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2© 2014
Vserv aims to connect the Emerging Connected Billion with relevant offerings from
marketers, app developers & telecom operators.
500Mn+Unique
User Profile
80+Attributes
25+User Personas
MARKETERS DATA PARTNERSAPP DEVELOPERSTELCOS
Drive Results Increase ARPU Maximize Yield Maximize Yield
1
© 2014 4
Emerging Markets’ Mobile Internet Base Is Growing 3X
From ~700Mn To ~2Bn Users,
Generating Massive Amounts Of Data
2013 2018
130 mn
518 mn
4.0x
India Mobile Internet Users
2013 2018
260 mn
450 mn
1.7x
MEA Mobile Internet Users
2013 2018
110 mn
400 mn
3.6x
SE Asia Mobile Internet Users
2013 2018
200 mn
610 mn
3.1x
LatAm Mobile Internet Users
Source – GSMA, eMarketer & press articles, Signal Hill researchVserv data as on June 2014
VSERV HAS ACCESS TO MORE THAN HALF THE EXISTING USER BASE
VSERV PROCESSES 1.7 TB OF DATA
EVERY DAY
USER PROFILES ACROSS MOBILE FIRST MARKETS
500Mn
3
5© 2014
Your Audience is Moving Off-deck
95% Off Deck
Leverage The Vast Potential Of Off-deck Media
4
9© 2014
Current Barriers
Capacity Choke Due
To Regulation
s
Incorrect Messaging
Push Rather
Than A Pull Environme
ntSMS
Not An Enagaging
Medium
8
10© 2014
Abandons the Download
Realizes He Does Not Have Enough
Data Balance
Ankur Verma, 25Yrs
Searches forA Racing GameOn His Mobile
Lands on theGames App Page
Current Off-Deck Scenario
9
11© 2014
Ankur Verma, 25Yrs
Searches forA Racing GameOn His Mobile
Lands on theGames App Page
Vserv Smart DataTM
Ad RequestBy The Site
TELCO Data
Hashed Identifier
Balance, Usage Pattern,
Best Offer
Just Before DownloadingAnkur Sees An Ad of the
Enhanced Data Pack Offer
Clicks on the Ad & Subscribes theEnhanced Data
Pack Offer
Off-Deck U&R WithVserv Smart Data TM
10
© 2014
U&R Applicable To Multiple Scenarios
1211
Pre to Post
Voice Packs
Online Recharge
Pay Per Go
Data Packs
Contextual VAS
InternationalRoaming
Pack
© 2014
Advantages Of Moving Off-Deck
1312
Real-time Balance AdsAds that are displayed to users with appropriate
wallet size reduce drop-outs
Segmented OffersOffers best suited to each user that will boost conversion
High Value CustomersAccess to customers that have the spending power
to subscribe
DND CustomersReach out to user groups
that are otherwise inaccessible
Right Offer & Right Time
Relevance of communication at the
right time boosts conversions
16© 2014
Surfing for Latest Movies &Fashion Trends
Lands on The Website
Vserv Smart DataTM
Ad RequestBy The Site
TELCO Data
Hashed Identifier
Age of Device, Postpaid
Rashmi Sees Handset Ad
From Samsung
Clicks on the Ad & Generates a Lead
for Samsung
Off-Deck Monetization
10
Rashmi Shastri, 22Yrs
Highly Focused Ad Which Matches the Brand Parameters
17© 2014
Leverage Customer Data To Increase ARPU – Through
Mobile Advertising
Device Content Location
Vserv
Balance Home
Location Age of Device
TELCO
PremiumBrand
Targeting
16
18© 2014
Leverage Subscriber Data for Advertising
Basic Parameters
Real Time Balance
ARPU City
Gender/Age Group
Roaming Status
Advanced Parameters
Current Location
Site / App Usage
Age of Device on Network
VAS Genre Influencers
17
19© 2014
Off-deck Media Opens A Completely New Channel
Premium On
Targeting
Access 75,000 Apps & Sites
Sharing The
Premium
Off-Deck Monetizatio
n
18
21© 2014
Case Studies
20
Targeting Users With Low Prepaid
Account Balance Inducing Them To Recharge Their
Account Using A Top-up App
0.6 INR per user from 20,000 users per day
Also Additional Revenue from Recharges
Generating An Average ARPU Of INR 0.35 Per
User
0.35
In India
© 2014
Moving Off-Deck With Vserv
No CAP EX
Simple Integration With CRM
Business Conducted Entirely On A
Revenue Share Model
24© 2014
Complete Data Security
23
Secure Data
256-bit encryption with built-in firewalls and secure access (HTTPS) along with other network and security monitoring
systems
Hashed MSISDNs
An encrypted hash value is used to
uniquely transfer sensitive MSISDN
numbers
#Anonymous
Data
Grouping users into similar buckets
without pinpointing individual users
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