Walkman Marketing Strategy presentation

[The First Walkman]

Prototype Built in 1978 for Masaru Ibuka ( Co Founder, Co Chairman)

First Walkman Launched on 1st July 1979

Launch price “$150”

Rolled out in US with the name “ Soundabout” and UK with “ Stowaway”

and ”Freestyle” in Sweden

Common Name “ Walkman” for all editions

History of

Evolution of

New Generation

People started Identifying Product with the Brand Name

Used to call “Walkman” for Players from companies like “ Toshiba, Panasonic and Aiwa “

Walkman was used interchangeably between all these brands

Austrian Court ruled “Walkman” as a generic term

Competition to

Then …

Competition to

Now …

Sony Corporation Structure

Consumer ElectronicsEntertainment Finance

Consumer Electronics Products

Portable Electronics Imaging/PhotographyHome Electronics

Media Players Smartphones Consoles

Walkman SegmentationThen …

Walkman SegmentationLater…

Walkman SegmentationNow…

References

http://online.wsj.com/articles/sonys-walkman-makes-comeback-1405896826

http://www.theverge.com/2014/7/1/5861062/sony-walkman-at-35

http://www.pcmag.com/article2/0,2817,2371370,00.asp

http://content.time.com/time/nation/article/0,8599,1907884,00.html

http://www.out-law.com/page-2651

http://www.techradar.com/news/audio/portable-audio/30-facts-from-30-years-of-the-sony-walkman-612817

http://prezi.com/c4zcy8qkjo0b/copy-of-sony-walkman/

http://time.com/2940385/sony-walkman-35-years/

Thank You