than ever to get started

(if you know what you are doing)

6 Biggest Challenges faced by Voice Talent

Today1. Easier than ever to fail (if you don’t know what you are doing)

2. No director3. More competition4. New technology skills required5. Talent fees suppressed (but not as much as you think)

6. Agent and “shopping mall” auditions have no way to follow up with prospects for additional marketing

The dirty little secret of “shopping mall” auditions

• Many never get listened to

• Too many

• No time (producers overworked, tight

deadlines)

• Poor recording quality– why it matters more than you think– common mistakes

• Regionalisms– why standard American speech is

important

• Mouth noise– Stress– Water tips– Foods to avoid– Medication– Green apples– Salivart– Entertainer’s Secret

Of those auditions that DO get opened…80% will get trashed in the first 5 seconds

because of:

• Poor reading skills– practice daily– Read for the blind

• Weak performance skills– The importance of a coach

• Mispronunciations– M-w.com– Other research tools

• Don’t meet clients criteria (wrong voice type, vocal age etc..)

Of those auditions that DO get opened…80% will get trashed in the first 5 seconds

because of:

Bottom Line?• They are looking for any reason to say

no!

• Don’t give it to them

4 Little Known Ways to Increase your Success Rate

(Auditions)• Get there fast

– Get a cell phone with email for instant notification

– Solutions for auditioning from anywhere

• Answer every audition– The numbers are on your side– The amazing power of the “back end”

• Pristine audio– Common problems:

• Get out of your own way– No announcers– Nothing phony (even characters should

be real– Product is the star, not you

The Elephant in the Room

The Bodybuilder Study

Why some talents are able to get their clients to pay 10x more than the competition (and still come back

cheerfully for more)• 1

• 2

• 3

• 4

• 5

• 6

• 7

Why some talents are able to get their clients to pay 10x more than the competition (and still come back

cheerfully for more)• 1 Raise your prices

• 2

• 3

• 4

• 5

• 6

• 7

Why some talents are able to get their clients to pay 10x more than the competition (and still come back

cheerfully for more)• 1 Raise your prices

• 2 Reliable and consistent

• 3

• 4

• 5

• 6

• 7

Why some talents are able to get their clients to pay 10x more than the competition (and still come back

cheerfully for more)• 1 Raise your prices

• 2 Reliable and consistent

• 3 Excellent customer service

• 4

• 5

• 6

• 7

Why some talents are able to get their clients to pay 10x more than the competition (and still come back

cheerfully for more)• 1 Raise your prices

• 2 Reliable and consistent

• 3 Excellent customer service

• 4 Fun and friendly to work with

• 5

• 6

• 7

Why some talents are able to get their clients to pay 10x more than the competition (and still come back

cheerfully for more)• 1 Raise your prices

• 2 Reliable and consistent

• 3 Excellent customer service

• 4 Fun and friendly to work with

• 5 Bragging rights

• 6

• 7

Why some talents are able to get their clients to pay 10x more than the competition (and still come back

cheerfully for more)• 1 Raise your prices

• 2 Reliable and consistent

• 3 Excellent customer service

• 4 Fun and friendly to work with

• 5 Bragging rights

• 6 Easy to work with

• 7

Why some talents are able to get their clients to pay 10x more than the competition (and still come back

cheerfully for more)• 1 Raise your prices

• 2 Reliable and consistent

• 3 Excellent customer service

• 4 Fun and friendly to work with

• 5 Bragging rights

• 6 Easy to work with

• 7 High quality

Why some talents are able to get their clients to pay 10x more than the competition (and still come back

cheerfully for more)

Ask for it!

Why some talents are able to get their clients to pay 10x more than the competition (and still come back

cheerfully for more)• 1 Raise your prices

• 2

Why some talents are able to get their clients to pay 10x more than the competition (and still come back

cheerfully for more)• 1 Raise your prices

• 2

Three Pillars of Voice-Over Success

• One

• Two

• Three

Three Pillars of Voice-Over Success

• One – Get excellent training

• Two

• Three

Three Pillars of Voice-Over Success

• One – Get excellent training

• Two – Target your market

• Three

Three Pillars of Voice-Over Success

• One – Get excellent training

• Two – Target your market

• Three – Produce and market your demo

Of the 20% of the talents who make the final cut, 1 person gets

the job because• They made them laugh

• They made them feel a strong emotion

• They sounded the most real

• They dared to be different

• For no good reason at all! (a subjective choice)

The 5th Voice-Over Success Secret almost

nobody gets is…It’s all aboutTRUST

• The skills trap

• Business card

• CD label

• Website

• Branding and even your

• Demo

• Good enough is good enough!

WARNING!Do not depend solely on on-line

auditions to grow your voice-over business

1. Online research2. Cold calling3. Referrals4. Multi step marketing

campaigns5. Talent agents (on line and off)6. Targeted advertising in trade

journals7. Landing pages8. Partnerships9. Direct mail10. PR (publicity events, local

media)11. Networking (trade shows,

association, meetings)12. Start your own production

company, hire yourself

12 Proven ways to grow your voice-over business

The #1 Proven Way to Grow Your Voice-Over

Business…

Mastermind Groups

Join Susan’s Silver Inner Circle

The Great Voice Companywww.greatvoice.com

Join Susan’s Silver Inner Circle

The Great Voice Companywww.greatvoice.com

888.3VOICE4Ask for Jason Davis

The Great Voice Companywww.greatvoice.com