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WA C A C
S a n J o s e , C A
J U N E 9 , 2 0 1 4
S U G AT H K A R U N A R AT N E
T I M M C G R A W1
2
OVERVIEW
• Common Application Mission
• Reflection on 2013-14
• Expectations for 2014-15
• Your Questions
3
Who do we have in the audience?
– Member Institutions– High School Counselors– CBO Counselors– Educational Consultants– Other
4
COMMON APPLICATION MISSION
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HOLISTIC COMMITMENT
Membership is open to colleges and universities that promote access by evaluating students using a holistic selection process.
Background
Strengths
Scores
Academics
Talents
6
39 YEARS OF SERVICE
1975 1980 1995 2000 2008 2013
4th gen paper retired517 members
pilot year15
members
first 100 members
Common App floppy disk
156 members
2nd genholistic commitment
200 members
3rd genonline school forms system315 members
7
DIVERSE MEMBERSHIP550+ member institutions
– 47 states plus DC
– 90+ public institutions
– 7 Historically Black Colleges/Universities
– 25 international colleges in 11 countries outside the US
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MEMBER GOVERNED
BOARD OF DIRECTORS
9 chief admission officers
4 school counselors
APPLICATIONS ADVISORY
primarily admission operations
professionals
OUTREACH ADVISORY school counselors
CBO counselors
PROMOTING ACCESS• Funding professional development for counselors serving
low-income students– College Board National Forum– NACAC Critical Components Workshop– NACAC Guiding the Way to Inclusion – National College Access Network Annual Conference – National College Advising Corps Summit– National Partnership for Educational Access Annual Conference
• Sponsor for NACAC Events– Access College Fair– Counselor’s College Fair– Student Essay Scholarship Contest
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10
REFLECTION ON 2013-14
CA4 IN YEAR 1
11
Many Users New System
Stability and Reliability
New Writing Supplements
Essay, PDF, Formatting
Naviance Integration
Support Needed
Increased Documents
New User Interface
12
35 million
2013-14 APPLICATION STATS
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1.5 million accounts created
3.4 million applications submitted1.8 million writing supplements submitted2.1 million e-payments 800,000 total fee waivers
809,000 unique applicants
SUBMISSION AVERAGE
14Red=above average Black=below average
FY average: 4.32
Transfer average: 1.60Average without transfers and singleton ED apps: 4.41
2013-14 RECOMMENDER STATS
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20,500 high schools represented (+10%)
12.5 million online school forms (+37%)
300,500 recommenders (+10%)
APPLICANTS BY STATE
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1. New York (14.08%)2. California (11.74%)3. New Jersey (7.39%)4. Massachusetts
(6.62%)5. Illinois (5.58%)6. Ohio (4.91%)7. Pennsylvania (4.53%)8. Virginia (4.00%)9. Connecticut (3.98%)10.Maryland (3.92%)
“No state“ / International would
have been 3rd if included
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• 203 countries represented (including the US)• Top 10 Countries
1. China (36.12%)2. India (6.03%)3. Canada (4.51%)4. Korea, Republic Of (4.33%)5. Singapore (2.66%)6. United Kingdom (2.42%)7. Brazil (2.02%)8. Hong Kong (1.88%)9. United Arab Emirates (1.73%)10.Pakistan (1.70%)
APPLICANTS BY COUNTRY
DEMOGRAPHICS
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COUNTRY OF HOME ADDRESS91% Domestic; 9% International
PARENTAL EDUCATION71% At least one parent with a Bachelor’s; 29% First Generation
SCHOOL AFFILIATION73% Public; 11% Independent; 14% Religious; 2% Charter;
<1%Homeschool
Students of Color 30%809,000Unique
Applicants
55%
45%
White 61.5%
No Response 8.5 %
19
EXPECTATIONS FOR 2014-15
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HEARING YOUR VOICE
Feedback Form …
NACAC National Conference …
Daily Updates Response …
Recommender
Support …
More social media …
Facebook …
Member Feedback …Outreach Advisory Group
…
Listservs …
Twitter …
Applicant Support …
Member Support
Apps Advisory Group…
Independent Surveys …
21
GUIDING PRINCIPLES• The technology will be reliable.
• Service will be greatly improved.
• Communication will be proactive and transparent.
• The application will serve the needs of our constituents.
• Members needs will be heard and considered.
22
SYSTEM ENHANCEMENTS• Essay prompts have been retained• Improve essay formatting• Navigation usability • Enhance Print preview• Reduce instances of fee waiver removal after payment submission• Naviance updates to matching• Optimize PDF upon upload• Recommender directed to Recommender tab• Dynamic requirements grid• Capture details of fee waiver eligibility• Offline Registrar’s Report• Standard list of highest-education to-date• Removal of course credit hours from FY
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CONCEPT – MY COLLEGES
SAMPLE LAYOUT
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FEE WAIVER ELIGIBILITY
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EARLY DECISION
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ACTIVITIES
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CURRENT COURSES
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PDF HIGHLIGHTS2013-14
2014-15
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PDF HIGHLIGHTS
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SEARCH RESULTS
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DYNAMIC REQUIREMENTS GRID
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FOR THE NEW FOLKS
• The student initiates the recommendation process.
• “Recommender” username is the email address the student used in invitation.
• Ensure that you are on “Recommenders” tab before trying to log in.
• Submit button on a form shows only after “Profile” screen is complete.
• Your one submission goes to all colleges in the student’s My Colleges list, to simplify the process.
• Recommenders can always “opt out” of the online process and submit forms on paper via the mail.
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PAPER APPLICATION
• To use as an advising resource.
• Watermarked – not to be mailed to colleges.
• Downloadable from “Training Resources” tab. recsupport.commonapp.org
• For member colleges to distribute at their discretion.
34
ADDITIONAL RESOURCES
• Help Center knowledgebase articles
• Support response messages
• Training resources
• Webinars
• Videos
• Chat support
• Experienced users
Go to: appsupport.commonapp.orgrecsupport.commonapp.org
35
What topics would you most like to see covered in training resources, videos, and webinars?
– Interface (Dashboard, My Colleges)– Document Upload Process– Submission Process– Specific Section of Application– Other
36
SUGGESTIONS AND FEEDBACK
recsupport.commonapp.org
– submit questions– needed clarifications– suggestions for
future enhancements– general comments – feedback
37
ONGOING COMMUNICATIONS
• Conferences
• Monthly newsletters
• Surveys and focus groups
• Social Media– Facebook – facebook.com/commonapp– Twitter – @commonapp
38
SUMMARY
• Common Application Mission
• Reflection on 2013-14
• Expectations for 2014-15
• Your Questions
39
QUESTIONS
?
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